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    29785143 mba-annual-2009-sargodha-university-syllabus (1) 29785143 mba-annual-2009-sargodha-university-syllabus (1) Document Transcript

    • Program Contents Syllabus for MBA PROGRAM (Annual System) (Masters in Business Administration) Faculty of Management & Administrative Sciences University of SargodhaDepartment of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program Contents CONTENTS No. Contents Page 01 Introduction 02 02 Admission Eligibility Criteria 02 02 Degree Awarding Requirement 03 03 Course Description of Program 03 04 Syllabus with detailed course outlines 04Department of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program ContentsMBA(Masters Of Business Administration)2 Years Degree Program (Annual System) 1. INTRODUCTION:Master of Business Administration (MBA) program aims at producing well-trainedBusiness graduates who have capacity for independent thought and work, as well as forteamwork. There has always been a great demand for Marketing, accounting and financeexecutives and Corporate Auditors. The emerging global scenario has compelled theCommerce and Industry to look for a new breed of business graduates capable ofresponding to the market demands. The innovative MBA program develops critical andconceptual thinking skills in the participants. It also provides them exposure of cutting-edge business/industrial issues being faced by the real world and provides their solutions.The program has been devised keeping in view the current market needs, economyrequirements and the globalization demands of Trade & Commerce.2. ELIGIBILITY CRITERIA: 2.1 Qualifications: Candidates having a B.Com or BBA (02-years) or B.A/B.Sc. (two year) withMathematics or Statistics or Economics as an elective course and the candidates havingprofessional degrees with 04 year duration are eligible to apply for admission in MBA. The candidates must have at least 45% marks to apply for admission to theprogram.Department of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program Contents3. DEGREE AWARDING REQUIREMENTS: 3.1 Course Work. Minimum Pass percentage for each course shall be 40% provided that forcompletion of degree program aggregate of 45% marks shall be required. 3.2 Internship Students enrolled in MBA Annual System will be required to do an internship of6 to 8 weeks duration in any commercial/Industrial organization and submit theInternship report for evaluation in final oral examination. The external examiner/s forthis purpose shall be appointed by the University. Minimum passing marks for oralexamination shall be 45%. 3.3 Final Oral Examination/Viva Voce Students fulfilling the requirements mentioned at 3.1 and 3.2 shall be eligible forappearing in final Oral Examination. The external examiner/s for oral evaluation / vivavoce shall be appointed by the University. Those who will be declared pass in the oralexamination will be awarded the degree of MBA.4. COURSE DESCRIPTION OF THE ANNUAL PROGRAME: The MBA Program shall comprise on two years duration. The first year shallcomprise on 11 courses of 100 marks each. In the Second year 10 courses shall betaught. At the end of program oral examination relating to degree/internship of 100 marksshall be conducted. SYLLABUS WITH DETAILED COURSE OUTLINESDepartment of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program Contents4.1 PAPERS:MBA Part-I:Papers Paper Title MarksPaper-I Principles of Management 100Paper-II Principles of Marketing 100Paper-III Business Computer Applications 100Paper-IV Financial Accounting 100Paper-V Economics(Micro & Macro) 100Paper-VI Business Mathematics & Statistics 100Paper-VII Human Resource Management 100Paper-VIII Cost & Management Accounting 100Paper-IX Applied Business Research 100Paper-X Organizational Behaviour & Communication 100Paper-XI Financial Management 100 Total Marks Part-I 1100MBA Part-II:Paper-I Data Base Management Systems in Business 100Paper-II Production & Operations Management 100Paper-III Entrepreneurship 100Paper-IV Managerial Economics 100Paper-V Financial Statement Analysis & Corporate 100 FinancePaper-VI Marketing Management 100Paper-VII Strategic Management 100Paper-VIII Sales & Brand Management 100Paper-IX Total Quality Management 100Paper-X Investment Security Analysis & International 100 Finance Total Marks Part-II 1000 Comprehensive Oral Examination/ Viva Voce 40 Internship / Report / Viva Voce 60 100 Total Marks for the Program 2200Department