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Breast or Brain: Viewpoints of Taiwanese Female Through analyzing "Grape Vodka" Commercial
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Breast or Brain: Viewpoints of Taiwanese Female Through analyzing "Grape Vodka" Commercial

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Breast or Brain: Viewpoints of Taiwanese Female Through analyzing "Grape Vodka" Commercial

Breast or Brain: Viewpoints of Taiwanese Female Through analyzing "Grape Vodka" Commercial

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Transcript

  • 1.  
  • 2. Outline &Group Member
    • Language and Culture --YE4A
      • 1094100004 Julia Wang
      • 1094100005 Nicole Juan
      • 1094100009 Freda Lee
      • 1094100013 Cassidy Huang
      • 1094100041 Trisha Hsiao
      • 1094100053 Rachel Lin
    • Introduction-Cassidy
    • Commercial-Rachel
    • Discussion-Freda, Julia, Nicole
    • Conclusion-Trisha
  • 3. Introduction
    • Women are expected to be + skinny + have outstanding breasts + bottoms
    • They are surveyed by male, peers, mass media and by themselves.
    • Woman bodies are viewed under magnifying glasses
    • Except for thin, “womanly women” = big breasts.
  • 4.
    • This stereotyped concept is seen in daily conversation & mass media.
      • -> the original meaning of being a woman is changed.
    • Women are no longer viewed by how they behave but what they have.
    • Their bodies are reified and judged.
  • 5. CF Background
    • Sparkling wine- Grape Vodka
    • The pub culture becomes popular in Taiwan.
    • The price is lower than other sparkling wine.
    • The Grape Vodka becomes more general.
  • 6. Commercial http://www.paolyta.com.tw/homepage.htm
  • 7. Sexy symbols
    • Beautiful face
    • Nice shape
    • Large breasts
  • 8. Discussion
    • Why women want to have big breasts?
    • The reification of women breasts
    • Women's body image
  • 9. Why women want to have huge breasts?
  • 10.
    • Media
    • Standard model
    • Advertisement
  • 11.
    • Men
    • Please men
    • Attractive
  • 12. Women’s sacrifice
    • Breast implant surgery
    • Sponge bra
  • 13.
    • Keep sacrificing or learn to survive?
  • 14. The reification of women breasts
    • Then
    • - produce breast milk to feed the offspring
    • Now
    • - to been seen as a criterion to judge
    • beauty
  • 15. Examples
    • -TV programs
    • -TV commercials
    From Mass Media
  • 16.
    • From males’ perspective
    • - language terms
    Ex. 波霸 / boobs 飛機場 / 平底鍋 / flat
  • 17. Women’s Body Image
    • What society expects 1) a pretty face big eyes, a pointy nose, thick lips 2) big breasts 3) petite hips
    • => Beautiful and sexy women
  • 18. Women’s Body Image
    • Most Asian women 1) small eyes without folds on the eye lids 2) a stubby nose 3) thin lips 4) small breasts
    • => Ugly  Plastic Surgery
  • 19. Women’s Body Image
    • Peer pressure 1) fit in with the group e.g. A friend tells you that you are too
    • fat, you start eating less. e.g. A friend is slim and you want to be
    • like her.
  • 20. Conclusion
    • Perspective from:
      • Male
      • Peer
      • Mass media
    • Different stereotypes in different society
    • In Taiwan: to be thin and with big breasts
  • 21. Conclusion
    • Medicine, losing weight, plastic surgery.
    • Expected rule for women ≠
    • Their true selves.
    • Women could get rid of the frame .
  • 22. Conclusion
    • There’s no ugly woman in the world, only woman with no confidence.
    Trust yourself, you can make it
  • 23. Thank you