Spring 2012 Economic Development Institute - Don Carter
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  • 1. Colleges and Universities Role inCommunity Development Donald K. Carter, FAIA FAICP LEED AP Director, Remaking Cities Institute Carnegie Mellon University
  • 2. Overview• Remaking Cities Institute• ASU/Scottsdale Technology Park• The Future of Oakland Plan• Carnegie Mellon Master Plan
  • 3. Remaking Cities Institute Mission•International
research
in
Urbanism•Education
in
Urbanism•Pittsburgh
regional
impact
  • 4. ASU/Scottsdale Center for New Technology and Innovation
  • 5. 1000 0 1000 2000 5000 feet Aerial Photograph 16 december 2004 asu-scottsdale center for new technology and innovationu r b a n d e s i g n a s s o c i a t e s concept plan | scottsdale, arizona
  • 6. Three PhasesPhase I: Data and Analysis: UnderstandingPhase II: Alternatives: ExploringPhase III: Final Plan: Deciding u r b a n d e s i g n a s s o c i a t e s
  • 7. E Thomas Road N 70th Street East Oak Street North Granite Reef Road North Haiden Road North Miller Road North 77th Street North 74th Street N 68th Street Scottsdale Road East Palm Lane McDowell Road East Belleview Street East Roosvelt Street East Continental Drive KEY Study Area Parks Residential Use Commercial Use Institutional Useu r b a n d e s i g n a s s o c i a t e s Portrait16 december 2004 400 0 400 800 2000 feet asu-scottsdale center for new technology and innovation conceptual plan | scottsdale, arizona
  • 8. Scottsdale Road McDowell Road KEY Study Area Building Coverageu r b a n d e s i g n a s s o c i a t e s Building Coverage16 december 2004 400 0 400 800 2000 feet asu-scottsdale center for new technology and innovation conceptual plan | scottsdale, arizona
  • 9. Scottsdale Road McDowell Road KEY Study Area Streetsu r b a n d e s i g n a s s o c i a t e s Street X-Ray16 december 2004 400 0 400 800 2000 feet asu-scottsdale center for new technology and innovation conceptual plan | scottsdale, arizona
  • 10. KEY Study Area Single Family Housing Multi Family Housingu r b a n d e s i g n a s s o c i a t e s Residential X-Ray16 december 2004 400 0 400 800 2000 feet asu-scottsdale center for new technology and innovation conceptual plan | scottsdale, arizona
  • 11. Scottsdale Road McDowell Road KEY Study Area Commercial Usesu r b a n d e s i g n a s s o c i a t e s Commercial X-Ray16 december 2004 400 0 400 800 2000 feet asu-scottsdale center for new technology and innovation conceptual plan | scottsdale, arizona
  • 12. Strengths• Central location• Outdoor amenities• Cleared vacant site• Adjacent neighborhoods• Scottsdale “brand” u r b a n d e s i g n a s s o c i a t e s
  • 13. Weaknesses• 13-year history of mall site• Declining retail• Some blighted housing• Missing neighborhood amenities• No public gathering space• Not connected to Downtown and ASU u r b a n d e s i g n a s s o c i a t e s
  • 14. Visions• High quality design, but uniquely Scottsdale• Public gathering space• Vibrant urban place• Mixed use• Welcoming to all• Revitalize South Scottsdale• Climate sensitive, sustainable• Connect to Downtown and ASU• Connect to open space amenities u r b a n d e s i g n a s s o c i a t e s
  • 15. Guiding Principles• Balance of Land Uses and Relationships Between Parcels• Meaningful Open Space and Civic Uses• Mobility and Interconnectivity• Value Scottsdale’s Unique Character• Revitalizing Scottsdale/McDowell Corridor• Sustainability• Add Economic Vitality• Foster Technology Development u r b a n d e s i g n a s s o c i a t e s
  • 16. The Future of Oakland: A Community Investment Strategy
  • 17. 1. Issues2. Analysis3. Benchmarking4. Initiatives u r b a n d e s i g n a s s o c i at e s
  • 18. 
2.