of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program Contents 4.2. Curriculum with detailed Course outlines. Course Outlines MBA (Annual System) Part-I PAPER -I: PRINCIPLES OF MANAGEMENT: Introduction: Management Concept, Definition and process, Managerial levels,roles & skills, Evolution of management thought in changing environment,management’s ethical and social responsibilities; Management Functions, Determinationof Objectives & Goals, Effective goal setting, Management by objectives; ManagementFunctions and Management Process: Planning, Organizing, Leading and Controlling;Planning: The nature, purpose and process, Hierarchy and types of organization’s plans,Strategic planning, Environment analysis, SWOT analysis, corporate, business andfunctional strategies, Operational planning tools, Flow charts, the Gantt charts, the loadcharts, PERT, and the logical framework, Effective planning; Decision Making &Problem Solving: The rational Decision-making Model, Decision making styles,Committee and group aided decision-making, Organizing: Authority, Nature, CommitteeLeadership: The Nature of leadership, Leadership Theories, Styles, and Skill; Motivation:Concept, Primary and Secondary motives, Motivation theories; Elements of Controlling:An overview of control, control process, critical control points and standards, controlsystem, Effective control system requirements, Resistance to control, Control strategychoice, and Methods of control.Text Books: • Harold Knootz & Heins Weihrich: Management(Latest Edition) • Drucker, P.F,: The Practice of Management. (Latest Edition) • Stephen P. Robbins and Mary Coulter: Management. (Latest Edition) PAPER-II: PRINCIPLES OF MARKETING: Introduction: Marketing in Changing World: Creating Customer Value andSatisfaction. Strategic Planning and the Marketing Process, Global MarketingEnvironment; Marketing Research and Information Systems, Consumer Markets andConsumer Buyer Behaviour, Business Markets and Business Buyer Behaviour;Marketing Segmentation, Targeting, and Positioning for Competitive Advantage Productand Services strategy. New Products Development and Product Life-Cycle Strategies;Pricing Products: Pricing Considerations and Approaches, Pricing Strategies DistributionChannels and Logistics Management, Retailing and Wholesaling; Integrated MarketingCommunication Strategy, Advertising, Sales Promotion and Public Relations, PersonalSelling and Sales Management, Direct and Online Marketing; Competitive Strategies:Building Lasting Customer RelationshipsDepartment of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program ContentsText Books: • Philp, Kotler and Gary Armstrong : Principle of Marketing, McGraw Hill, Co. (Latest Edition) • William J. Stanton: Fundamental of Marketing, Etzel, and Walker McGraw Hill(Latest Edition) PAPER-III: BUSINESS COMPUTER APPLICATIONS: Introduction: Definition of Computers, Types of Computers, And Generation ofComputers Hardware: Hardware components and peripherals. Software: Introduction and function of systems software, Application Packages,Level of languages Windows – XP: Introduction and concept of Operating Systems,Function Accessories MS – Word: Introduction to Word Processing. Inserting, deleting text, save andexit file, open and close file, copy and paste text. Find and replace contents, bold,underline, italic, font and font size, paragraph settings, bullets and numbering, border andshading, columns, tab setting, change case, header and footer, print preview and print,insert page, page break, date and time, spelling and grammar, mail merge, tables,insert/delete column and row. MS –Excel: Introduction to spreadsheets, inserting data in a worksheet, save andexit file, open and close, cut copy and paste the data, formatting, cell, column, bold,italic, underline, font and font size, borders. Formula writing, print preview and print,insert: cell, row, column, pictures, full and filter data, generating charts, spell checker,find and replace. MS – Power Point: Creating a basic presentation, building presentation,modifying visual elements, formatting and checking text, inserting objects, applyingtransitions,. Preparing handouts and slides for display. MS – Access: Introduction to database, designing database files, commands indatabase, working with file, brows and edit, sort, indexing and filter printing andreporting, set command and functions, data importing and exporting, link with the files.Text Books: • Peter Norton: Introduction to Computers. (Latest