Business Idea Presentation Template
Recommended Content  (For Presentation please limit to Max of 10 slides) <ul><li>Introduction </li></ul><ul><li>Background...
Introduction <ul><li>Title of the Project  </li></ul><ul><li>Introduce Yourself </li></ul><ul><li>Introduce Management Tea...
Background <ul><li>State project / product / solution background </li></ul><ul><li>State project stage – idea / proof of c...
Objectives <ul><li>State the objectives of the project / product / solution </li></ul>
Project / Product / Solution <ul><li>Describe project / product / solution </li></ul><ul><li>Describe key features / uniqu...
Technology Architecture <ul><li>Technology (ies) need </li></ul><ul><li>Platform </li></ul><ul><li>How? </li></ul><ul><li>...
Intellectual Property <ul><li>Protecting IP </li></ul><ul><ul><li>Patent, copy right, trademark, secret? </li></ul></ul><u...
Market Needs <ul><li>Is there a market for the project / product / solution? </li></ul><ul><li>Breakthrough / killer appli...
Customer Value Proposition (CVP) <ul><li>Customer’s problem / want / need </li></ul><ul><li>How customer satisfaction will...
Competitiveness <ul><li>Identify project / product / solution competitive advantage vs </li></ul><ul><ul><li>Direct compet...
Unfair Advantage <ul><li>Your unfair advantage(s) </li></ul><ul><li>Why & how? </li></ul><ul><li>Competitive strategy </li...
Marketing Strategies <ul><li>Market segmentation </li></ul><ul><li>Market research </li></ul><ul><li>Go-To-Market Strategy...
The 4 Ps Of Marketing <ul><li>Product – properties of your product </li></ul><ul><li>Price – right price & value </li></ul...
Business Model <ul><li>How  does the business make money? </li></ul><ul><ul><li>Direct sales? </li></ul></ul><ul><ul><li>L...
Summary - Call To Action <ul><li>Re-state your needs / requirements to commercialise idea </li></ul><ul><li>Acknowledge / ...
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097659 M I B P C2009 Business Idea Presentation Templatev1.0

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  • NUDP/Version 1.0/1 Dec 2004 Welcome address WELCOME! Let me introduce myself……………… Now I would like each of you to tell me a little about yourself starting with your name, what is it you are currently doing etc
  • NUDP/Version 1.0/1 Dec 2004 From understanding and being up to date with the economic and political environment that will impact the business, let us go and look at some statistics about start-ups Terrifying!! I was a dot com now I am a dot gone!
  • NUDP/Version 1.0/1 Dec 2004 Always has goals and clear cut objectives Thick skinned. Col Sanders was rejected over 1000 times by restaurant owners who thought his idea was crazy. Most opps come disguised as problems or challenges Entp are visionaries Entrepreneurs love and know how to get along with people You have to be a leader They decide on what they want and they go for it
  • NUDP/Version 1.0/1 Dec 2004 You come last I asked earlier when we discussed your networth statement how much were you willing to bet. Well the answer is ALL, yes everything even if you bring it out piece-meal. There will be situations that you have not anticipate and when that happens, you must be ready to bet it all.
  • NUDP/Version 1.0/1 Dec 2004 Emphasize on the need to have all these factors.
  • NUDP/Version 1.0/1 Dec 2004 NEXT we will discuss the challenges facing an entrepreneur and I can tell you that 9 out of 10 people I mentor who have ventured into business start-ups tell me “ If I knew what I was getting myself into, I won’t have started this!” or “No more start-ups for me!” The challenges ahead are many so lets just look at some of them. It will most likely scare you if you are not already there to experience it and if you are experiencing it probably have given you nightmares. But we will deal with this as well.
  • NUDP/Version 1.0/1 Dec 2004
  • NUDP/Version 1.0/1 Dec 2004 Emphasis on the fact YOU and YOU ALONE can determine the outcome. No one can do it for you. We can show the way, catch you if you fall, but your destiny is in your hands. Having the right attitude is the winning attribute. BOLEH LAH!
