oduct & Brand Management Of Venky’s Chickenesented by – Nilesh Ahuja(62)
VH Group established in 1971• Venky’s India Limited is a part of VH Group, recognized as the pioneer of Poultry Industry in India• Manufactures processed chicken products, animal health products, solvent oil extraction, pellet feeds, SPF eggs apart from Nutritional health products for humans & pet food• Today the group is popularly known the world over as “Venky’s”. With a unique combination of expertise and experience and supported by strategic collaborations• Today the group is the largest fully integrated poultry group in Asia
Venky’s (India) Ltd. established in 1976• A diversified company operating in distinct high growth segments: – Poultry, Poultry Feed and Animal, Health Products, Oilseeds.• The company has steadily grown to over 30 units spread across India• The Forbes business magazine of USA ranked Venky’s (India) Limited as 67th among the 100 best global small companies in the year 1999-2000.
Products Packaging & Category• Venky’s (India) Limited sells its processed and further processed chicken under the Venky’s brand name.• Venky’s is the first national brand in the processed chicken segment and down the years, has become synonymous with nutrition, quality, and high standards in hygiene. It is a preferred supplier to the Indian outlets of McDonalds, KFC, Pizza Hut, and Domino’s.• The product range, catered to retail as well as institutional markets, includes Fresh Chilled Chicken, Frozen Chicken & several Economy products.
Brand Identity Brand Identity includes brand names, logos, positioning, brand associations, and brand personality, brand toons etc.• The Blue and Gold colours made it distinct from its competitors and added a sophisticated and international feel. Appearance of a signature added a personal touch to the brand. The seal symbolized technology and the premium nature of the Brand.• New identity captures the new brand essence and presents the company as an expert, empathetic, young and energetic brand