TV Commercial Analysis 植物の優

TV Commercial & the Image of Women TV Commercial The target market: gender-specific. 2. Gender-role expectation in society. 3. An ideal model for women to pursue.

The target market: gender-specific.

Background

Yogurt Produced by bacterial fermentation milk Full of nutritional value The ingredients of 植物の優

Yogurt

Produced by bacterial fermentation milk

Full of nutritional value

Energy 60 kcal 260 kJ Yogurt, full fat Nutritional value per 100 g 12% Calcium 121 mg 9% Riboflavin( 核黃素 ) (Vit. B2) 0.14 mg 3.5 g Protein - monounsaturated( 不飽和脂肪 ) 0.9 g - saturated( 飽和脂肪 ) 2.1 g 3.3 g Fat - Sugars 4.7 g (*) 4.7 g Carbohydrates( 碳水化合物 )

The ingredients of 植物の優 Coconut fruit 100% made by coconut Very low fat Only 30 kilocalorie per 50g

Coconut fruit

100% made by coconut

Very low fat

Only 30 kilocalorie per 50g

The ingredients of 植物の優 Real fruit Strawberry or orange Rich in vitamins especially A and C

Real fruit

Strawberry or orange

Rich in vitamins especially A and C

The actress of 植物の優 林志玲 Chiling Lin Birth:1974/11/29 Measurements: 34D 23.5 35 Zodiac: Sagittarius Blood type: B Height ： 174cm Weight ： 52kg Degree ： University of Toronto Attending the CHANEL international show of 1999 Hosted the Golden Melody Award in 2005 The host of TVBS-G LA mode news

林志玲 Chiling Lin

Birth:1974/11/29

Measurements: 34D 23.5 35

Zodiac: Sagittarius

Blood type: B Height ： 174cm

Weight ： 52kg Degree ： University of Toronto

Attending the CHANEL international show of 1999

Hosted the Golden Melody Award in 2005

The host of TVBS-G LA mode news

Analysis

lazy and inactive

thin and pretty

love to eat snack

Gender Expectations

women are sweet tooth

women are sweet tooth

the strawberry yogurt satisfies me!

women love beauty

women love beauty

beautiful dress fits us

women care health information

women care health information

Conclusion