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Contents Our company creative approach Our company radio commercial Our company themes and message Our company creative approach Collaborative job list and production process 1 2 3 3 4 4

Radio Commercial Script Hi, I am 柯媽媽 . Since my son had a car accident and died, I realized many important things. One of the important things is insurance issue. Your life is not belonging to yourself. Everyone have the responsibility for the people who love you. We cannot predict what will happen in the next second but you can minimum the sorrow. I trust TOP. How about you?

Hi, I am 柯媽媽 . Since my son had a car accident

and died, I realized many important things. One of

the important things is insurance issue. Your life is

not belonging to yourself. Everyone have the

responsibility for the people who love you. We

cannot predict what will happen in the next second

but you can minimum the sorrow. I trust TOP. How

about you?

Radio Commercial Script 柯媽媽 is the first brave mother to force the government to execute the compulsory motorcycle insurance . Top insurance give your sincere regards We hope 柯媽媽 is also the case we faced Top insurance therefore design a series of insurance coverage to protect you and your Family. It can even help ensure your financial future if you are ever sued for damages suffered as a result of your negligence. http://www.tmnewa.com.tw/efun/efun_03.asp http://www.tmnewa.com.tw/efun/efun_04.asp

柯媽媽 is the first brave mother to force the government to execute the compulsory motorcycle insurance . Top insurance give your sincere regards

We hope 柯媽媽 is also the case we faced Top insurance therefore design a series of insurance coverage to protect you and your Family.

It can even help ensure your financial future if you are ever sued for damages suffered as a result of your negligence.

http://www.tmnewa.com.tw/efun/efun_03.asp

http://www.tmnewa.com.tw/efun/efun_04.asp

Our Company Themes and Message Themes of the Ad: Property Insurance Ad Message: We try to convey the audiences that the insurance is very important.

Themes of the Ad:

Property Insurance

Ad Message:

We try to convey the audiences that the

insurance is very important.

Our company creative approach The property insurance is an easy way to express on the radio and this product is familiar for the audiences.

The property insurance is an easy way to express on the radio and this product is familiar for the audiences.

Collaborative job list Jennifer: collect the insurance information , provide the woman’s voice act as 柯媽媽 in radio voice discussion and offering opinions, provide music Brian: provide the man’s voice act as sales in radio voice, compiling the reporter , discussion and offering opinions Amanda: integrate the information, make power point, make written form, edit the music, compiling the reporter, discussion and offering opinions Sarika : write the script, integrate the information, discussion and offering opinions Jessica: write the script, integrate the information, discussion and offering opinions

Jennifer: collect the insurance information , provide the woman’s voice act as 柯媽媽 in radio voice discussion and offering opinions, provide music

Brian: provide the man’s voice act as sales in radio voice, compiling the reporter , discussion and offering opinions

Amanda: integrate the information, make power point, make written form, edit the music, compiling the reporter, discussion and offering opinions

Sarika : write the script, integrate the information, discussion and offering opinions

Jessica: write the script, integrate the information, discussion and offering opinions

Production Process What do we encounter in doing our commercial ad?

What do we encounter in doing our

commercial ad?

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