Issues•Not
a
college
town
image• Mediocre
business
district• Lack
of
cultural
amenities• Institutional
encroachment• Parking,
trafAic,
transit,
crime• No
central
gathering
place
  • 19. 2. Analysis u r b a n d e s i g n a s s o c i at e s
  • 20. 3. Benchmarking Trips Quantitative Analysis u r b a n d e s i g n a s s o c i at e s
  • 21. Cambridge, Massachusetts
  • 22. Austin, Texas
  • 23. Philadelphia, Pennsylvania
  • 24. 4. Initiatives u r b a n d e s i g n a s s o c i at e s
  • 25. The goal of The Future of Oakland is to support thecontinuing growth of Oakland as: • an international center for research, education, healthcare, and culture • a magnet for technology-based entrepreneurial activity • an outstanding mixed-income urban residential neighborhood • a cosmopolitan commercial district with local character • a place that nurtures and celebrates creativity and diversity • a destination for local, national, and international visitorsIn short, to make Oakland a Great Place. u r b a n d e s i g n a s s o c i at e s
  • 26. 1. Create a Sense of Place in Oakland2. Make it Easier to Get Into and Around In Oakland3. Stimulate Neighborhood Revitalization4. Foster Technology Development u r b a n d e s i g n a s s o c i at e s
  • 27. Schenley Plaza © 2002 ur ban de sign asso ciate s • Redesign and program Schenley Plaza as an active public plaza and gathering space Northern Gateway • Redesign and program new traffic patterns and parking management Gateways • Upgrade the appearance and function of the three gateways to Oakland: Cra Western Gateway below Craft Avenue ig S tre Southern Gateway at Bates Street et Northern Gateway at North Craig Street Business Districts • Upgrade streetscapes in the retail areas; attract new businesses consistent with market studies and nu e retail recruitment strategies already completed, Ave ue en with particular emphasis on Forbes Avenue fth Av Fi s be • Expand the OBID to include Atwood Street and For A tw North Craig Street/Centre Avenue and South oo d Craig Street business districts St re et Western Gateway Connector • Make Forbes Avenue into a pedestrian-friendly Boulevard of the Allies traditional commercial main street that links the Southern Gateway universities and Schenley Plaza Mo non gah ela Riv erCreate a Sense of Place in Oakland
  • 28. Regional Connectors © 2002 ur ban de sign asso ciate s • Increase direct bus routes from other regional areas to Oakland Bell efie Bi ge ld lo w e nu ue City Connectors ve ven A A fth s • Develop a light rail extension from Downtown to Fi rbe Fo Oakland • Determine the feasibility of a shuttle bus system Boulevard of the Allies for Oakland with connections to the riverfront Se co and other key areas t nd ree Av St en ue • Develop a bike trail head near Schenley Plaza tes Mo no Ba ng ah • Develop bike lanes on arterial streets ela Riv erRegional Connectors Hot Spots Hot Spots key LRT Link • Develop an integrated multi-modal strategy for Bike Lanes managing traffic and addressing the following traffic “hot spots”: Bell Bike Trail Head efie Bates Street at the Boulevard of the Allies and I- Craig ld 376 Stree e nu ue Fifth/Forbes Avenues as one or two way streets ve ven t A A fth s Fi rbe e e Bigelow Boulevard/Bellefield area traffic circula- nu u Fo ve ven A A tion fth s Fi rbe Fo Boulevard of the Allies Parking • Develop fringe/intercept parking facilities for commuters Mo non gah Se • Develop a comprehensive parking management ela Mo Riv no co er ng nd ahe Av plan for Oakland la R en ive ue rCity Connectors ParkingMake it Easier to Get Into and Around In Oakland
  • 29. Central Oakland © 2002 ur ban de sign asso ciate s • Develop improved single-family and multi-family housing for renters and homeowners in Central Oakland through rehab and new construction North Oakland Housing Programs • Strengthen existing housing improvement pro- grams through the Oakland Planning and Development Corporation, including rehab and Craig Street new housing project funding • Strengthen the code enforcement program in resi- dential neighborhoods • Provide incentive programs for absentee landlords to improve their properties e nu West Oakland Ave e nu fth ve Fi sA be For Central Oakland Boulevard of the Allies South Oakland Mo no ng ah ela Riv erStimulate Neighborhood Revitalization