Edition) • Obrien: Management Information System. (Latest Edition) • David Olson: Management Information System. (Latest Edition) PAPER-IV:FINANCIAL ACCOUNTING: Introduction: Purpose and Nature of Accounting, Various areas of Accounting,Forms of Business enterprises, Accounting Information users, GAAP, Conventions,Business transactions and Accounting equation; Accounting Process: Recording changesin financial position, Double entry Accounting system, Journal, Ledger, Trial Balance,the Accounting cycle, Measuring business income, adjusting process, Completion ofDepartment of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program ContentsAccounting Cycle, Work sheet, Financial Statements, and Accounting for merchandizebusiness; Accounting Systems: Special Journals, and Internal control of Cashtransactions, Bank Reconciliation, Accounts Receivables, and Inventories accountingMethods, Plant Assets, Depreciation, Intangible Assets, Amortization and DepletionMethods, Liabilities; Partnership: Formation, Division of Income and Liquidationprocess; Corporation: Organization, Classes of Stock, Stock holder’s Equity statement,Stock value, Issuance of Stock, Stock Dividend, Treasury Stock, Stock split, MeasuringCorporation Income, and Earnings Per Share; Measuring Cash Flows: Statement of CashFlows, and Classification of cash flowsText Books: • Robert F. Meigs and Walter B. Meigs: Accounting: The Basis for Business Decisions. (Latest Edition) • Flamholtz, Michael A. Diamond: Principle of Accounting. (Latest Edition) • Frankwood: Business Accounting-I and Business Accounting-II. (Latest Edition)PAPER-V: ECONOMICS (MICRO & MACRO): Introduction: Basic Economics Concepts, problems of Economic Organizations,Markets and Elements of supply and demand. Supply, demand and product markets:demand, utility and consumer behavior and business organizations. Theory of productionand marginal products, analysis of costs, competitive markets, monopoly and imperfectcompetition. Production Function and Distribution: Factors of Production, Pricing offactors of production. Markets and Economic Efficiency, role of Government, EconomicSystems, Economic Growth and International Trade. National Economy facts: Nationalincome Accounting, Measurement. Income and Spending, Money, Monetary and FiscalPolicy, International Linkages. Aggregate Demand, Supply and Growth, Consumptionand Saving, Inflation, Unemployment, Budget Deficit and International Adjustment.Text Books: • Robert S.Pindyck & Danial L. Rubinfeld: Microeconomics, Prentice Hall. (Latest Edition) • Rudiger Dornbusch & Stanley Fischer: Microeconomics, McGraw Hill. (Latest Edition) • C.E.Ferguson & J.P.Gould: Microeconomics Theory. (Latest Edition) • Samuleson & Nordhausan: Economics,Tata McGraw Hill. (Latest Edition) • PAPER-VI:BUSINESS MATHEMATICS & STATISTICS:Mathematics: Basic mathematical concepts and their application invarious business real numbers, discrete and continuous variables, functions, linear andexponential functions, simultaneous equations, matrix algebra, compounding anddiscounting techniques, basic algebra and set theory, permutation and combination, anddifferential calculus.Department of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program ContentsStatistics: Introduction. The statistical analysis of managerial problems. Theimportant aspects of statistics, which are applicable to management, are discussed. Thisincludes collection and classification of data, measures of central tendency anddispersion, probability, probability distribution, estimation, regression and correlationanalysis, time series analysis and forecasting and index numbers.Text Books: • Mansfield, E., Statistics for Business & Economics: Methods and Applications. (Latest Edition) • Danier, W.W., Terrell, J.C., Business Statistics: Basic Concepts and Methodology. (Latest Edition) • Iqbal Bhatti: Fundamental of Statistics. Latest Edition. (Latest Edition) • Sher Muhammad, Elements of Statistics, Latest Edition. (Latest Edition) PAPER-VII: HUMAN RESOURCE MANAGEMENT: Introduction: Concepts of human resource management, Human ResourceChallenges, Human Resource Functions, Philosophical approaches to Human ResourceManagement Job Design and Analysis: An overview of Job design, Techniques of jobdesign, Job analysis, Collection of job information, Applications of job analysisinformation Human Resources Planning & Recruitment: Significance of HumanResource Planning, The planning process, the implementation of program, Recruitment& selection