oduct & Brand Management           Of    Venky’s Chickenesented by – Nilesh Ahuja(62)
VH Group                                           established in 1971• Venky’s India Limited is a part of VH  Group, reco...
Venky’s (India) Ltd.                                             established in 1976• A diversified company operating in d...
Products Packaging                             & Category• Venky’s (India) Limited sells its processed and further  proces...
Products Packaging                               & Category                                           Chicken Salami Slice...
Products Packaging                      & CategoryChicken Sausages       Chicken Smoked SausageVienna Sausages         Chi...
Products Packaging                          & Category CHICKEN LOLLIPOP                MURG MASALA                CHICKEN ...
Products Packaging                  CHICKEN MEAT BALLS Category                                  &CHICKEN NUGGETS   CHICKE...
Products Packaging                                  & CategoryFRESH CHILLED CHICKEN  Pre-cut Chicken                     C...
Place STRONGNATIONALPRESENCE
PlacePRESENCE ACROSS GLOBE
Promotion Brand Venkys in Airtel CLT20Blackburn Rovers.
Competitiors      GodrejV/         &S     Real Good
Brand Identity                    Brand Identity includes brand names, logos,                    positioning, brand associ...
Brand ImageHealthy, Tasty, hygiene qualityBrand Positioninghygienic ready to eat Chicken       PLC     Growth      Stage
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Venkys chicken

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project on 3rd sem mba venkys chicken subject total brand management

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Venkys chicken

  1. 1. oduct & Brand Management Of Venky’s Chickenesented by – Nilesh Ahuja(62)
  2. 2. VH Group established in 1971• Venky’s India Limited is a part of VH Group, recognized as the pioneer of Poultry Industry in India• Manufactures processed chicken products, animal health products, solvent oil extraction, pellet feeds, SPF eggs apart from Nutritional health products for humans & pet food• Today the group is popularly known the world over as “Venky’s”. With a unique combination of expertise and experience and supported by strategic collaborations• Today the group is the largest fully integrated poultry group in Asia
  3. 3. Venky’s (India) Ltd. established in 1976• A diversified company operating in distinct high growth segments: – Poultry, Poultry Feed and Animal, Health Products, Oilseeds.• The company has steadily grown to over 30 units spread across India• The Forbes business magazine of USA ranked Venky’s (India) Limited as 67th among the 100 best global small companies in the year 1999-2000.
  4. 4. Products Packaging & Category• Venky’s (India) Limited sells its processed and further processed chicken under the Venky’s brand name.• Venky’s is the first national brand in the processed chicken segment and down the years, has become synonymous with nutrition, quality, and high standards in hygiene. It is a preferred supplier to the Indian outlets of McDonalds, KFC, Pizza Hut, and Domino’s.• The product range, catered to retail as well as institutional markets, includes Fresh Chilled Chicken, Frozen Chicken & several Economy products.
  5. 5. Products Packaging & Category Chicken Salami Slice Chicken Franks Chicken Pepper Salami & Yellow Pepper (Red Chicken Salami Chicken Salami Chicken Salami SliceSlices (Black Olives) Slices (Green Peppercorn)
  6. 6. Products Packaging & CategoryChicken Sausages Chicken Smoked SausageVienna Sausages Chicken Salami Roll
  7. 7. Products Packaging & Category CHICKEN LOLLIPOP MURG MASALA CHICKEN KHEEMACHICKEN SHEEK KABAB BUTTER CHICKEN
  8. 8. Products Packaging CHICKEN MEAT BALLS Category &CHICKEN NUGGETS CHICKEN POPCORN CHICKEN FINGERSCHICKEN CUTLETS CHICKEN BURGER PATTY CHICKEN SAMOSA
  9. 9. Products Packaging & CategoryFRESH CHILLED CHICKEN Pre-cut Chicken Chicken Legs Boneless Chicken Pre-cut Chicken Chicken Breasts Boneless Chicken CHICKEN PICKLE
  10. 10. Place STRONGNATIONALPRESENCE
  11. 11. PlacePRESENCE ACROSS GLOBE
  12. 12. Promotion Brand Venkys in Airtel CLT20Blackburn Rovers.
  13. 13. Competitiors GodrejV/ &S Real Good
  14. 14. Brand Identity Brand Identity includes brand names, logos, positioning, brand associations, and brand personality, brand toons etc.• The Blue and Gold colours made it distinct from its competitors and added a sophisticated and international feel. Appearance of a signature added a personal touch to the brand. The seal symbolized technology and the premium nature of the Brand.• New identity captures the new brand essence and presents the company as an expert, empathetic, young and energetic brand
  15. 15. Brand ImageHealthy, Tasty, hygiene qualityBrand Positioninghygienic ready to eat Chicken PLC Growth Stage
  16. 16. Thank You

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