Kelly Chen (NE4A- 2101100059)
Public Relations (Assignment 1)
Oct 2nd 2013
Bubble Wrap Case Activity
Objective: To generat...
(3. Your design for bubble dress)
Photo source: www.google.com
Photo source: http://www.loupiote.com/photos/2344712982.sht...
Upcoming SlideShare
Loading in …5
×

Kelly Chen Case 1

403 views
308 views

Published on

Kelly Chen Case 1

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
403
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Kelly Chen Case 1

  1. 1. Kelly Chen (NE4A- 2101100059) Public Relations (Assignment 1) Oct 2nd 2013 Bubble Wrap Case Activity Objective: To generate more public awareness about celebrating Bubble Wrap of Sealed Air Corporation 50-year anniversary. Audience: ordinary consumer, artists, and companies use bubble wrap to ship their products. The events: Fragile? Wrap it! Stress? Pop it! No sexy fashion? Create it! Host is Sealed Air Corporation; special thanks for Co-organizer the Kaohsiung Zoo. (1. Wrapping kid game) (2. Street bubble wrap for fun)
  2. 2. (3. Your design for bubble dress) Photo source: www.google.com Photo source: http://www.loupiote.com/photos/2344712982.shtml Sealed Air Corporation offers additional 7% discount for corporate users who places orders in October 2013. Channels: mass media- newspapers, magazines, radio, television, and websites.

×