TV Commercial Analysis 植物の優
TV  Commercial   &   the  Image  of Women TV Commercial <ul><li>The target market: gender-specific. </li></ul>2. Gender-ro...
Background
<ul><li>Yogurt  </li></ul><ul><ul><li>Produced by bacterial fermentation milk </li></ul></ul><ul><ul><li>Full of nutrition...
Energy 60 kcal   260 kJ Yogurt, full fat Nutritional value per 100 g 12% Calcium  121 mg 9% Riboflavin( 核黃素 ) (Vit. B2)  0...
The ingredients of  植物の優 <ul><li>Coconut fruit </li></ul><ul><ul><li>100% made by coconut </li></ul></ul><ul><ul><li>Very ...
The ingredients of  植物の優 <ul><li>Real fruit </li></ul><ul><ul><li>Strawberry or orange  </li></ul></ul><ul><ul><li>Rich in...
The actress of  植物の優 <ul><li>林志玲  Chiling Lin </li></ul><ul><ul><li>Birth:1974/11/29 </li></ul></ul><ul><ul><li>Measuremen...
Analysis
lazy   and  inactive
thin   and   pretty
love   to   eat   snack
Gender Expectations
<ul><li>women are sweet tooth </li></ul>
the strawberry yogurt satisfies me!
<ul><li>women love beauty </li></ul>
beautiful dress fits us
<ul><li>women care health information  </li></ul>
Conclusion
 
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TV Commercial and the Image of Women

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TV Commercial and the Image of Women

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TV Commercial and the Image of Women

  1. 1. TV Commercial Analysis 植物の優
  2. 2. TV Commercial & the Image of Women TV Commercial <ul><li>The target market: gender-specific. </li></ul>2. Gender-role expectation in society. 3. An ideal model for women to pursue.
  3. 3. Background
  4. 4. <ul><li>Yogurt </li></ul><ul><ul><li>Produced by bacterial fermentation milk </li></ul></ul><ul><ul><li>Full of nutritional value </li></ul></ul>The ingredients of 植物の優
  5. 5. Energy 60 kcal   260 kJ Yogurt, full fat Nutritional value per 100 g 12% Calcium  121 mg 9% Riboflavin( 核黃素 ) (Vit. B2)  0.14 mg   3.5 g Protein - monounsaturated( 不飽和脂肪 ) 0.9 g   - saturated( 飽和脂肪 )  2.1 g 3.3 g Fat - Sugars  4.7 g (*) 4.7 g Carbohydrates( 碳水化合物 )    
  6. 6. The ingredients of 植物の優 <ul><li>Coconut fruit </li></ul><ul><ul><li>100% made by coconut </li></ul></ul><ul><ul><li>Very low fat </li></ul></ul><ul><ul><ul><li>Only 30 kilocalorie per 50g </li></ul></ul></ul>
  7. 7. The ingredients of 植物の優 <ul><li>Real fruit </li></ul><ul><ul><li>Strawberry or orange </li></ul></ul><ul><ul><li>Rich in vitamins especially A and C </li></ul></ul>
  8. 8. The actress of 植物の優 <ul><li>林志玲 Chiling Lin </li></ul><ul><ul><li>Birth:1974/11/29 </li></ul></ul><ul><ul><li>Measurements: 34D 23.5 35 </li></ul></ul><ul><ul><li>Zodiac: Sagittarius </li></ul></ul><ul><ul><li>Blood type: B Height : 174cm </li></ul></ul><ul><ul><li>Weight : 52kg Degree : University of Toronto </li></ul></ul><ul><ul><li>Attending the CHANEL international show of 1999 </li></ul></ul><ul><ul><li>Hosted the Golden Melody Award in 2005 </li></ul></ul><ul><ul><li>The host of TVBS-G LA mode news </li></ul></ul>
  9. 9. Analysis
  10. 10. lazy and inactive
  11. 11. thin and pretty
  12. 12. love to eat snack
  13. 13. Gender Expectations
  14. 14. <ul><li>women are sweet tooth </li></ul>
  15. 15. the strawberry yogurt satisfies me!
  16. 16. <ul><li>women love beauty </li></ul>
  17. 17. beautiful dress fits us
  18. 18. <ul><li>women care health information </li></ul>
  19. 19. Conclusion

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