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Watson's Commerica;: Gender Roles Stereoypes
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Watson's Commerica;: Gender Roles Stereoypes

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Watson's Commerica;: Gender Roles Stereoypes

Watson's Commerica;: Gender Roles Stereoypes


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Transcript

  • 1.
    • Last group
    • Introduction-
    • Joanne
    • Analysis-
    • Helen Jack
    • Q&A-
    • Kevin
    • Conclusion-
    • Henry
  • 2. Introduction
  • 3.  
  • 4.  
  • 5.  
  • 6. What is Changing??
    • The time is changing,
    • and so is the male-female relationship.
  • 7. Analysis
  • 8.
    • In the past, how did people view pantiliner?
      • men’s opinion
        • the idea of blood and filthiness
      • women’s opinion
        • a kind of negative and embarrassing daily essentials.
          • women would not take pantiliner with them to lady’s room in a flagrant manner.
          • women dare not talk about pantiliner in public.
  • 9.
    • Women’s movement has made us rethink the opinion
    • toward pantiliner.
      • women should not feel shamed of it.
      • men should respect it and be considerate when women suffer from menstrual cycle.
  • 10.
    • Women’s influence on “men involve in pantiliner advertisement”.
      • women are contented with men’s participation and consideration.
      • men are contented with women’s satisfaction.
      • to build up a well-formed-relationship:
        • be considerate
        • try to understand the differences and cultures in male and female.
  • 11. Analysis from men’s point of view
    • Many men think buying the pad is embarrassing.
    • Many men think buying the pad makes them less macho.
    • However, the director sees buying the pad for women as the symbol of thoughtfulness.
  • 12. The definition of a thoughtful man is changing
    • In the past, men found buying the pad insulting while women dared not ask their lovers to buy the pad.
    • Current situation: more and more men think buying the pad shows their thoughtfulness and are willing to do so.
  • 13. Q&A
    • What is your (women) opinion about the performance of Alan( 小豬 ) in the commercial. Do you think it’s intimate?
    • Will you (men) be willing to buy sanitary pads for women?
  • 14. Conclusion
    • the action buying pads not only represents the thoughtfulness for women, but also the changing values, which are facing and respecting differences between male and female.