Radio Commercial 1094100004  Julia Wang 1094100005  Nicole Juan 1094100013  Cassidy Huang 1094100041  Trisha Hsiao 1094100...
The Taipei International Automobile Electronics Show   <ul><li>Target customer </li></ul><ul><ul><li>car drivers,  </li></...
Description of the Radio <ul><li>All engine starts right away while Michael Knight (the main characters in Knight Riders) ...
Analysis <ul><li>We listed out the country is to attract visitors and to add the credibility of this exhibition. </li></ul...
Analysis <ul><li>The Category  </li></ul><ul><li>•  Telematics / drive information systems  </li></ul><ul><li>•  Automobil...
Analysis <ul><li>3. “Make yourself home” means you can really feel comfortable in a place. </li></ul><ul><li>4. Slogan - 4...
The Italian Restaurant Mamamia <ul><li>Target customer   </li></ul><ul><ul><li>We focus on families, friends who live in K...
Description of the Radio <ul><li>The reason we choose this song is because there is the word “Mamamia” in the lyrics. By p...
Analysis  <ul><li>We use the conversation between two friends. In marketing strategy, it called Word-of-mouth.  </li></ul>...
Analysis <ul><li>3. We visualized the decoration and the atmosphere of the restaurant.  </li></ul><ul><li>4. “Come to Mama...
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Radio Commercial

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Radio Commercial

  1. 1. Radio Commercial 1094100004 Julia Wang 1094100005 Nicole Juan 1094100013 Cassidy Huang 1094100041 Trisha Hsiao 1094100098 Peggy Hung
  2. 2. The Taipei International Automobile Electronics Show <ul><li>Target customer </li></ul><ul><ul><li>car drivers, </li></ul></ul><ul><ul><li>customers who are willing to buy high-end electronic products </li></ul></ul><ul><ul><li>people who are interested in innovative technology. </li></ul></ul><ul><li>Goal </li></ul><ul><ul><li>To arouse people’s attention and attract more and more visitors to visit Autotronic during the exhibition days. </li></ul></ul>
  3. 3. Description of the Radio <ul><li>All engine starts right away while Michael Knight (the main characters in Knight Riders) sit in his car. GPS starts working to search the destination. He can receive his emails in his car and turn the radio on by voice. </li></ul>
  4. 4. Analysis <ul><li>We listed out the country is to attract visitors and to add the credibility of this exhibition. </li></ul><ul><li>We mention about the products briefly which might be shown in the exhibition. </li></ul>
  5. 5. Analysis <ul><li>The Category </li></ul><ul><li>• Telematics / drive information systems </li></ul><ul><li>• Automobile safety systems </li></ul><ul><li>• Automobile security systems </li></ul><ul><li>• Engine management systems </li></ul><ul><li>• Power train systems </li></ul><ul><li>• Brake control systems </li></ul><ul><li>• Suspension and chassis systems </li></ul><ul><li>• Automobile electronic products </li></ul><ul><li>• Automobile electronic components and parts </li></ul>
  6. 6. Analysis <ul><li>3. “Make yourself home” means you can really feel comfortable in a place. </li></ul><ul><li>4. Slogan - 4C electronic, foresee future’s magic. It rhymes and it also conveys our focus. </li></ul>
  7. 7. The Italian Restaurant Mamamia <ul><li>Target customer </li></ul><ul><ul><li>We focus on families, friends who live in Kaohsiung City. </li></ul></ul><ul><li>Goal </li></ul><ul><ul><li>To attract more and more customers to have meals, afternoon tea or even just a cup of drink in Mamamia. </li></ul></ul>
  8. 8. Description of the Radio <ul><li>The reason we choose this song is because there is the word “Mamamia” in the lyrics. By playing the commercial on the radio, it can emphasize Mamamia to the audiences with the music. </li></ul><ul><li>There are a short conversation, a description and information, such as opening time, phone numbers, etc. We use the conversation to bring out the restaurant information will be more active than just narration. </li></ul>
  9. 9. Analysis <ul><li>We use the conversation between two friends. In marketing strategy, it called Word-of-mouth. </li></ul><ul><li>we mentioned the main dishes and dessert of the restaurant. </li></ul>
  10. 10. Analysis <ul><li>3. We visualized the decoration and the atmosphere of the restaurant. </li></ul><ul><li>4. “Come to Mamamia, smelled Italy,” which strongly emphasis again the name of the restaurant. </li></ul>
  11. 11. End Thank You

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