Exercise 3 Customer Discovery path

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Answering question 3 of the final exam related to the customer discovery path.

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Exercise 3 Customer Discovery path

  1. 1. Alexandra Humnicki
  2. 2. Customer Discovery Path1. Decides on going to a country- needs to find a hotel  Posts on facebook, or twitter  Ask friends and relatives  Buys a travel magazine  Looks at newspaper advertisement  Asks friends over there if they are willing to rent their apartment on the spot  Go to a travel agency to get information  Brochures  From previous experiences 2. Go on the few chosen websites or OTA’s. Compare prices 3. Choose the best prices and most convenient hotel
  3. 3. A New Customer Discovery PathTouchpoints of Morgans New Creative Customer Path Innovative, elegant, style, dee  Not just focusing on ply interactive, luxurious platforms such as internet, social media, friends Very interactive map to and family but on interest. choose destination and hotel  Ex. I like music, so will find a hotel that is related to Specifically chosen hotels music, by asking other people based on themes such as who like music, or posting on ‘green’ facebook about music etc… Creating communities of Culture, art, music etc… interest as a discovery path

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