Our Mission  “ Our mission is to support our clients to reach their business targets. We assimilate their business strateg...
Who We Are <ul><li>Established in September 2007 by  Ahter Kutadgu </li></ul><ul><li>Member of  Worldcom  Public Relations...
Managing Partner <ul><li>Graduated from Istanbul University Law Faculty after Saint Joseph French High School (1987) </li>...
Worldcom <ul><li>Worldcom Public Relations Group  is the world's leading network of independently owned public relations c...
Our Approach & Key Characteristics  <ul><li>Our Approach </li></ul><ul><ul><li>Your reputation is our reputation </li></ul...
How we work <ul><li>Accountability </li></ul><ul><ul><li>Each client’s work is overseen by a member of our management   te...
Strateg ic  Process Business Objectives & Strategy Competitive Analysis & Reputation Survey SWOT Analysis Communication Ob...
How we measure our performance <ul><li>Stakeholder Assessment through pre/post Reputation Surveys </li></ul><ul><ul><li>Ye...
Reputation Management Pillars REPUTAT I ON MANAGEMENT  Corporate performance Leadership Social  Contribution <ul><li>Innov...
Expertise Areas Corporate Communications Media Relations Management Risk &  Crisis Communications Marketing Communications...
Corporate Communication  -  Scope  <ul><li>Formulation and management of  corporate communication strategy </li></ul><ul><...
Corporate Communication  – Kutadgu Team  Experience 1 Credentials <ul><li>Corporate communication strategies  of Unilever ...
Corporate Communication -  Kutadgu Team  Experience  2 Credentials <ul><li>Issue management for  GMO’s, unfair competition...
Expertise Areas Corporate Communications Media Relations Management Risk &  Crisis Communications Marketing Communications...
Media Relations Management  - Scope <ul><li>Formulation of media relations strategy </li></ul><ul><li>Establishment of rea...
Media Relations Management -  Kutadgu Tea m  Experience <ul><li>Strategy formulation and management of media relations for...
Expertise Areas Corporate Communications Media Relations Management Risk &  Crisis Communications Marketing Communications...
<ul><li>Regulatory monitoring </li></ul><ul><li>Lobbying towards regulatory development </li></ul><ul><li>Relationship and...
<ul><li>Representation of Nestle Turkey in YASED (International Investors Association) board and in TOBB (Turkish Union of...
Expertise Areas Corporate Communications Media Relations Management Risk &  Crisis Communications Marketing Communications...
Risk &  Crisis Communication - Scope <ul><li>Crisis Planning & Drills  </li></ul><ul><li>Reputation M ana g e m en t & Cri...
Risk &  Crisis Communication -  Kutadgu Team  Experience  <ul><li>Crisis communication management in the disposal of dairy...
Expertise Areas Corporate Communications Media Relations Management Risk &  Crisis Communications Marketing Communications...
Marketing Communication - Scope <ul><li>Brand Positioning </li></ul><ul><li>Strategic marketing communication planning </l...
<ul><ul><li>Türk Telekom “innovation” campaign  (Family Card, TTSMS) </li></ul></ul><ul><ul><li>Türk Telekom “internet for...
Expertise Areas Corporate Communications Media Relations Management Risk &  Crisis Communications Marketing Communications...
Change / Internal Communication - Scope <ul><li>Strategic management of information flows to ensure the optimal level of e...
Change / Internal Communication –  Kutadgu Team  Experience <ul><li>Unilever Turkey (new global strategy “Path to Growth” ...
Change / Internal   Communications Expertise Areas Corporate Communications Media Relations Management Risk &  Crisis Comm...
<ul><li>Planing and execution of </li></ul><ul><li>Media events </li></ul><ul><li>Meetings, Seminars & Conferences </li></...
Event Management – Kutadgu Team Experience <ul><ul><li>Volkswagen “VOLT” Turkey Road Show </li></ul></ul><ul><ul><li>GSM P...
Current Clients  (I) <ul><li>Since March 2008 </li></ul><ul><ul><li>Corporate Communication s </li></ul></ul><ul><ul><li>M...
<ul><li>Since August 2010 </li></ul><ul><ul><li>Corporate Communications </li></ul></ul><ul><ul><li>Marketing Communicatio...
