TV Commercial D-Style Helmet Team members: Rhine 2096100056 Cathy 2096100082 Hope 2096100063 Julia 2096100089 Becky 2096100069 Sheila 2096100100

Collaborative job list Sketch Storyboard: Rhine Hou 2096100056 Copywriter: Hope Kao 2096100063 Video Editor: Cathy Hsu 2096100082 Actress & voice over Helmet store owner: Julia Chen 2096100089 Young girl: Becky Hsu 2096100069 Old woman: Sheila Wang 2096100100

Sketch Storyboard: Rhine Hou 2096100056

Copywriter: Hope Kao 2096100063

Video Editor: Cathy Hsu 2096100082

Actress & voice over

Helmet store owner: Julia Chen 2096100089

Young girl: Becky Hsu 2096100069

Old woman: Sheila Wang 2096100100

Theme: D-Style Helmet Ad. message: The designed helmet Video: 60 seconds spot commercial Creative approach: “Store owner and customer”

Ad. message: The designed helmet

Video: 60 seconds spot commercial

Creative approach: “Store owner and customer”

First screen D-Style helmet store image. SFX: Music Fade in

Second screen Young girl comes to D-Style helmet store and takes the designed helmet that she ordered before. She looks at the designed helmet happily, because she satisfied the design. Young girl: Excuse me, is my designed helmet ready? The helmet store owner: Hi Sweet, here you are. Young girl: It’s a good design, I love it.

Third screen Suddenly an old woman appears and robs the young girl’s designed helmet, because the old woman likes it very much, too. Old woman: Wow, It’s so cute, I like it.

Suddenly an old woman appears and robs the young girl’s

designed helmet, because the old woman likes it very

much, too.

Old woman: Wow, It’s so cute, I like it.

Fourth screen Young girl and old woman are fighting for the young girl’s designed helmet. Young girl: It’s mine. Old woman: I like it. Young girl: It’s mine. Old woman: I like it.

Young girl and old woman are fighting for the

young girl’s designed helmet.

Young girl: It’s mine.

Old woman: I like it.

Young girl: It’s mine.

Old woman: I like it.

Fifth screen The helmet store owner stops the fight between young girl and old woman. The helmet store owner: Hey you. Stop! Stop! Stop fighting.

The helmet store owner stops the fight between

young girl and old woman.

The helmet store owner: Hey you. Stop! Stop! Stop

fighting.

Sixth screen The helmet store owner show the girl’s picture on the helmet to the old woman, and then the old woman realized the real situation. The helmet store owner: Hey lady, look! This is young girl’s picture; this helmet is designed for her. Old woman: Oh, I got it, I got it.

The helmet store owner show the girl’s picture on the

helmet to the old woman, and then the old woman realized

the real situation.

The helmet store owner: Hey lady, look! This is young

girl’s picture; this helmet is designed for her.

Old woman: Oh, I got it, I got it.

Seventh screen The old woman orders the helmet store owner to design a suitable helmet to her. Old woman: Hey, give me my own style.

The old woman orders the helmet store

owner to design a suitable helmet to her.

Old woman: Hey, give me my own style.

Eighth screen In the finial screen, we show our logo and contact number on the screen, also we will put some designed helmets. The helmet store owner: Ever wanted to design your own helmet? Take one D-Style helmet. Super: Call 0800-111-111 SFX: Music fade out

In the finial screen, we show our logo and contact number

on the screen, also we will put some designed helmets.

The helmet store owner: Ever wanted to design your own

helmet? Take one D-Style helmet.

Super: Call 0800-111-111

SFX: Music fade out

Thank you~