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TRAVELS AND TOURISM
Travel :- The “nonroutine” movement of people back and  forth  between. their residences and one or more destinations, inc...
Introduction <ul><li>LARGEST FOREIGN EXCHANGE EARNER   </li></ul><ul><li>WIDE INDUSTRY </li></ul><ul><li>CREATES EMPLOYMEN...
Types of tourism   <ul><li>Religious tourism </li></ul><ul><li>Eco tourism </li></ul><ul><li>Medical tourism </li></ul><ul...
Impact of tourism Industry  on indian environment <ul><li>Tourism is an invisible trade that stimulates many economic bene...
FACTORS DEVELOPING  TOURISM <ul><li>Natural factors </li></ul><ul><li>Socio economic factors </li></ul><ul><li>Political f...
CHARACTERISTICS OF TRAVELS AND TOURISM INDUSTRY <ul><li>Intangibility </li></ul><ul><li>Perishability </li></ul><ul><li>In...
SERVICE ENCOUNTER
SERVICE FAILURE
SERVICE FAILURE SERVICE RECOVERY
MAJOR PLAYERS IN  THE INDUSTRY <ul><li>K UONI </li></ul><ul><li>KESARI </li></ul><ul><li>THOMAS COOK </li></ul><ul><li>RAJ...
Marketing mix on travels  and tourism industry  <ul><ul><ul><li>RODUCT:- </li></ul></ul></ul><ul><ul><li>Core product </li...
<ul><ul><li>Augmented product </li></ul></ul><ul><ul><li>  Distinguish itself from others  </li></ul></ul><ul><ul><li>EXAM...
COMPARISON BETWEEN COX &  KINGS AND RAJ TRAVEL product
Marketing mix on travels  and tourism industry  <ul><li>PRICE:- </li></ul><ul><ul><li>  PRICE ACCORDING TO QUALITY OF SERV...
COMPARISON BETWEEN COX &  KINGS AND RAJ TRAVEL PRICE
Marketing mix on travels  and tourism industry  <ul><li>PROMOTION </li></ul><ul><ul><li>  PRICE ACCORDING TO QUALITY OF SE...
COMPARISON BETWEEN COX &  KINGS AND RAJ TRAVEL PROMOTION
Marketing mix on travels  and tourism industry  <ul><li>PLACE </li></ul>
COMPARISON BETWEEN COX &  KINGS AND RAJ TRAVEL PLACE
Marketing mix on travels  and tourism industry  <ul><li>PEOPLE </li></ul>
COMPARISON BETWEEN COX &  KINGS AND RAJ TRAVEL PEOPLE
Marketing mix on travels  and tourism industry  <ul><li>PROCESS </li></ul>
COMPARISON BETWEEN COX &  KINGS AND RAJ TRAVEL PROCESS
Marketing mix on travels  and tourism industry  <ul><li>PHYSICAL EVIDENCE </li></ul>
COMPARISON BETWEEN COX &  KINGS AND RAJ TRAVEL PHYSICAL EVIDENCE
CONCLUSION
THANKYOU
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Tnt ppt d

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service sectors analysis on travels and tourism industry in dept analysis of main competitiors

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Transcript of "Tnt ppt d"

