NZ Fitness Industry Report
For Bill and Shirley Armstrong of
Fit n’ Well Fitness Centres
Presentation by Mohaimen Ibne Mizan
The New Zealand fitness industry is estimated to be worth
$150 million per year to the New Zealand economy.
Around eight to ten percent of New Zealanders have been
estimated to be a member of a fitness center at the 150 to 400
clubs available in New Zealand.
In this report I will discuss key factors affecting the fitness
industry and its market and also recommendations to help
assist you with decision-making.
Rapidly growing trend
among New Zealanders.
Is a leading cause of heart
disease and other related
Arises due to poor
nutrition and inactive
Obesity and Gyms
Gyms provide facilities to get active and get
Exercise in addition to a healthy diet is
shown to help stop obesity.
Presents a large market base for the NZ
Government Policy and
Government advertising and programmes
encourage children and adults to get active
and eat healthy.
Educating children at a young age leads into
Creates a large future market for the NZ
NZ is currently in a
Falling interest rates.
Economy and the Fitness
Job instability builds low business
Consumers decrease spending; increase
Lower revenues/profits; speculation on
covering short-term costs.
Market is in in a stable condition.
Large customer base and potential growth
in the future.
Decreased revenue in the short term but
overall position is profitable in the long run.
Low interest rates presents a good
Delay investing activities until 2010.
In addition to fitness equipment include
programmes on diet.
Introduce gym programmes aimed at
Advertise Fit n’ Well following government
themes to maximise impact on the market.
Auckland University of Technology. (n.a). Fitness and Health. Retrieved April 20, 2009, from http://www.aut.ac.nz
Better Health Channel. 2009. Sport and Children. Retrieved April 20, 2009, from http://www.betterhealth.vic.gov.au/bhcv2/
Fitness Station. (2002/2003). Fast Facts. Retrieved April 20, 2009, from http://www.fitnessstation.co.nz/Fast+Facts.html
Fitness New Zealand. (n.a). Statistics on the New Zealand Health and Fitness Centre Industry. Retrieved April 20, 2009,
Healthy Eating-Healthy Action. (n.d). What is Healthy Eating-Healthy Action?. Retrieved April 20, 2009, from http://www.
Key, J. (2008). NEWS: National seeks boost to kids’ participation in sport. Retrieved April 20, 2009, from http://www.
NZ Ministry for the Environment. (n.a.) What are Govt3 agencies doing to promote social sustainability?. Retrieved April
20, 2009, from http://www.mfe.govt.nz
NZ Ministry of Health. (2006/2007). Obesity in New Zealand. Retrieved April 20, 2009, from http://www.moh.govt.nz/moh.
Organization for Economic Co-operation and Development. (2008). NZ to stay in recession through 2009 – OECD.
Retrieved April 20, 2009, from http://www.nzherald.co.nz/oecd/news/article.cfm?o_id=500513&objectid=10545091
Swiggs’s Corner. (2009). New Zealand Economic Overview March 2009. Retrieved April 20, 2009, from http://voices.
Tohme, G. (2008). Obesity, Diabetes, Heart Disease, High Cholesterol, And High Blood Pressure: Can They Really be
Prevented, Managed or Reversed?. Retrieved April 20, 2009, from http://www.articlesbase