Key Credentials <ul><li>Telecommunication, FMCG, food&agriculture, retail, energy, pharmaceutical, technology and automoti...
<ul><li>Fahrettin Kerim Gökay Cad. No:18 Dedem Apt. </li></ul><ul><li>D:6 34722  </li></ul><ul><li>Ziverbey , Kadıköy / İs...
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Kutadgu Corporate Profile

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Kutadgu Corporate Profile

  1. 2. Our Mission “ Our mission is to support our clients to reach their business targets. We assimilate their business strategies and serve them to reach their business targets through our communication expertise.”
  2. 3. Who We Are <ul><li>Established in September 2007 by Ahter Kutadgu </li></ul><ul><li>Member of Worldcom Public Relations Group </li></ul><ul><li>Our expertise areas: </li></ul><ul><ul><li>Corporate Communications </li></ul></ul><ul><ul><li>Media Relations </li></ul></ul><ul><ul><li>Change / Internal communications </li></ul></ul><ul><ul><li>Public/Government Affairs </li></ul></ul><ul><ul><li>Marketing Communications </li></ul></ul><ul><ul><li>Crisis Communications </li></ul></ul><ul><ul><li>Leadership communications </li></ul></ul><ul><ul><li>Event Management </li></ul></ul><ul><ul><li>Sustainability / Corporate Social Responsibility program / project design, management and communication </li></ul></ul>
  3. 4. Managing Partner <ul><li>Graduated from Istanbul University Law Faculty after Saint Joseph French High School (1987) </li></ul><ul><li>Worked for Ditaş-Deniz İşletmeciliği ve Tankerciliği A.Ş. as legal advisor (1990-1991) </li></ul><ul><li>For Mobil Oil Türk A.Ş as legal and regulatory affairs manager (1991-1995) </li></ul><ul><li>For Unilever Turkey as General Counsel (1995-1999) and then as Board Member and Corporate Affairs Director (1999-2002) </li></ul><ul><li>For Nestle Turkey as Board Member and Corporate Affairs Director (2002-2005); </li></ul><ul><li>For Sabancı Holding as group corporate communication director (2005-2006); </li></ul><ul><li>For Türk Telekom as VP corporate affairs (2006-2007); </li></ul><ul><li>Managing Partner in Kutadgu Consulting (Sept.2007 - ) </li></ul><ul><li>Between 2003-2007 he acted as YASED (International Investors Association) board member and as TOBB (Turkish Union of Chambers and Trade Bourses) FDI Council VP; between 2003-2004 as ŞEMAD and ECR Turkey board member. </li></ul>Ahter Kutadgu
  4. 5. Worldcom <ul><li>Worldcom Public Relations Group is the world's leading network of independently owned public relations counseling firms with 1 10 offices in 40 countries on 5 continents . ( http://www.worldcomgroup.com/ ) </li></ul><ul><ul><li>Worldcom provides global expertize with local know-how and business culture </li></ul></ul><ul><li>Kutadgu Danışmanlık is the only partner of Worldcom in Turkey . </li></ul><ul><li>As a partner in Worldcom Public Relations Group, Kutadgu is active in the Word of Mouth Marketing Association. Learn more about WOMMA at http://WOMMA.org . </li></ul>
  5. 6. Our Approach & Key Characteristics <ul><li>Our Approach </li></ul><ul><ul><li>Your reputation is our reputation </li></ul></ul><ul><ul><li>Communication ultimately serves to reach business objectives </li></ul></ul><ul><ul><li>Sustainable relationships/engagements are key for success </li></ul></ul><ul><li>Our Key Characteristics </li></ul><ul><ul><li>Business value driven </li></ul></ul><ul><ul><li>Proactive </li></ul></ul><ul><ul><li>Always accessible </li></ul></ul><ul><ul><li>Deadline obsessive </li></ul></ul><ul><ul><li>Fast </li></ul></ul><ul><ul><li>Open and frank </li></ul></ul>
