Sales Promotion

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    Sales Promotion - Presentation Transcript

    1. Sales Promotion English Advertising WTUC
    2. Definition
      • Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling process.
    3. Direct Inducements
      • Money
      • Prizes
      • Extra products
      • Gifts
      • Specialized information
    4. In exchange for
      • Buying the product/service now
      • Buying more
      • Visiting a store
      • Requesting literature (pamphlets)
      • Displaying a product
      • Taking some other action
    5. Positive Effects
      • Adds value to the brand (people buy more)
      • Maximizes sales volume (short term)
      • Motivate customers to try new product or brand
    6. Negative Effects
      • Reduce profitability (high cost of promotional activities)
      • Affects brand attitudes, brand image and quality
      • Draws competitors into a price war
    7. Consumer Promotions
      • Point-of-purchase materials
      • Coupons
      • Electronic coupons
      • Convenience cards
      • Cents-off promotions
      • Refunds
      • Rebates
      • Premiums
      • Sampling
      • Combination offers
      • Contests
      • Sweepstakes
    8. Point-of-Purchase (POP)
      • Window displays
      • Counter displays
      • Floor
      • Wall racks to hold merchandise
      • Streamers
      • Posters
    9. POP New Approaches
      • Shopping carts
      • Grocery aisle floors
      • On-shelf coupon dispensers
      • Advertising jingles (in store- when refrigerator doors open)
      • Kiosks
    10. POP: Media Cart http://www.mediacart.com/images/mc_cpgwatchvideo.jpg
    11. http://www.inhousestudio.net/images/port_pop_radioshack.jpg
    12. Stand http://www.arken-pop.com/pop/images/Guinness_stand.jpg
    13. Racks http://www.lakeerieplastics.com/images/point_o_purchase.jpeg
    14. Store Display http://www.coastalgraphics.com/Trade_Show_Booth/images/Store_Displays/Christmas_Displays.jpg
    15. Aisle http://alloveralbany.com/images/price_chopper_international_aisle.jpg
    16. Floor http://www.raksystems.com/FloorDecalsPhoto2.jpg http://www.pyramidvisuals.com/services/exhibition_displays/images/promotional_floor_graphics_stickers
    17. Coupons
      • Certificate with a stated value presented to the retail store for a price reduction on a specified item
      • Distributed in newspapers or magazines, door-to-door, on packages, in stores, and by direct mail
    18. http://www.niagarafallshotels.com/images/coupons.jpg
    19. http://www.makelifeeasy.com/Resources/images/Rpt_Coupons_02.gif
    20. Electronic Coupons http://telescope0.logika.net/b/scope?u=www.mainstonline.com%2F&c=xynylnprtnnwysupmuzpmznkkwuxxztw
    21. Convenience/Gift Card http://parsonenterprises.com/images/giftcards-main_Full.jpg
    22. Rebate http://www.jemurphy.ca/rebate_promo.php
    23. http://www.shamrockhomeinspections.com/i//rebates.jpg
    24. http://www.site5review.org/images/site5-reseller-rebates-2.jpg
    25. Premium http://snorkelbobs.com/sbimages/choice_premiums.jpg
    26. In-pack Premium http://www.ighsolutions.com/specialtyprint/PublishingImages/5.10.2.jpg
    27. http://premium-partners.com/Upload/HOF_Pic3_1.jpg
    28. Samples http://cdn-write.demandstudios.com/upload//1000/400/70/2/31472.jpg
    29. Make-up Samples
    30. Polybagging http://www.innovativepackaging.com/images/1a.jpg http://www.leafletdistribution.biz/mediac/400_0/media/DIR_3201/polybagging.jpg
    31. In-door Sampling http://www.dneworld.com/Portals/24/images/demo%20image.jpg
    32.  
    33. Combination Offers http://www.unilever.co.id/Images/pepsodent_junior_tcm110-130198.jpg
    34. Contest
    35.  
    36.  
    37. Raffles http://www.aranetacenter.net/2008/images/promo/2009-European.jpg
    38. http://www.ashfieldrsl.com.au/images/friday_promo.jpg
    39. http://westernlivingmagazine.com/CONDO/contest/CondoContest08_INTRO.jpg
    40. Sweepstakes http://www.quadratec.com/winbig/images/StagesSweepstakesTop.jpg
    41. http://www.shoprite.com/Cnt/images/Sweepstakes.jpg
    42. TASK
      • Find a print ad for a product, service, or retailer. Design a sales promotion that would complement the advertising campaign. Describe ways in which the advertising, sales promotions, and other relationship-building activities could be effectively integrated.

    + aidenyehaidenyeh, 6 months ago

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