  1. 1. TRAVELS AND TOURISM
  2. 2. Travel :- The “nonroutine” movement of people back and forth between. their residences and one or more destinations, including business related trips. Definition Tourism :- Associates with leisure forms of travel, including Primarily Pleasure trips and visits to friends and relatives
  3. 3. Introduction <ul><li>LARGEST FOREIGN EXCHANGE EARNER </li></ul><ul><li>WIDE INDUSTRY </li></ul><ul><li>CREATES EMPLOYMENT </li></ul><ul><li>EXPORT HOUSE STATUS </li></ul>
  4. 4. Types of tourism <ul><li>Religious tourism </li></ul><ul><li>Eco tourism </li></ul><ul><li>Medical tourism </li></ul><ul><li>Domestic tourism </li></ul>
  5. 5. Impact of tourism Industry on indian environment <ul><li>Tourism is an invisible trade that stimulates many economic benefits </li></ul><ul><li>Generates employment opportunities </li></ul><ul><li>Low level of investment </li></ul><ul><li>Declaring certain areas as most tourist attractions </li></ul><ul><li>Better infrastructure facilities generated </li></ul>
  6. 6. FACTORS DEVELOPING TOURISM <ul><li>Natural factors </li></ul><ul><li>Socio economic factors </li></ul><ul><li>Political factors </li></ul>
  7. 7. CHARACTERISTICS OF TRAVELS AND TOURISM INDUSTRY <ul><li>Intangibility </li></ul><ul><li>Perishability </li></ul><ul><li>Inseparability </li></ul><ul><li>Heterogeneity </li></ul><ul><li>Ownership </li></ul><ul><li>Simultaneity </li></ul><ul><li>QUALITY MEASUREMENT </li></ul><ul><li>Nature of demand </li></ul>
  8. 8. SERVICE ENCOUNTER
  9. 9. SERVICE FAILURE
  10. 10. SERVICE FAILURE SERVICE RECOVERY
  11. 11. MAJOR PLAYERS IN THE INDUSTRY <ul><li>K UONI </li></ul><ul><li>KESARI </li></ul><ul><li>THOMAS COOK </li></ul><ul><li>RAJ TRAVELS & TOURS </li></ul><ul><li>COX AND KINGS </li></ul>
  12. 12. Marketing mix on travels and tourism industry <ul><ul><ul><li>RODUCT:- </li></ul></ul></ul><ul><ul><li>Core product </li></ul></ul><ul><ul><li>Destination </li></ul></ul><ul><ul><li>basic product </li></ul></ul><ul><ul><li>Ticket booking, transport, sight seeing, hotel booking . </li></ul></ul><ul><ul><li>Expected product </li></ul></ul><ul><ul><li>- Customer expects the organization to offer </li></ul></ul><ul><ul><li> - Examples </li></ul></ul><ul><ul><li>-seat availability on needed time , </li></ul></ul><ul><ul><li>- Accurate information, </li></ul></ul><ul><ul><li>- Quick check in for the senior manger of the company , </li></ul></ul><ul><ul><li>- Authentic information, information about various packages, </li></ul></ul><ul><ul><li> different routes leading to a particular destination . </li></ul></ul>
  13. 13. <ul><ul><li>Augmented product </li></ul></ul><ul><ul><li> Distinguish itself from others </li></ul></ul><ul><ul><li>EXAMPLES OF AUGMENTED PRODUCTS ARE </li></ul></ul><ul><ul><li> - Flat beds in business class, </li></ul></ul><ul><ul><li> - Wi-fi connection in hotels, </li></ul></ul><ul><ul><li> - Customized meals on board, </li></ul></ul><ul><ul><li> - Hotels providing laptops on request, </li></ul></ul><ul><ul><li> - Internet access as complimentary for the </li></ul></ul><ul><ul><li> corporate packages. Potential product </li></ul></ul><ul><ul><li>-Totally customized tour packages, A grade service at every stage. </li></ul></ul><ul><ul><li>Example: </li></ul></ul><ul><ul><li>- underwater tourism, </li></ul></ul><ul><ul><li>- hovercraft for traveling </li></ul></ul>
  14. 14. COMPARISON BETWEEN COX & KINGS AND RAJ TRAVEL product
  15. 15. Marketing mix on travels and tourism industry <ul><li>PRICE:- </li></ul><ul><ul><li> PRICE ACCORDING TO QUALITY OF SERVICE </li></ul></ul><ul><ul><li> INTERNAL FACTORS </li></ul></ul><ul><ul><li> DISCOUNTS </li></ul></ul>
  16. 16. COMPARISON BETWEEN COX & KINGS AND RAJ TRAVEL PRICE
  17. 17. Marketing mix on travels and tourism industry <ul><li>PROMOTION </li></ul><ul><ul><li> PRICE ACCORDING TO QUALITY OF SERVICE </li></ul></ul><ul><ul><li> INTERNAL FACTORS </li></ul></ul><ul><ul><li> DISCOUNTS </li></ul></ul>
  18. 18. COMPARISON BETWEEN COX & KINGS AND RAJ TRAVEL PROMOTION
  19. 19. Marketing mix on travels and tourism industry <ul><li>PLACE </li></ul>
  20. 20. COMPARISON BETWEEN COX & KINGS AND RAJ TRAVEL PLACE
  21. 21. Marketing mix on travels and tourism industry <ul><li>PEOPLE </li></ul>
  22. 22. COMPARISON BETWEEN COX & KINGS AND RAJ TRAVEL PEOPLE
  23. 23. Marketing mix on travels and tourism industry <ul><li>PROCESS </li></ul>
  24. 24. COMPARISON BETWEEN COX & KINGS AND RAJ TRAVEL PROCESS
  25. 25. Marketing mix on travels and tourism industry <ul><li>PHYSICAL EVIDENCE </li></ul>
  26. 26. COMPARISON BETWEEN COX & KINGS AND RAJ TRAVEL PHYSICAL EVIDENCE
  27. 27. CONCLUSION
  28. 28. THANKYOU
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