policy issues, Source of recruitment, Selection process & procedure,Evaluation of Human resource Planning & Recruitment Career Planning & Development:Promotion, Anachronism, Demotion, Separation Training and Development: Significanceof training & development, Principles of training & development, Training &development methods, Evaluation of training & development, Motivation and RewardSystem: Concept of motivation, Reward systems, Motivation through job design,Motivation through employee participation, Other motivation techniques PerformanceAppraisal: Appraisal: Definition and applications, Basic consideration in appraisal,Appraisal methods, Legal issues for appraisal, Appraisal challenges Compensation andServices: Objectives/Rationale of Financial compensation, Challenges affectingcompensation, Wage criteria, Policy and principles, Job evaluation and its system,Compensation for administrators & professionals, Financial benefits and other servicesDiscipline: Concepts of discipline, Preventive & corrective discipline, Negative &positive approach, Administration of disciplinary action, Grievance handling.Text Books: • William B. Werther & Keith Davis: Human Resource & Personnel, McGraw Hill. (Latest Edition) • Bernardin & Russell: Human Resource Management McGraw Hill. (Latest Edition) • Fred Luthans: Organizational Behavior. McGraw Hill. (Latest Edition)Department of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program Contents • Robert Kreitner & Angelokinicki: Organizational Behavior, IRWIN. (Latest Edition) PAPER-VIII: COST & MANAGEMENT ACCOUNTING:Introduction: Managerial accounting: A perspective, Cost terms, concepts andclassification. Responsibility Accounting and Cost Allocation concepts: Responsibilityaccounting centers and performance reports. Cost Flows and Accumulation: The basiccost flow model, Cost accumulation: Merchandising organizations- Manufacturingorganizations- Service organizations. Costing Systems: Job order-costing systems,Process costing system, Hybrid product costing system, Cost management systems fornew manufacturing environment.Cost Behavior and Estimation: Cost behavior patterns, Cost estimation methods. Cost –Volume – Profit Analysis: The breakeven point, CVP analysis, CVP with multipleproducts, Cost structure and leverage analysis. Standard Costing Systems: Standard costsand control, setting cost standards, Overhead application in a standard costing system,Analysis of cost variances. Differential Cost Analysis: Differential costs versus variablecosts, Differential costs versus total costs, Cost analysis for pricing decisions, Make-or-buy decision. Variable Costing: Variable costing versus full absorption costing,Appropriateness of variable costing & full absorption costing methods. FlexibleBudgeting: Static budget versus Flexible budget, Sales activity (Volume) Variance, Profitvariance analysis, Variable, manufacturing costs variance. Budgeting & Monitoring:Framework of budgeting, The master budget development process, Budgeting inmerchandising operations, service enterprising & non-profit organization, Budget underuncertainty, Reports for monitoring.Text Books: • Ronald W. Hilton Managerial Accounting McGraw Hill. (Latest Edition) • Charles T. Hongren Inroduction to Managerial Accounting Prentice Hall, International. (Latest Edition) • Grarrison: Managerial Accounting McGraw Hill. (Latest Edition) • Matz & Usry, Cost Accounting. (Latest Edition) PAPER-IX:APPLIED BUSINESS RESEARCH: Introduction to Business Research: Business Research: Definition & Nature, TheScientific Method, The Business Research Process, Errors in Business Research.Research Design and Data Sources: Types of research and research designs, Primary dataand its sources, Secondary data and its sources. Data Collection Procedures: TheMeasurement Process, Concepts of validity and reliability, The casual design procedures,Data Collection Methods, Observation, Documentary-Historical Method, The SurveyMethod, Data Collection Instruments: Questionnaire, Interview and Scheduling,Problems in Data Collection. Sampling: Sampling Concepts, The Sampling Procedures(Types of Sampling), Determining a sample size & Selection of sample. Data ProcessingAnd Analysis: Basic concepts of data processing: Computer representation, Data Matrix,Department of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program ContentsData Storage Data Processing flow: Editing, Coding, Handling Blank Responses, Coding,Categorization, Converting, Weighting, Storing