  6. 7. How we work <ul><li>Accountability </li></ul><ul><ul><li>Each client’s work is overseen by a member of our management team </li></ul></ul><ul><ul><li>Client teams are built around each client’s unique needs </li></ul></ul><ul><ul><li>In corporate communication, leadership communication and crisis communication , Ahter Kutadgu is personally in charge of the agency performance vis-a-vis our clients </li></ul></ul><ul><li>Operational </li></ul><ul><ul><li>Bi-weekly review meetings at senior level </li></ul></ul><ul><ul><li>Daily media coverage reports </li></ul></ul><ul><ul><li>Monthly media coverage reports with agency assessments </li></ul></ul><ul><ul><li>Quarterly performance assessments </li></ul></ul>
  7. 8. Strateg ic Process Business Objectives & Strategy Competitive Analysis & Reputation Survey SWOT Analysis Communication Objectives Positioning & Key Messages Stakeholders & Target Groups Analysis Specific Messages to Stakeholders & Target Groups Communication Tools/Channels Analysis Strategy Action Plan
  8. 9. How we measure our performance <ul><li>Stakeholder Assessment through pre/post Reputation Surveys </li></ul><ul><ul><li>Yearly assessments </li></ul></ul><ul><ul><li>Quarterly corporate communications effectiveness assessments </li></ul></ul><ul><li>Media Coverage </li></ul><ul><ul><li>Targeted message delivery </li></ul></ul><ul><ul><li>Reach to right audience </li></ul></ul><ul><li>Syndicated surveys e.g . most reputable , admired companies, best companies to work for, accountability ratings </li></ul><ul><li>Stakeholders attitude/behavioral change , engagement </li></ul><ul><li>Targeted 3rd party endorsements </li></ul><ul><li>Alternative/social media reach and feedback </li></ul><ul><li>Program participation and feedback </li></ul><ul><li>Event attendees and feedback </li></ul><ul><li>Ambassador recruitment </li></ul>
  9. 10. Reputation Management Pillars REPUTAT I ON MANAGEMENT Corporate performance Leadership Social Contribution <ul><li>Innovation and product portfolio </li></ul><ul><li>Product and service quality </li></ul><ul><li>Profitability, revenue and growth </li></ul><ul><li>Investments </li></ul><ul><li>Countries where it is active and customer portfolio </li></ul><ul><li>Professional senior management </li></ul><ul><li>Corporate mission, vision and values </li></ul><ul><li>Sustainability approach/leadership/reporting </li></ul><ul><li>Management quality </li></ul><ul><li>Human resources policy </li></ul><ul><li>Sectoral leadership and influence </li></ul><ul><li>Innovation and entrepreneurship </li></ul><ul><li>Corporate social responsibility & sustainability policy, projects and performance </li></ul><ul><li>Contributions to the social /economic life and environment </li></ul><ul><li>Added-value for life with the services and the products </li></ul><ul><li>Sensitivity to employees, suppliers, customers and other stakeholders </li></ul><ul><li>Social and environmental performance in business activities </li></ul>Corporate structure <ul><li>History and corporate development </li></ul><ul><li>Shareholding structure </li></ul><ul><li>Employment standards </li></ul><ul><li>Corporate governance </li></ul><ul><li>Corporate Culture </li></ul><ul><li>Employee satisfaction </li></ul><ul><li>Open communication and transparency </li></ul>
  10. 11. Expertise Areas Corporate Communications Media Relations Management Risk & Crisis Communications Marketing Communications Change / Internal Communications Public Affairs Event Management
  11. 12. Corporate Communication - Scope <ul><li>Formulation and management of corporate communication strategy </li></ul><ul><li>Sponsorship management </li></ul><ul><li>Sustainability/Corporate social responsibility management and communication </li></ul><ul><li>Leadership communication </li></ul><ul><li>Issue/Agenda management </li></ul><ul><li>Stakeholder management (media, NGO’s, academia, governmental authorities) </li></ul><ul><li>M&A communication </li></ul>
