“Advertising is a social and business process responsible for the mass communication of the information we receive daily.” And USA spends only about $2 billion a year for international food aid… Estimated budget for advertising and marketing in the USA 2008: $412,400,000,000 (about 412 billion dollars) To put things into perspective: The Iraq war has so far only cost the USA $558 billion according to zfacts.com.
Facebook’s revenue for advertising alone is approximately $1.86 billion $2 billion is spent annually to target Juvenile Consumers Last year 630,783 people worked in advertising in the United States
IF YOU : fill out a warranty card get divorced buy a home get listed in a school directory enter a sweepstakes purchase an item from a catalog file an insurance claim or perform a myriad of other everyday activities some company somewhere makes a record of this fact and sells it to marketers for profit The Average American is targeted by 3000 messages per day. That includes phone calls, e-mail, meetings, conversations…
The average American watches 30 hours of television a week. So, about 1,600 per year... and spends only 110 hours a year reading.ne The average American child may view as many as 40,000television commercials every year.
On average, We encounter 3,000 ads every single day. 21,000 ads a week… Approximately 90,000 ads per month… And We see One Million, Ninety-Five Thousand Advertisements in a single year.
We are bombarded by one million, ninety-five thousand messages every year… and we don’t even realize it. AND WE HAVE NO IDEA. We have no idea that we are even being affected…
“Studies have consistently indicated links between exposure to media images of beauty and psychological disturbance.” (Labre, 2003) “After watching the Victoria’s Secret commercial in focus group, I almost immediately felt more insecure about my body and overall looks.” (Participant of Anonymous Focus Group Study for this Project) “Correlational research demonstrates that greater media consumption is related to higher body dissatisfaction.” (Duane 2003)
Who would have thought that a simple picture could be so bad?
STUPID SEXY FAILURE TIGHT By the time she is 17 years old, she will have received over 250,000 commercial messages through the media…. FRUSTRATED WEAK FAT HOT THICK FULLER CURVY Telling her what she should look like, and who she should be. CHANGE SKINNY LUSCIOUS TALLER EMPTY SLIM THINNER LONGER EXOTIC SAD BEAUTIFUL BETTER WIDE PRETTY UGLY SENSUAL EROTIC WORTHLESS LONELY
They are telling her that… In a small focus group setting we found that… 9/10 girls talked about weight or weight loss with their friends everyday 9/10 girls wear makeup everyday 10/10 girls own a hair straightener, curling iron, and hair drier 9/10 use a regular self-tanning device (indoor tanning, tanning lotion etc) 9/10 say they work out to lose weight, not to be healthy 8/10 say they have tried an alternative method of weight loss (diet pills, diuretics, amphetamine use) “Girls must be beautiful to be successful and satisfied with themselves” (Labre, 2003) 8/10 say that they are only pretty when they are tan, have their makeup and hair done, and are thin. “Appearance is an important basis for self-evaluation and for evaluation by others” (Clay, 2005) Now where do you think they got that idea? “Beauty is achieved through products. ” (Labre, 2003).
One study’s findings state that: “There is a positive relationship between exposure to appearance television, appearance magazines, and appearance conversations and the internalization of appearance ideals and appearance schemas” (Clark, 2008). AND THE TRUTH IS… NO WONDER.>
So what’s wrong with this picture? If we can have longer hair, smoother legs, and fuller eyelashes, what’s the big deal?? “Advertising works because it creates insecurity about something: such as appearance (Susan Carney).” “The problem with advertising isn’t that it creates artificial needs, but it exploits our very real and human desires (Jean Kilbourne).”
But you know what the actual problem is? Just one photograph can take over 4 or 5 hours to retouch on Photoshop. Photographers often use products such as Crisco Oil to make the model’s hair appear more shiny. Almost99% of models are airbrushed for the final photograph. Isn’t always what you get So what you see… It’s Not Even Real.
Many of the advertisements we see daily do not promote healthy development What need does the product being advertised actually fulfill? Take the time to see what’s behind the hard sell And see if the advertisement is worth the effect it’s having on you.
Works Cited Clark, L., & Tiggemann, M. (2008). Sociocultural and Individual Psychological Predictors of Body Image in Young Girls: A Prospective Study. Developmental Psychology, 44(4), 1124-1134. doi:10.1037/0012-1622.214.171.1244 Clay, D., Vignoles, V. L., & Dittmar, H. (2005). Body Image and Self-Esteem Among Adolescent Girls: Testing the Influence of Sociocultural Factors. Journal of Research on Adolescence (Blackwell Publishing Limited), 15(4), 451-477. doi:10.1111/j.1532- 7795.2005.00107.x Duane, H., & Marika, T. (2003). Longer-term implications of responsiveness to thin-ideal television: support for a cumulative hypothesis of body image disturbance?. European Eating Disorders Review, 11(6), 465-477. Retrieved from EBSCOhost. Halliwell, E., Dittmar, H., & Howe, J. (2005). The Impact of Advertisements Featuring Ultra thin or Average-size Models on Women With a History of Eating Disorders. Journal of Community & Applied Social Psychology, 15(5), 406-413. doi:10.1002/casp.831 Labre, M., & Walsh-Childers, K. (2003). Friendly Advice? Beauty Messages in Web Sites of Teen Magazines. Mass Communication & Society, 6(4), 379-396. doi:10.1207/S15327825MCS0604_3 Advertising Facts." Advertising Is Interesting. Web. 19 Apr. 2011. <http://knowadvertising.blogspot.com/2007/04/advetising-facts.html>"Baudrillard, Object-Values, and Fetishism « Sisyphean High: Media Studies." Sisyphean High: Media Studies. Web. 19 Apr. 2011. <http://eure10media.wordpress.com/2010/11/07/baudrillard-01/>."Facts and Figures Relating to Advertising and Marketing." Advertising Is Good For You. Web. 19 Apr. 2011.<http://pzrservices.typepad.com/advertisingisgoodforyou/facts_and_figures_relating_to_ advertising_and_marketing/>."Eating Disorders: Body Image and Advertising - HealthyPlace." HealthyPlace.com - Trusted Mental Health Information and Support - HealthyPlace. Web. 19 Apr. 2011. <http://www.healthyplace.com/eating-disorders/main/eating-disorders-body-image-and- advertising/menu-id-58/>."Jesus Is a Brand of Jeans." New Internationalist. Web. 19 Apr. 2011. <http://www.newint.org/features/2006/09/01/culture/>.
Although we are surrounded by the advertising industry and it’s undeniable negative influences, we can still lead happy and healthy lives by focusing on the true beauty that lies within each and every one us.