Nz Fitness Industry Report


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Nz Fitness Industry Report

  1. 1. NZ Fitness Industry Report For Bill and Shirley Armstrong of Fit n’ Well Fitness Centres Presentation by Mohaimen Ibne Mizan
  2. 2. The New Zealand fitness industry is estimated to be worth $150 million per year to the New Zealand economy. Around eight to ten percent of New Zealanders have been estimated to be a member of a fitness center at the 150 to 400 clubs available in New Zealand. In this report I will discuss key factors affecting the fitness industry and its market and also recommendations to help assist you with decision-making.
  3. 3. Key Factors  Obesity  Government Policy  Economy
  4. 4. Obesity  Rapidly growing trend among New Zealanders.  Is a leading cause of heart disease and other related illnesses.  Arises due to poor nutrition and inactive lifestyles.
  5. 5. Obesity and Gyms  Gyms provide facilities to get active and get in shape.  Exercise in addition to a healthy diet is shown to help stop obesity.  Presents a large market base for the NZ Fitness Industry.
  6. 6. Government Policy  SPARC  Mission On  Healthy Eating-Healthy Action (HEHA)
  7. 7. Government Policy and Fitness  Government advertising and programmes encourage children and adults to get active and eat healthy.  Educating children at a young age leads into lifelong habits.  Creates a large future market for the NZ Fitness Industry.
  8. 8. Economy  NZ is currently in a recession.  Rising unemployment rates.  Falling interest rates.
  9. 9. Economy and the Fitness Industry  Job instability builds low business confidence.  Consumers decrease spending; increase savings.  Lower revenues/profits; speculation on covering short-term costs.
  10. 10. Conclusion  Market is in in a stable condition.  Large customer base and potential growth in the future.  Decreased revenue in the short term but overall position is profitable in the long run.  Low interest rates presents a good investment period.
  11. 11. Recommendations  Delay investing activities until 2010.  In addition to fitness equipment include programmes on diet.  Introduce gym programmes aimed at children.  Advertise Fit n’ Well following government themes to maximise impact on the market.
  12. 12. The End
  13. 13. References Auckland University of Technology. (n.a). Fitness and Health. Retrieved April 20, 2009, from /schools/sport_and_recreation/whats_your_passion/fitness.htm Better Health Channel. 2009. Sport and Children. Retrieved April 20, 2009, from bhcarticles.nsf/pages/Sport_and_children?OpenDocument Fitness Station. (2002/2003). Fast Facts. Retrieved April 20, 2009, from Fitness New Zealand. (n.a). Statistics on the New Zealand Health and Fitness Centre Industry. Retrieved April 20, 2009, from Healthy Eating-Healthy Action. (n.d). What is Healthy Eating-Healthy Action?. Retrieved April 20, 2009, from http://www. Key, J. (2008). NEWS: National seeks boost to kids’ participation in sport. Retrieved April 20, 2009, from http://www.
  14. 14. References (cont.) NZ Ministry for the Environment. (n.a.) What are Govt3 agencies doing to promote social sustainability?. Retrieved April 20, 2009, from /issues/sustainable-industry/govt3/topic-areas/social-sustainability/government-promotion.html NZ Ministry of Health. (2006/2007). Obesity in New Zealand. Retrieved April 20, 2009, from nsf/indexmh/obesity-key-facts Organization for Economic Co-operation and Development. (2008). NZ to stay in recession through 2009 – OECD. Retrieved April 20, 2009, from Swiggs’s Corner. (2009). New Zealand Economic Overview March 2009. Retrieved April 20, 2009, from http://voices. Tohme, G. (2008). Obesity, Diabetes, Heart Disease, High Cholesterol, And High Blood Pressure: Can They Really be Prevented, Managed or Reversed?. Retrieved April 20, 2009, from http://www.articlesbase .com/health-articles/obesity-diabetes-heart-disease-high-cholesterol-and-high-blood-pressure-can-they-really-be-preven