  12. 13. Corporate Communication – Kutadgu Team Experience 1 Credentials <ul><li>Corporate communication strategies of Unilever Turkey, Nestlé Turkey, Sabanci Holding, Turk Telekom, Kraft Foods Turkey, Sony Ericsson Turkey, Boehringer Ingelheim, Actavis, Karsan Automotive, TEB-BNP Paribas, Limak Holding , YASED-International Investors Association, Unit Group, Erdem&Erdem , OMV, Koç Bilgi Gr oup , Kimberly-Clark,Borasco (OMV Gas&Power Turkey) and Tchibo Turke y, Jival, Simfer </li></ul><ul><li>“ Picasso in Istanbul” exhibition sponsorship for Sabancı Holdin g </li></ul><ul><li>CSR Projects : </li></ul><ul><ul><li>“ Topkapı Palace CIF Cleaning”, “Living Lakes Turkey (Uluabat)” and “Klazomenai, reveal of the first olive oil workshop : U nilever Turkey </li></ul></ul><ul><ul><li>Nutrition I Can (Beslenebilirim) : Nestlé Turkey </li></ul></ul><ul><ul><li>Sabancı foundation VAKSA projects : Sabancı Holding </li></ul></ul><ul><ul><li>Computer Literacy Program : Turk Telekom; </li></ul></ul><ul><ul><li>CSO (Presidential Symphonic Orchestra) sponsorship and microcredit for small entrepreneurs in South East Anatolia : Limak </li></ul></ul><ul><ul><li>Green Info Platform project : Koç Bilgi; </li></ul></ul><ul><ul><li>S takeholder management program : Borasco (OMV Gas&Power Turkey) </li></ul></ul>
  13. 14. Corporate Communication - Kutadgu Team Experience 2 Credentials <ul><li>Issue management for GMO’s, unfair competition in food industry, E Codes in food, Tariff rebalancing in telecommunication and margarine consumption </li></ul><ul><li>Leadership communication management for, Hasan Yılmaz and Jacques Ferrirer (Unilever), Martial Rolland (Nestlé) , Güler Sabancı (Sabancı), Paul Doany (Türk Telekom), Şaban Erdikler (YASED), Roger Bolander (Sony Ericsson), Ünal Aysal (Unit Group), Nihat Özdemir-Ebru Özdemir (Limak), Prof.Dr.Ercüment Erdem (Erdem&Erdem), Mehmet Nalbantoğlu (Koç Bilgi Grubu) , Gülen Bengi (Kimberly-Clark), Korkut Öztürkmen (Borasco- OMV Gas&Power Turkey ) and Şenay Küçük Tanşu (Tchibo Turkey) </li></ul><ul><li>M&A communication for acquisition of Bestfoods (Knorr) and Diversey by Unilever; disposal of dairy business by Nestle ; acquisition of Fako Pharma by Actavis; acquisition of Akenerji 50 % shares by CEZ; acquisition of TEB Insurance by Zurich </li></ul>
  14. 15. Expertise Areas Corporate Communications Media Relations Management Risk & Crisis Communications Marketing Communications Change / Internal Communications Public Affairs Event Management
  15. 16. Media Relations Management - Scope <ul><li>Formulation of media relations strategy </li></ul><ul><li>Establishment of realistic and sustainable relationship with due consideration to internal dynamics of the media </li></ul><ul><li>Setting media agenda </li></ul><ul><li>Messaging and conveyance to the right media </li></ul><ul><li>Special reports / dossiers </li></ul><ul><li>Effective use of traditional and digital media and interactive channels (social media / networks / on-line videos) </li></ul><ul><li>Qualitative / quantitative media coverage analysis and reporting </li></ul>
  16. 17. Media Relations Management - Kutadgu Tea m Experience <ul><li>Strategy formulation and management of media relations for: </li></ul><ul><ul><li>Unilever Turkey </li></ul></ul><ul><ul><li>Nestlé Turkey </li></ul></ul><ul><ul><li>Sabancı Holding </li></ul></ul><ul><ul><li>Turk Telekom </li></ul></ul><ul><ul><li>Limak Holding </li></ul></ul><ul><ul><li>Unit Group </li></ul></ul><ul><ul><li>OMV </li></ul></ul><ul><ul><li>Nabucco International GmbH </li></ul></ul><ul><ul><li>Erdem&Erdem </li></ul></ul><ul><ul><li>Koç Bilgi Grubu </li></ul></ul><ul><ul><li>Kimberly-Clark </li></ul></ul><ul><ul><li>Borasco (OMV Gas&Power Turkey) </li></ul></ul><ul><ul><li>Tchibo Turkey </li></ul></ul><ul><ul><li>YASED-International Investors Association </li></ul></ul><ul><ul><li>Jival </li></ul></ul><ul><ul><li>Simfer </li></ul></ul><ul><ul><li>Sony Ericsson Turkey </li></ul></ul><ul><ul><li>Sabancı Foundation </li></ul></ul><ul><ul><li>Zurich In surance </li></ul></ul><ul><ul><li>Kraft Foods Turkey </li></ul></ul><ul><ul><li>TEB-BNP Paribas </li></ul></ul><ul><ul><li>Actavis </li></ul></ul>