etc., Alternative processing flows,University data analysis, Measurement of central tendency, Measurement of dispersion,Hypothesis Testing, Bavaria data analysis, Linear Correlation, Simple Regression, TheChi-Square Test, The Cross-Tabular Tables, Elaboration of relationships, Multivariatedata analysis: Interdependence Methods, Factor analysis, Cluster analysis,multidimensional analysis, Multivariate data analysis: Dependence methods, MultipleRegressions, Analysis of Variance & Covariance, Discriminate analysis. Research ProjectProposal: Rationale for the study defining the problem, Research Objectives, Informationneeds, Research design, Data collection procedure, Data processing & analysis, ResearchTeam and its profile, Budget, Time TableText Books: • Ranjit Kumar, Research Methodology, Sage Publications. (Latest Edition) • Dam Remenyl, Doing Research in Business and Management, Sage Publications. (Latest Edition) • C. William Emory, Business Research Methods, IRWIN. (Latest Edition)PAPER-X: ORGAINZATIONAL BEHAVIOUR & COMMUNICATIONORGANIZATIONAL BEHAVIOUR: Introduction and Background: Organizational behavior: Key concepts, Ahistorical perspective on organizational behavior, Organizational behavior andcontemporary issues. Organization: Structure and Design: The nature and purpose oforganization, The classical and modern concepts of organization, Span of control andorganization structures, Authority relations: Line, staff and functional, Authority:Delegation and decentralization, Departmentalization, Organizational life cycle stages,The contingency approach of organization design, Today’s organizations and variousdesigns, Organizational effectiveness Organizational Culture: The dynamics oforganization’s culture, the basic approaches to organizational culture, the cross-culturalawareness, total quality culture creation, changing and developing cohesiveorganization’s culture Organizational Change and Development: The nature and typologyof organizational change, The diagnosis of forces for change, The models and dynamicsof planned change, Resistance to change and its management, Techniques for managingchange, Organizational development: Objective & model, Change management andcontemporary issues in TQM. Foundations of Individual Behaviour: The perceptionprocess, The attribution theory, Personality and organizational behaviour, Attitudes,personal values and ethics: Learning & behavioural modification BehaviourModification: Behavioural learning models, Principles of behavior modification, theprocess of modifying on-the-job behaviour, Behavioural selfmanagement Socializationand Mentoring: The organizational socialization process, The socialization techniques,Mentoring, Organizational roles and norms Work Group Behaviour: Work group: Types,functions & development process, Work group structure, composition and effectiveness,Inter group interactions, Organization influence tactics, Organization’s politics, StrategiesDepartment of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program Contentsfor improving work group performance. Organizational Conflicts Management: Thenature of conflict, Functional versus dysfunctional conflict, Approaches to effectiveconflict resolution, Conflict stimulationText Books: • Judith R. Gordon, Organizational Behavior, Prentice Hall. (Latest Edition) • Fred Luthans: Organizational Behaviour. (Latest Edition) • Davis and Newstrom, Human Behavior at Work: Organizational Behavior, McGraw Hill. (Latest Edition) • Robert Kreitner & Angelo Kinicki Organizational Behavior, IRWIN. (Latest Edition)BUSINESS COMMUNICATION: Process of communication: Communication model, Channels of communication,Flow of communication, Barriers to effective communication, How to makecommunication effective. Communication theories: Interaction-information-Completeness. 