About Podcasting Podcasts are recorded content available to stream or download. Many are available free via iTunes. Anyone can create a podcast and submit to iTunes (pending approval). Most are audio, but some are video, i.e. “vlogs” or video podcasts. What does this mean for the radio industry? How are traditional networks such as NPR using podcasts?
Podcasting Growth Increasing in use: 19% of I-net users have downloaded a podcast Ownership of MP3 players and iPods increasing (integration with other mobile devices, cell phones, cars). Average podcast user is Male, under 50, college-educated (but this audience is growing and diversifying) Increasing in other demos: Podcast users ages18-29 doubled between 2006-2008
Podcast Content Often uses a “talk show” format Can be designed for very specific, niche audiences Can use explicit content Cannot use music, etc. without permission or payment
Popular Podcasts Often use a “talk show” approach Although many are created by amateurs, entertainers are finding a new way to reach audiences and build their personal brand. Podcast host & comedian Marc Maron is often referred to as “The Podfather” (FYI his content is explicit)
Podcast Networks Podcast networks offer a variety of content and talent under the same brand umbrella. Many have sponsors (ads), or offer “premium content” without ads for paid subscribers. Director Kevin Smith and Web Soup host Chris Hardwick run successful podcast networks. (FYI their content is explicit)
Podcasting Production101 Podcasting is easy and inexpensive to create. Other costs are associated with content hosting and servers. You can use free software e.g. Audacity, and either a built-in microphone or external (Blue Snowball).
Podcast Distribution You can make your podcast available through iTunes or other sites like Soundcloud, which will also let you record audio content. Ways to make your podcast available: Embed in blog ITunes Subscriptions
Podcasting for PR Brands and organizations are using podcasts as a tactic in their PR efforts To create compelling audio content, use best practices developed by folks in the PR field.