  17. 18. Expertise Areas Corporate Communications Media Relations Management Risk & Crisis Communications Marketing Communications Change / Internal Communications Public Affairs Event Management
  18. 19. <ul><li>Regulatory monitoring </li></ul><ul><li>Lobbying towards regulatory development </li></ul><ul><li>Relationship and communication management with governmental authorities </li></ul><ul><li>Government agenda monitoring </li></ul><ul><li>Network management of NGO and academia </li></ul>Public Affairs - Scope
  19. 20. <ul><li>Representation of Nestle Turkey in YASED (International Investors Association) board and in TOBB (Turkish Union of Chambers and Trade Bourses) FDI Council </li></ul><ul><li>Lobbying for competitive pricing in the monopolistic Turkish tea market (Unilever-Lipton) </li></ul><ul><li>Operational licenses procurement for Unilever Turkey and Nestle Turkey </li></ul><ul><li>Management of government relations for Unilever Turkey and Nestle Turkey </li></ul><ul><li>Membership in ERT (European Round Table of Industries) Turkey organization representing Unilever and Nestle </li></ul><ul><li>Lobbying for the introduction of the WHO Code of Marketing of Breast-milk Substitutes” into the Turkish legislation (Nestle) </li></ul><ul><li>Local stakeholder engagement plan for Akkök Group in Yalova and for Borasco (OMV Gas&Power Turkey) in Samsun </li></ul>Public Affairs - Kutadgu Team Experience
  20. 21. Expertise Areas Corporate Communications Media Relations Management Risk & Crisis Communications Marketing Communications Change / Internal Communications Public Affairs Event Management
  21. 22. Risk & Crisis Communication - Scope <ul><li>Crisis Planning & Drills </li></ul><ul><li>Reputation M ana g e m en t & Crisis Communications in incidents such as: </li></ul><ul><ul><li>Product Recalls/Liability </li></ul></ul><ul><ul><li>Industrial Accidents </li></ul></ul><ul><ul><li>Fires, Explosions </li></ul></ul><ul><ul><li>Chemical Spills </li></ul></ul><ul><ul><li>Misconduct, Negligence </li></ul></ul><ul><ul><li>Litigation Communications </li></ul></ul><ul><ul><li>Food Contamination/Illness </li></ul></ul><ul><ul><li>Identity/Security Breach </li></ul></ul><ul><ul><li>Strike </li></ul></ul><ul><ul><li>Business disposal/downsizing </li></ul></ul><ul><ul><li>Company/product boycott </li></ul></ul>Services
  22. 23. Risk & Crisis Communication - Kutadgu Team Experience <ul><li>Crisis communication management in the disposal of dairy business by Nestle Turkey; </li></ul><ul><li>Crisis communication plans and drills for </li></ul><ul><ul><li>Unilever Turkey </li></ul></ul><ul><ul><li>Nestlé Turkey </li></ul></ul><ul><ul><li>Sabancı Holding </li></ul></ul><ul><li>Boycott against foreign companies' products (Unilever and Nestle) </li></ul><ul><li>Consumer reactions against GMO (Genetically Modified Organisms) and E Codes in Unilever and Nestle </li></ul><ul><li>Health concerns for margarines (Unilever) </li></ul><ul><li>Sectoral, NGO and media reactions against Türk Telekom price increase </li></ul><ul><li>Environmental protests against Aksa in Yalova </li></ul><ul><ul><li>Türk Telekom </li></ul></ul><ul><ul><li>Limak Holding </li></ul></ul><ul><ul><li>Kimberly-Clark </li></ul></ul><ul><ul><li>Actavis Turkey </li></ul></ul><ul><ul><li>ICF Airports </li></ul></ul><ul><ul><li>Akkök Group </li></ul></ul>
  23. 24. Expertise Areas Corporate Communications Media Relations Management Risk & Crisis Communications Marketing Communications Change / Internal Communications Public Affairs Event Management
