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THANK YOU FOR ATTENDING OURWEBINAR Dounia Turrill: Imagine a scenario in which your TV program viewing experience and your social media outreach (Twitter feed, Facebook updates) don’t just exist as a second screen experience but are linked on the TV set so that as you are watching your show you are also engaging with your communities and taking the water cooler to the screen real time Deirdre Bannon: Growth of social TV is creating new opportunities for advertisers and networks to engage with and reach consumers Jeff Smith: Evaluate your investment in social media advertising just as you would any other channel – is it delivering brand lift or sales lift? If not, there may be better places to spend your money Please contact us if you have any questions or comments: email@example.com Follow us on Twitter! @NielsenWire #socialimpact www.nielsen.com