• Like
Media campaign
Upcoming SlideShare
Loading in...5
×

Media campaign

  • 852 views
Uploaded on

Public Relations course, media campaign project

Public Relations course, media campaign project

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
852
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
5
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Media Campaign Public Relations Aiden Yeh, PhD Wenzao Ursuline College of Languages
  • 2. Finding a Voice Image: http://www.homepagedaily.com/uploads/20090320/d0efa5bd-9f8a-4d3e-b34d-ef1c65f7384
  • 3. Other celebrities you know? • • • • Group discussion Google search (using your smartphones) What did they do? What was the ‘cause’? What are they lobbying for?
  • 4. Organizations • Charities • Pressure groups • Industry groups VS Governments Companies Purpose: to persuade them to introduce or change policies
  • 5. Actions taken by Lobbyists • • • • • Demonstrations Petitions Boycotts Litigation Celebrities to raise public awareness or cause
  • 6. Issues for Lobbyist • Against nuclear power plant near homes • Textile/garment industries employing children (child labor) • Brand clothing made from poor countries (for having poor working conditions) • Against the killing of whales (or other endangered animals) • To support or fight against foreign aid
  • 7. Source: http://www.globalissues.org/issue
  • 8. Local Issues? • Anti-nuclear protest • Taiwan’s farmers’ rights http://viacampesina.org/en/index.php/main-issues-mainmenu-27/agrarian-reform-mainmenu-36/1249-taiwan-protesting-loc • Against industrial wind turbines, http:// saveourseashore.org/?p=2487 • Labor issues • Health issues • Social issues Other topics: http://teachersnetwork.org/teachnet-lab/is24/vnacionales/list.htm
  • 9. Possible topics: Problems that exist in the Taiwanese society today 1) political rifts that divide people 2) illegal drugs 3) drunk driving 4) use of helmets 5) domestic violence - child abuse - battered wives/partners - sexual abuse 6) foreign brides - help/assistance - social acceptance Children's welfare 7) suicide prevention 8) assistance for victims of fraud • ANY OTHER TOPICS THAT YOU COULD THINK OF?
  • 10. Create perceptions Source: http://smallbusiness.chron.com/media-relations-campaign-24203.html
  • 11. Source: http://www.unicef.org/righttoknow/index_mediacampaign.html
  • 12. http://www.psandman.com/articles/chap11.pdf
  • 13. Media Campaign Final Project – 1 TV commercial (30 sec. and/or 1 minute) – 2 studies of Print Ad (based on TV ad) – Note: it’s a campaign, so ad message must be consistent (the same)
  • 14. Student Objectives 1. Students will study what makes a persuasive argument by critically analyzing different public service announcements (PSAs) 2. Learn the question-finding strategy and apply it to a topic of interest 3. Practice persuasive writing by creating PSA scripts 4. Use a variety of media techniques to enhance what they have written in their scripts and create and edit video PSAs 5. Use video techniques and persuasive writing strategies they learned about while creating their own PSAs to evaluate those of their peers
  • 15. Order of topics for oral presentation 1. What is your campaign about? 2. Who is being targeted? Who is the campaign for? 3. What do you (protesters/campaigners) want? 4. Methods used (2 TV ads, 2 print ads)
  • 16. Follow this format STUDY 1 Visual: Headline: Subhead: Body Copy: Slogan/Tagline: Logo Contact Information: You will use this format for oral presentations. You need to submit a digital copy of your presentation materials
  • 17. Take note of the following language requirements:
  • 18. You must discuss language use in your oral presentation
  • 19. http://www.dosomething.org/
  • 20. http://www.bet.com/news/health/2013/05/21/commentary-why-i-like-chicago-s-new-teen-pregnancy-psacampaign/_jcr_content/featuredMedia/newsitemimage.newsimage.dimg/052113-health-chicago-teen-pregnancy-psa-ad-boyspregnant.jpg
  • 21. http://www.adweek.com/files/imagecache/node-blog/blogs/pregnant_boys_1.jpg
  • 22. You can use any of the following tools in creating your PSA Print Ad Word Document powerpoint Graphics, http:// www.brainybetty.com/MENUGraphics.htm photos http://www.freeimages.com /photos/
  • 23. Other Students’ Work Animal Abuse, http://imagency.pbworks.com/--++Print+Ad--++Resources Water Conservation, http://monet97.pbworks.com/PSA-Print-Ad Cellphones and driving, http://adblink182.pbworks.com/Print-AD child abuse, http://yippe321.pbworks.com/Print-Ad Suicide, http://star9713.pbworks.com/PSA_Print_Ad HOPE http://english-ad.blogspot.com/2007_03_10_archive.html No Drunk Driving great sound effects http://english-ad.blogspot.com/2008/01/no-drunk-driving-psa.html Don't use drugs http://english-ad.blogspot.com/2008/01/dont-use-drugs-psa.html PSA about Sexual Harassment Study 2 http://english-ad.blogspot.com/2008/07/psa-about-sexual-harassment-2.html PRINT PSAs http://ue3a2011.pbworks.com/w/page/47389258/Aids http://ue3a2011.pbworks.com/w/page/47389314/Bully
  • 24. Group Discussion: 20 minutes • Selection of Topics (& charity/non-profit organization to represent) • Design a logo • Each group must have different topics • Order of presentations?