Alexandra Humnicki
Customer Discovery Path1.   Decides on going to a country- needs to find a hotel         Posts on facebook, or twitter   ...
A New Customer Discovery PathTouchpoints of Morgans              New Creative Customer Path Innovative, elegant, style,  ...
Exercise 3  customer discovery path
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Exercise 3 customer discovery path

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Exercise 3 customer discovery path

  1. 1. Alexandra Humnicki
  2. 2. Customer Discovery Path1. Decides on going to a country- needs to find a hotel  Posts on facebook, or twitter  Ask friends and relatives  Buys a travel magazine  Looks at newspaper advertisement  Asks friends over there if they are willing to rent their apartment on the spot  Go to a travel agency to get information  Brochures  From previous experiences 2. Go on the few chosen websites or OTA’s. Compare prices 3. Choose the best prices and most convenient hotel
  3. 3. A New Customer Discovery PathTouchpoints of Morgans New Creative Customer Path Innovative, elegant, style,  Not just focusing on deeply interactive, luxurious platforms such as internet, Very interactive map to social media, friends and choose destination and hotel family but on interest. Applications for phones  Ex. I like music, so will find a Pictures hotel that is related to music, Specifically chosen hotels by asking other people who based on themes such as like music, or posting on ‘green’ facebook about music etc… Through common interests: Creating communities of Culture, art, music etc… interest as a discovery path
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