  24. 25. Marketing Communication - Scope <ul><li>Brand Positioning </li></ul><ul><li>Strategic marketing communication planning </li></ul><ul><li>Special costumer groups communication and execution </li></ul><ul><li>Product launch communication planning and execution </li></ul><ul><li>Social media engagement </li></ul>
  25. 26. <ul><ul><li>Türk Telekom “innovation” campaign (Family Card, TTSMS) </li></ul></ul><ul><ul><li>Türk Telekom “internet for every house” campaign </li></ul></ul><ul><ul><li>Türk Telekom “New Tariffs Cem Yılmaz” campaign </li></ul></ul><ul><ul><li>“ Sales oriented direct marketing activities” Colgate, Vestel, Paro , Monarch Court </li></ul></ul><ul><ul><li>“ Merchandising activites” Palmolive </li></ul></ul><ul><ul><li>“ Launch planning and execution” Mitsubishi Colt, TEB Bonus İzmirim Card, Sony Ericsson, Koç.net ADSL2+ </li></ul></ul><ul><ul><li>Guinness record attempt for Patos Critos (Kraft) </li></ul></ul><ul><ul><li>Mystery shopper activities for Pharmaton, Tomapyrin and Antistax (Boehringer Ingelheim) </li></ul></ul><ul><ul><li>TEB SME Academy and F uture S trategy C onferences </li></ul></ul>Marketing Communication – Kutadgu Team Experience
  26. 27. Expertise Areas Corporate Communications Media Relations Management Risk & Crisis Communications Marketing Communications Change / Internal Communications Public Affairs Event Management
  27. 28. Change / Internal Communication - Scope <ul><li>Strategic management of information flows to ensure the optimal level of employee engagement </li></ul><ul><li>Alignment of employees to business objectives and strategies </li></ul><ul><li>Reinforces the vision, values and culture among employees </li></ul><ul><li>Good internal communications </li></ul><ul><ul><li>Builds understanding </li></ul></ul><ul><ul><li>Promotes engagement </li></ul></ul><ul><ul><li>Reinforces values </li></ul></ul><ul><ul><li>Prepares people for crises </li></ul></ul>Services <ul><li>Good internal communications is </li></ul><ul><ul><li>Clear </li></ul></ul><ul><ul><li>Credible </li></ul></ul><ul><ul><li>Concise </li></ul></ul><ul><ul><li>Consistent </li></ul></ul><ul><ul><li>Constructive </li></ul></ul><ul><ul><li>… and Timely </li></ul></ul>
  28. 29. Change / Internal Communication – Kutadgu Team Experience <ul><li>Unilever Turkey (new global strategy “Path to Growth” ; new HR system and leadership model) </li></ul><ul><li>Nestlé Turkey (disposal of dairy business, new global and local strategy, new set of values) </li></ul><ul><li>Sabancı Holding (new management and new strategy) </li></ul><ul><li>Türk Telekom (mind-set shift from public to private company; company restructuring) </li></ul><ul><li>Koç Bilgi Grubu (alignment to business objectives and positioning of KBG as a group of companies ; Yeşil Bilgi Platformu ambassador program) </li></ul><ul><li>TEB (“Kıvılcım” internal communication portal) </li></ul><ul><li>ICF Airport’s (Internal communication plan for handover of terminal 2) </li></ul>
  29. 30. Change / Internal Communications Expertise Areas Corporate Communications Media Relations Management Risk & Crisis Communications Marketing Communications Public Affairs Event Management
  30. 31. <ul><li>Planing and execution of </li></ul><ul><li>Media events </li></ul><ul><li>Meetings, Seminars & Conferences </li></ul><ul><li>Product launch events </li></ul><ul><li>Fairs & Exihibitions </li></ul><ul><li>Road Shows and other field activities planning and management </li></ul><ul><li>Sales oriented event planning and management </li></ul>Event Management - Scope
