Customer Discovery Path1. Decides on going to a country- needs to find a hotel Posts on facebook, or twitter Ask friends and relatives Buys a travel magazine Looks at newspaper advertisement Asks friends over there if they are willing to rent their apartment on the spot Go to a travel agency to get information Brochures From previous experiences 2. Go on the few chosen websites or OTA’s. Compare prices 3. Choose the best prices and most convenient hotel
A New Customer Discovery PathTouchpoints of Morgans New Creative Customer Path Innovative, elegant, style, dee Not just focusing on ply interactive, luxurious platforms such as internet, social media, friends Very interactive map to and family but on interest. choose destination and hotel Ex. I like music, so will find a hotel that is related to Specifically chosen hotels music, by asking other people based on themes such as who like music, or posting on ‘green’ facebook about music etc… Creating communities of Culture, art, music etc… interest as a discovery path
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