Commercial Analysis Social expectation for women 1094100001 Lisa 1094100003 Ann 1094100032 Connie 1094100044 Constance 1094100047 Wendy

Social expectation for women

1094100001 Lisa

1094100003 Ann

1094100032 Connie

1094100044 Constance

1094100047 Wendy

Introduction Woman’s role Commercial: Quicker Ganoderma Drink Class survey on gender role in families

Woman’s role

Commercial: Quicker Ganoderma Drink

Class survey on gender role in families

Main discussion of project Social expectation  Ann The division of responsibility in society  Lisa The evidence of social division of responsibility  Connie Conclusion  Wendy

Social expectation  Ann

The division of responsibility in society  Lisa

The evidence of social division of responsibility  Connie

Conclusion  Wendy

Social expectation Be a good wife: look after everything of her family Be a good mother: devote herself

Be a good wife:

look after everything of her family

Be a good mother:

devote herself

The division of responsibility Stone Age

Stone Age

Agricultural society

Industrial society

The notion Men work outside Women take care the home

Men work outside

Women take care the home

Formation of expectations The division of responsibility Distinct expectations in gender roles

The division of responsibility

Distinct expectations in gender roles

Natural difference Physical

Mental

Conclusion Traditional gender expectations for women “ good mother” “ good wife”

Traditional gender expectations for women

“ good mother”

“ good wife”

Gender expectations in the context of society the social division of responsibility obvious physical and mental differences women are set for looking after a family gender expectations keep changing

Gender expectations in the context of society

the social division of responsibility

obvious physical and mental differences

women are set for looking after a family

gender expectations keep changing