  31. 32. Event Management – Kutadgu Team Experience <ul><ul><li>Volkswagen “VOLT” Turkey Road Show </li></ul></ul><ul><ul><li>GSM Plenary Meeting İstanbul 2002 </li></ul></ul><ul><ul><li>“ Sodex” Teknosa fair events </li></ul></ul><ul><ul><li>“ Autoshow İstanbul” Volkswagen, Mitsubishi </li></ul></ul><ul><ul><li>“ Cebit Eurasia” Vestel, Türk Telekom </li></ul></ul><ul><ul><li>Paris-Istanbul Master Rally, Elf </li></ul></ul><ul><ul><li>Akbank Jazz Festival </li></ul></ul><ul><ul><li>Turkey Folk Dancing Championship, Sabancı Foundation </li></ul></ul><ul><ul><li>TEB Bonus İzmirim Card field activities </li></ul></ul><ul><ul><li>Innovation Summit for TEB </li></ul></ul><ul><ul><li>Chocolate Festival for Milka </li></ul></ul><ul><ul><li>Youth oriented activities for OK condoms and Egos </li></ul></ul>
  32. 33. Current Clients (I) <ul><li>Since March 2008 </li></ul><ul><ul><li>Corporate Communication s </li></ul></ul><ul><ul><li>Media Relations </li></ul></ul><ul><ul><li>Cris i s Communications </li></ul></ul><ul><ul><li>Leadership communication s </li></ul></ul><ul><ul><li>Sabiha Gökçen Airport communication </li></ul></ul><ul><ul><li>supervision </li></ul></ul><ul><li>Since August 2009 </li></ul><ul><ul><li>Corporate Communication s </li></ul></ul><ul><ul><li>Media Relations </li></ul></ul><ul><ul><li>I nternal Communication s </li></ul></ul><ul><li>Since January 2 0 10 </li></ul><ul><ul><li>Corporate Communication s </li></ul></ul><ul><ul><li>Media Relations </li></ul></ul><ul><ul><li>Marketing Communications </li></ul></ul><ul><ul><li>Cris i s Communications </li></ul></ul><ul><ul><li>Leadership communication s </li></ul></ul><ul><ul><li>Event Management </li></ul></ul><ul><li>Since April 2010 </li></ul><ul><ul><li>Corporate Communications </li></ul></ul><ul><ul><li>Media Relations </li></ul></ul><ul><ul><li>Membership communications </li></ul></ul><ul><ul><li>Crisis Communications </li></ul></ul>
  33. 34. <ul><li>Since August 2010 </li></ul><ul><ul><li>Corporate Communications </li></ul></ul><ul><ul><li>Marketing Communications </li></ul></ul><ul><ul><li>Media Relations </li></ul></ul><ul><ul><li>Crisis Communicaiton </li></ul></ul><ul><ul><li>Event Management </li></ul></ul><ul><li>2009 – 2010 Conferences </li></ul><ul><ul><li>PR & Media Relations Sponsorship </li></ul></ul>Current Clients (II) <ul><li>Since September 2010 </li></ul><ul><ul><li>Corporate Communications </li></ul></ul><ul><ul><li>Marketing Communications </li></ul></ul><ul><ul><li>Media Relations </li></ul></ul><ul><ul><li>Crisis Communicaiton </li></ul></ul><ul><ul><li>Event Management </li></ul></ul><ul><li>Since October 2010 </li></ul><ul><ul><li>Reputation management </li></ul></ul><ul><ul><li>Stakeholders Engagement </li></ul></ul><ul><ul><li>Media Relations </li></ul></ul><ul><ul><li>Crisis Communicaiton </li></ul></ul><ul><ul><li>Event Management </li></ul></ul>
  34. 35. Key Credentials <ul><li>Telecommunication, FMCG, food&agriculture, retail, energy, pharmaceutical, technology and automotive sectoral business understanding and experience </li></ul><ul><li>Longstanding trust based media relations at all levels </li></ul><ul><li>Experience in NGO management </li></ul><ul><li>Good NGO networking particularly business and environment </li></ul><ul><li>Crisis management experience in various sectors, incidences and corporate structures </li></ul><ul><li>Experience in multinationals and national companies </li></ul><ul><li>Experience in program / project management </li></ul><ul><li>Experience in communication of corporate transactions (M&A, restructuring) </li></ul>
  35. 36. <ul><li>Fahrettin Kerim Gökay Cad. No:18 Dedem Apt. </li></ul><ul><li>D:6 34722  </li></ul><ul><li>Ziverbey , Kadıköy / İstanbul  </li></ul><ul><li>Tel : +90 216 348 44 44 - 45  </li></ul><ul><li>Fax : +90 216 348 44 46  </li></ul><ul><li>info@kutadgu.com.tr  </li></ul><ul><li>www.kutadgu.com.tr </li></ul>Contacts

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