Mass media intro


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Mass Media -ppt Introduction to the course

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Mass media intro

  1. 1. Introduction to Mass MediaAiden Yeh, PhDAsst ProfessorWenzao Ursuline College of Languages
  2. 2. What is Mass Media?  refers to every medium or source which is used to connect and communicate with a large number of people at once.Image Source:
  3. 3. Mass Media  Mass media is communication—whether written, broadcast, or spoken—that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.Image Source:
  4. 4. What forms Media?Image source:
  5. 5.  Close to 40% of one’s day is taken up by consuming mediaImage source:
  6. 6.  “The mass media are becoming more and more pervasive and significant in terms of our social perceptions and interactions with our surroundings” (Lev, Emi 2006, p. 1).
  7. 7.  Give examples of Mass Media’s significance in peoples’ lives
  8. 8.  Advantages vs Disadvantages Functions of Mass media Social impact / change
  9. 9. Functions  - Media help to correlate or co-ordinate various parts of the social system by gathering and disseminating valuable information  - Media acts as powerful agents of socialization by transmitting society’s cultural heritage and its basic system of norms and values; media msgs are primarily about reinforcing shared ideals such as justice, individualism, democracy and respect for the law; also provide advice – tele-advising  - Media function as social control agents; by gathering information, the media engage in surveillance of the social environment  - Media provide pleasure and entertainment – tension management processSource:
  10. 10. Manifest Functions(intended consequences) - Selling a product - Making a profit - Maintain demand for goods and services essential to the continued growth of the capitalist economy - Something for everyone - Serve as collective memory of nation, selectively remembering, forgetting and reconstructing the past
  11. 11. Hidden & Unintended Functions - How do mass communication support the status quo? - What ideology, values and behaviours are reinforced – reinforces those associated with materialism & consumerism - What groups are coopted and which are excluded – homogenized the culture, muting differences between regions and social classes - How does mass media enhance or inhibit creativity? - How do conditions under which information and entertainment are produced affect the product - Gatekeeping function or agenda setting – the topics that come to the forefront of public attention: media executives decide what to cover, for how long, and in what context, appreciates an active role of the consumer
  12. 12. Media EthicsImage:
  13. 13. Image:
  14. 14. Pros and Cons of Mass MediaSource:
  15. 15. Cons
  16. 16. Image:
  17. 17. Social Impact of Mass MediaImage:
  18. 18. Media HypeImage:
  19. 19. Give other examples ofmedia hypes in Taiwan
  20. 20. Source:
  21. 21. References What is Mass Media? The Role and Influence of Mass Media,articleI Mass media influence on our perceptions, The Influence of the media, Media culture in Taiwan, Pros and Cons of Mass Media, Theories of Mass Media, Taiwanese distrust media, Editorial: The media has lost the public trust, TVBS Scandal, Media Linsanity Excessive,
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