  • 30. Potential Technology Development © 2002 ur ban de sign asso ciate s • Conduct appropriate land use, urban design and development feasibility studies for: Western Gateway North Oakland Junction Hollow North Oakland No rd leva Bou rth Baum Baum/Centre Fifth/Forbes, South Craig/Bellefield Blocks Cra ue ven Corridor ig S re A Cent tree t Links • Coordinate technology development efforts with Craig Street Fifth/Forbes; other emerging initiatives: Belle South Craig/ Pittsburgh Technology Center (PTC) field Bellefield Hazelwood LTV Site (LTV) Blocks Baum Boulevard/Centre Avenue Corridor nu e • Create a shuttle bus system to connect the tech- ve ue A en nology developments fth Av Fi s Western Gateway be F or Junction Hollow Boulevard of the Allies PTC Se co nd Av en Mo ue no ng ah ela Riv er LTVFoster Technology Development
  • 31. Carnegie Mellon UniversityInstitutional Master Plan
  • 32. INSTITUTIONAL MASTER PLAN 2012 City Council – 11 April 2012 1
  • 33. Master Plan ObjectivesContinue growth of the campus – Maximize recent investments in real estate (Forbes/Craig area) – Preserve and enhance the iconic core – Develop at a higher density outside the coreIncrease connectivity of real estate holdings – Extend the east-west spine – Create additional paths to Fifth Avenue – Forbes is the center of campus – ½ mile – Fifth is the new ForbesIncrease capacity and flexibility – Support program adjacencies (academic, research, athletics , housing, dining, etc.) – Be responsive to opportunities (grants, corporate partnerships, funding sources) – Continue pattern of upper class student housing at edge 7
  • 34. 2002 Campus Plan 3
  • 35. Properties Acquired since 2002 Campus Plan H B A C I D F E GAcquiredA – 300 S Craig S(PSC, SCS, Police)B – 4616 Henry St (INI)C – McFadden Lot (Parking)D – GATF (Devel, Tech Transfer)E – South of Forbes (TBD)F – Exxon Site (TBD)G – Wallace House (Housing)H – 4700 Fifth Ave (Housing)I – Various Filmore Residences (TBD) 4
  • 36. Buildings built since 2002 Campus Plan A B G C D EA – Stever House (Housing) FB – Collaborative Innovation Center (hi-tech offices)C – Gates and Hillman Centers (SCS)D – Doherty Hall Ph 1 (Chemistry)E – Doherty Hall Ph 2 (Chem Eng)F – Posner Center (Board of Trustees)G – E Campus Garage 4th Level (Parking) 5
  • 37. Existing Properties and Buildings 6
  • 38. Campus Design PrinciplesPrinciple 1: Open Space Principle 6: Mixed-UseRespect the central organizing function of open Encourage interaction through shared-use andspace on Carnegie Mellon University campus. flexible spaces.Principle 2: Edges and Entrances Principle 7: Universal DesignDefine campus edges and entrances, and Increase access for all in campus improvementpromote connections to surrounding projects and new development.neighborhoods. Principle 8: Public ArtPrinciple 3: Multi-Modality Enhance campus by including public art.Design the campus for multi-modaltransportation. Principle 9: Neighborhood Compatibility Continue relationships to benefit residents,Principle 4: Sustainability shops and the university.Integrate natural environmental processes intothe design of buildings and landscape.Principle 5: ArchitecturePreserve architectural heritage whilepromoting contemporary and contextualbuildings. 2
  • 39. 2012 Institutional Master Plan North of Forbes New Tepper School South of Forbes Heinz College UC AdditionNano-Bio-Energy Building MMX Skibo Gym 8
  • 40. 10 Year Development Plan 9
  • 41. Proposed Transportation Management Plan 10
  • 42. Proposed Open Space and Circulation Plan 11
  • 43. Community Outreach 13
  • 44. Items Removed from 2012 Institutional Master Plan NOT Rezoning North of Filmore Eliminated Recommendations for Bike Lanes on Forbes Ave NOT Rezoning Forbes & MMorrison & Removed Proposed Student Housing 14
  • 45. 2012 Institutional Master Plan 15
  • 46. Colleges and Universities Role inCommunity Development Donald K. Carter, FAIA FAICP LEED AP Director, Remaking Cities Institute Carnegie Mellon University