  • 097659 M I B P C2009 Business Idea Presentation Templatev1.0

    1. 1. Business Idea Presentation Template
    2. 2. Recommended Content (For Presentation please limit to Max of 10 slides) <ul><li>Introduction </li></ul><ul><li>Background </li></ul><ul><li>Objectives </li></ul><ul><li>Project/Product/Solution </li></ul><ul><li>Technology Architecture </li></ul><ul><li>Intellectual Property </li></ul><ul><li>Market Needs </li></ul><ul><li>Customer Value Proposition (CVP) </li></ul><ul><li>Competitiveness </li></ul><ul><li>Unfair Advantage </li></ul><ul><li>Marketing Strategies </li></ul><ul><li>The 4Ps of Marketing </li></ul><ul><li>Business Model </li></ul><ul><li>Summary – Call to Action </li></ul>
    3. 3. Introduction <ul><li>Title of the Project </li></ul><ul><li>Introduce Yourself </li></ul><ul><li>Introduce Management Team </li></ul><ul><ul><li>Include key personnel </li></ul></ul><ul><ul><li>Emphasise directly related expertise and experience </li></ul></ul><ul><li>Organisation Chart </li></ul>
    4. 4. Background <ul><li>State project / product / solution background </li></ul><ul><li>State project stage – idea / proof of concept / prototype / product or solution </li></ul><ul><li>Key sponsors [if any, and state type] </li></ul>
    5. 5. Objectives <ul><li>State the objectives of the project / product / solution </li></ul>
    6. 6. Project / Product / Solution <ul><li>Describe project / product / solution </li></ul><ul><li>Describe key features / uniqueness </li></ul><ul><li>Describe key benefits to customer </li></ul>
    7. 7. Technology Architecture <ul><li>Technology (ies) need </li></ul><ul><li>Platform </li></ul><ul><li>How? </li></ul><ul><li>Software </li></ul><ul><li>Communications </li></ul><ul><li>Data </li></ul><ul><li>Middleware </li></ul><ul><li>Including … </li></ul><ul><ul><li>Technology partners </li></ul></ul><ul><ul><li>Support structure </li></ul></ul><ul><ul><li>Use of IP, licensing </li></ul></ul><ul><ul><li>SLAs </li></ul></ul>
    8. 8. Intellectual Property <ul><li>Protecting IP </li></ul><ul><ul><li>Patent, copy right, trademark, secret? </li></ul></ul><ul><li>How do you intend to profit from IP </li></ul><ul><ul><li>Retain and use </li></ul></ul><ul><ul><li>License </li></ul></ul><ul><ul><li>Sell </li></ul></ul>
    9. 9. Market Needs <ul><li>Is there a market for the project / product / solution? </li></ul><ul><li>Breakthrough / killer application / improvement of product? </li></ul><ul><li>New innovative idea? </li></ul><ul><li>Replacement? </li></ul><ul><li>Cost Advantage? </li></ul><ul><li>Niche? </li></ul><ul><li>Describe the general business outlook [this will demonstrate that you are in tune with the market] </li></ul><ul><li>Market research data / statistics conducted or references </li></ul>
    10. 10. Customer Value Proposition (CVP) <ul><li>Customer’s problem / want / need </li></ul><ul><li>How customer satisfaction will be met </li></ul><ul><li>Why customer will be compelled to buy from you </li></ul><ul><li>Equalise the value / price equation </li></ul><ul><li>CVP examples: </li></ul><ul><ul><li>Small corner shop – small selection of goods, convenient location, convenient opening times, local friendly & personal service </li></ul></ul><ul><ul><li>IT company – cost efficiency, robustness, secure, speed </li></ul></ul>
    11. 11. Competitiveness <ul><li>Identify project / product / solution competitive advantage vs </li></ul><ul><ul><li>Direct competitors </li></ul></ul><ul><ul><li>Indirect competitors </li></ul></ul><ul><li>Identify project barriers vs competitors </li></ul><ul><li>Demonstrate your ability to maintain a Sustainable Competitive Advantage </li></ul><ul><ul><li>Superior value … that … </li></ul></ul><ul><ul><li>Endures over time? </li></ul></ul>
    12. 12. Unfair Advantage <ul><li>Your unfair advantage(s) </li></ul><ul><li>Why & how? </li></ul><ul><li>Competitive strategy </li></ul><ul><li>Examples of unfair advantage </li></ul><ul><ul><li>Ikea </li></ul></ul><ul><ul><ul><li>Stylish quality furniture, unique and fun buying experience, knockdown format, affordable </li></ul></ul></ul><ul><ul><li>Dell </li></ul></ul><ul><ul><ul><li>Uses leading-edge, supply chain management, real-time inventory (zero obsolescence), customisation, passes efficiency and cost reductions to clients </li></ul></ul></ul>
    13. 13. Marketing Strategies <ul><li>Market segmentation </li></ul><ul><li>Market research </li></ul><ul><li>Go-To-Market Strategy </li></ul><ul><li>Marketing plan </li></ul><ul><li>- Advertising & Promotions ( A & P) </li></ul><ul><li>- Collaterals </li></ul><ul><li>- Distributorships </li></ul><ul><li>- Partnerships </li></ul><ul><li>- Direct Sales </li></ul><ul><li>A signed contract will be a strong selling point </li></ul><ul><li>Marketing personnel – key – hire if need be </li></ul>
    14. 14. The 4 Ps Of Marketing <ul><li>Product – properties of your product </li></ul><ul><li>Price – right price & value </li></ul><ul><li>Place - availability </li></ul><ul><li>Promotion – informing and creating an interest in customers in a way they understand </li></ul>
    15. 15. Business Model <ul><li>How does the business make money? </li></ul><ul><ul><li>Direct sales? </li></ul></ul><ul><ul><li>Lease? </li></ul></ul><ul><ul><li>Subscriptions? </li></ul></ul><ul><ul><li>Build & Transfer? </li></ul></ul><ul><ul><li>BOT? </li></ul></ul><ul><ul><li>Build, Operate </li></ul></ul><ul><ul><li>Maintenance? Etc … </li></ul></ul><ul><li>How do you compensate your channels? </li></ul><ul><ul><li>Commission? </li></ul></ul><ul><ul><li>Mark-up? </li></ul></ul><ul><ul><li>Maintenance? Etc … </li></ul></ul>
    16. 16. Summary - Call To Action <ul><li>Re-state your needs / requirements to commercialise idea </li></ul><ul><li>Acknowledge / thank for input </li></ul>
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