7’c of communication: Conciseness-Correctness-Completeness, Clarity-Consideration- Courtesy-Concreteness. Written communication: Letter-Memorandum-Circular, Agenda and minutes of meeting, Business research report: Types, Format,Language & Style, Market report: Types- Format, Thesis and assignment writing. Oralcommunication: Meeting: Types and conduct, Interview: Types and conduct,Presentation or speech: Types-Planning-Delivering the presentation or speech, Workshopand seminar: Planning-Conduct. Communication strategy: Image building, Minus imageand its implications, Developing a positive corporate image, Messages choice: Favorable,unfavorable, negative and persuasive. Précis writing: Methods of précis writing, Principlepoints to be kept in mind while writing précis, Specimen of passages and their précis.Essay writing: Characteristic of a good essay, Classification, Hints on essay writing:general preparation, special preparation.Text Books: • Murphy and Hildebrandt, Effective Business Communication. (Latest Edition) • Coutland L. Bovee, Jhon V. Thill, Business Communication Today. (Latest Edition) PAPER-XI:FINANCIAL MANAGEMENT: Introduction: Nature, scope and functions, Financial decisions areas, Objectives offinancial management, Framework for financial management, Working CapitalManagement: Concepts and components, Determinants of working capital requirement,Working capital conversion cycle and identification of risk. Cash and MarketableSecurities Management: Objectives of cash management, Rational for holding cash,Determinants of cash needs, Cash management strategies. Credit Policy: Optimal creditpolicy, Credit granting policy, Credit collection policy, Analysis of changes in creditpolicy Financial Markets: Money market, Institutional framework with reference toDepartment of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program ContentsPakistan, Capital Markets, Primary vs secondary markets, Sources of Finance: Short termfinancing: Trade credit, commercial bank loans, collateral supported loans andcommercial paper, Intermediate financing. The Valuation Concepts: Key concepts ofvalue, Time-value concept, The valuation process, The fundamental valuation model,Valuation of securities. Financial Forecasting: Short term financial projections: Cashbudget and pro-forma financial statements, Long term financial projections. CapitalBudgeting: Nature & process, Estimation and identification of the relevant cash flows,Capital budgeting evaluation techniques, Capital rationing. Dividend Policy:Determinants of dividend policy, Alternate dividend policies.Text Books: • Weston & Brigham: Essentials of Managerial Finance, The Dryden Press. (Latest Edition) • James C. Van Horne: Financial Management & Policy, Prentice Hall. (Latest Edition) • Gitman: Managerial Finance. (Latest Edition) • Richard Brearly & Stewart Myers: Principles of Corporate Finance. McGraw Hill. (Latest Edition) Course OutlinesDepartment of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program Contents MBA (Annual System) Part-IIPAPER-I: DATA BASE MANAGEMENT SYSTEMS IN BUSINESS: INTRODUCTION TO INFORMATION TECHNOLOGY INTRODUCTION TO COMPUTER SYSTEM: Hardware, Software, ElectronicData Processing, Input, Processing and Output Techniques MANAGEMENT INFORMATION SYSTEM: Needs for MIS, Evolution &Types of Information System, (MIS, DSS, Expert System), The concept of Data andInformation DATABASE MANAGEMENT SYSTEMS: The concept of DBMS, Hierarchy ofDatabase, Elements of DBMS, Contents of Files INFORMATION SYSTEMS FOR BUSINESS APPLICATION: ExecutiveInformation System, Manufacturing Information System, Marketing Information System,FIS, HRIS. COMPUTER NETWORKS: Types of Networks, Application of Networks,Network Structure, Network Standardization, Example Networks, Network Software. INTRODUCTION TO BUSINESS TELECOMMUNICATION: CommunicationChannels, Channel Configuration, Channel Sharing, Modes of Transmission OTHER RELEVANT TOPICS: Artificial Intelligence (AI), Office Automation,Multimedia, Computer VirusesText Books: • Jmaes O, Brien Introduction of Information Systems with supplement. McGraw Hill, New York. (Latest Edition). • Robert Schulthies & Mary Sumner: Management Information System, with • supplement. McGraw Hill, New York. (Latest Edition). • David Olson: Management Information System, McGraw Hill. (Latest Edition).PAPER-II: PRODUCTION & OPERATIONS MANAGEMENT: Introduction: Importance off operation management, design of and effectiveoperational system including a thorough understanding of various operational strategiesand their implicative impact on the over all production and operation of a company.Operations management and corporate profitability. Characteristics of a manufacturingsystem. Difference between manufacturing and service operations. Various forecastingtechniques including simulations and aggregate product planning for attaining TQM.Japanese style of manufacturing utilizing techniques and trends for attaining qualityassurance with the use of techniques such “kanban”. Capacity planning, process design,facility layout and location. Implementation of an effective operational strategy with aperspective