Customer Discovery Path1. Decides on going to a country- needs to find a hotel Posts on facebook, or twitter Ask friends and relatives Buys a travel magazine Looks at newspaper advertisement Asks friends over there if they are willing to rent their apartment on the spot Go to a travel agency to get information Brochures From previous experiences 2. Go on the few chosen websites or OTA’s. Compare prices 3. Choose the best prices and most convenient hotel
A New Customer Discovery PathTouchpoints of Morgans New Creative Customer Path Innovative, elegant, style, Not just focusing on deeply interactive, luxurious platforms such as internet, Very interactive map to social media, friends and choose destination and hotel family but on interest. Applications for phones Ex. I like music, so will find a Pictures hotel that is related to music, Specifically chosen hotels by asking other people who based on themes such as like music, or posting on ‘green’ facebook about music etc… Through common interests: Creating communities of Culture, art, music etc… interest as a discovery path
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