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Going social final

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  • Transcript

    • 1. How the USPS Should Implement Social MediaAmber Hutchins, Ph.D. Dara QuackenbushTrinity University Texas State UniversitySan Antonio, TX San Marcos, TX
    • 2. Going How the USPS Should Implement Social MediaAmber Hutchins, Ph.D. Dara QuackenbushTrinity University Texas State UniversitySan Antonio, TX San Marcos, TX
    • 3. Going SOCIAL How the USPS Should Implement Social MediaAmber Hutchins, Ph.D. Dara QuackenbushTrinity University Texas State UniversitySan Antonio, TX San Marcos, TX
    • 4. Can the USPS Deliver?
    • 5. What Can Social Media Deliver?
    • 6. What Can Social Media Deliver? Growth: Here to stay, increased use
    • 7. What Can Social Media Deliver? Growth: Here to stay, increased use Influence: Trust & Credibility
    • 8. What Can Social Media Deliver? Growth: Here to stay, increased use Influence: Trust & Credibility Brand Recognition & Advocacy
    • 9. “Cause it’s the Cool New Thing”
    • 10. “Cause it’s the Cool New Thing” “The real danger with social media is in marketers expecting too much from it.”
    • 11. “Cause it’s the Cool New Thing” “The real danger with social media is in marketers expecting too much from it.” “Social media takes up more time than it does money.”
    • 12. “Cause it’s the Cool New Thing” “The real danger with social media is in marketers expecting too much from it.” “Social media takes up more time than it does money.” “Cranky Postal Service Tells Cool Social Networking Kids to Get Off its Lawn” -PostalNews.Com
    • 13. “Cause it’s the Cool New Thing” “The real danger with social media is in marketers expecting too much from it.” “Social media takes up more time than it does money.” “Cranky Postal Service Tells Cool Social Networking Kids to Get Off its Lawn” -PostalNews.Com 31% Growth in four months
    • 14. Messages: First Classor Dead Letter Office?
    • 15. Messages: First Class or Dead Letter Office?Customer Service: No One is Listening
    • 16. Messages: First Class or Dead Letter Office?Customer Service: No One is Listening Public Perception: In Denial
    • 17. Messages: First Class or Dead Letter Office?Customer Service: No One is Listening Public Perception: In Denial Return to Sender: Behind the Times
    • 18. Meanwhile...
    • 19. “Encouraging meaningful conversations aboutFedEx Around the Globe” -- FedEx Media Relations
    • 20. “Cool New Thing?”
    • 21. “Cool New Thing?” Participation
    • 22. “Cool New Thing?” Participation Interactivity
    • 23. “Cool New Thing?” Participation Interactivity“Engage, Educate,Excite, Evangelize” -Kodak
    • 24. Considerations“Neither Rain, Nor Snow, Nor Sleet...”
    • 25. Cost, Time and Personnel
    • 26. Cost, Time and PersonnelControlling Content and Conversation
    • 27. Cost, Time and PersonnelControlling Content and ConversationChasing Trends: Drinking the Kool-Aid
    • 28. Cost, Time and PersonnelControlling Content and ConversationChasing Trends: Drinking the Kool-Aid Communication and ROI
    • 29. Cost, Time and PersonnelControlling Content and ConversationChasing Trends: Drinking the Kool-Aid Communication and ROI Proactive vs Reactive
    • 30. Overcoming Resistance
    • 31. Employee Engagementand Social Media Policies
    • 32. Government Public Affairs
    • 33. Recommendations “Deliver the Letter,The Sooner the Better”
    • 34. Monitoring
    • 35. MonitoringCorrect Inaccuracies
    • 36. MonitoringCorrect InaccuraciesUnderstand Audience
    • 37. Monitoring Correct Inaccuracies Understand AudienceCreate Effective Messages
    • 38. Blogs
    • 39. Blogs Thought Leadership
    • 40. Blogs Thought Leadership Telling Stories
    • 41. Blogs Thought Leadership Telling Stories Boost Employee Morale
    • 42. Blogs Thought Leadership Telling Stories Boost Employee Morale Build Support for Initiatives
    • 43. Twitter
    • 44. Twitter Humanize the Organization
    • 45. Twitter Humanize the Organization Build Relationships
    • 46. Twitter Humanize the Organization Build Relationships Two-Way Communication
    • 47. Facebook
    • 48. FacebookSupport Fan Communities & Brand Loyalty
    • 49. FacebookSupport Fan Communities & Brand Loyalty Hub of Social Media Activity
    • 50. FacebookSupport Fan Communities & Brand Loyalty Hub of Social Media Activity Interactivity
    • 51. Video
    • 52. Video Authenticity
    • 53. Video Authenticity Transparency
    • 54. Video Authenticity TransparencyParticipation and Engagement
    • 55. Geolocation & QR
    • 56. Geolocation & QR Innovate
    • 57. Geolocation & QR Innovate Ready to Face Future Challenges
    • 58. Geolocation & QR Innovate Ready to Face Future Challenges Engage Youth
    • 59. Put a Stamp on it & Mail it?
    • 60. Thank YouAmber Hutchins, Ph.D. Dara Quackenbushamber.hutchins@trinity.edu dara@daraquackenbush.com@amberhutchins @dquack