emphasizing on the operational system of the future in the global market.Text Books:Department of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program Contents • James D.Dilworth: Production and Operations Management, McGraw Hill. (Latest Edition). • Elwood S. Buffa and Rakesh K. Sarin: Modern Production/Operations Management,8e,Wiley (Latest Edition).PAPER-III: ENTREPRENEURSHIPIntroduction: Entrepreneurial Perspective, economics and entrepreneurship, process,ventures, practices and characteristics. Entrepreneurship and new free enterprise:Entrepreneurship venture opportunities, innovations, change, fantasies, Environment ofsmall business, sources and resolutions, corporate entrepreneurship, risk failure and newventure unit, feasibility of planning and concepts of planning, stages of growth model,responsibility of feasibility plan. Product and services concepts: Product servicingconcepts and commercial opportunities (macro over view), products and technology,identification opportunities, product development life cycle, product protection, trademark and patents, process of patents, validity of property rights and accessinggovernment information. Human resources side of enterprise, infrastructure of services,types of service venture, success factors. Marketing and new venture development:Marketing research foe new ventures, marketing concepts, startup of marketing research,market focused on organization, sources of market intelligence, competitive analysis andimplications of market research. Marketing strategies and functions and productconcepts, 4 Ps, making marketing plan, changing international ventures. Entrepreneurialteam and business formation: human resource and relations, BOD,legal aspects, acquiringa business, evaluation of acquisition opportunities and methods of valuation. Financialresources and asset management, different types of financing, buy or lease. Organizationcycle and grouth of organization, strategic management for success of enterprise, lookingtowards entrepreneurial career.Text Books: • David H. Holt: Entrepreneurship, New Venture Creation, Prentice Hall (Latest Edition). • Bill Bolton & John Thompson: Entrepreneurs Talent, Temperament, Technique, Butterworth Heinemann (Latest Edition).PAPER-IV: MANAGERIAL ECONOMICS:Nature, Scope and Overview of Managerial EconomicsThe Nature and Scope of Managerial Economics. The Managerial decision makingprocess. Theory of the firm. Profit maximization, Cost Minimization. Economicoptimization. Economic relations of variables. The Incremental concept in EconomicAnalysis. Demand, Supply and Equilibrium.Demand Analysis, Estimation and ForecastingDepartment of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program ContentsThe Basis for Demand. The Market Demand function. Demand sensitivity analysis:Elasticity, Price Elasticity of Demand with Managerial applications. Income Elasticity ofDemand with Managerial applications. Application of Regression Analysis: Demandestimation. Demand forecasting.Production and Cost AnalysisProduction functions. Total, Marginal and Average Product.Revenue and Cost inProduction. Production function estimation. Productivity Measurement. Homogenous andHomothetic Production Function. Short run and long run cost curves. Learning curvesand application. Cost-value-profit analysis.Linear ProgrammingProduction planning for a single product Production planning for a multiple products.Graphic specification and solution. Simplex method of solution. The dual in linearprogramming. Shadow prices in linear programming.Decision Making Under Risk and UncertaintyIntroduction. Risk Analysis of Decision Alternatives. Adjustment for Risk in DecisionMaking. The Expected Value Criterion. The Standard Deviation Criterion. TheCoefficient of Variation Criterion. The Certainty Equivalent Criterion. The Maxima andMaximax Criterion. The Decision Tree and Joint Probabilities. Optimal decisionStrategy. Limit Pricing and Preventing entry.Pricing Analysis and DecisionsA Review of Market Structures and Basic Pricing Models. Perfect Competition.Monopoly. Monopolistic Competition. Oligopoly. Selected Pricing Models. MarginalistPricing. Mark up pricing. New Product Pricing. Oligopoly Model. Contestable Markets.Pricing Strategies for Firms and Market Power. Monopolistic Competition. PriceDiscrimination, Monoposony and Price Product.A Critique of Traditional Theory of the FirmFull Cost Pricing Model. Mark-up Pricing Model. Problem fro Marginal Price-formula.Limit Pricing Models.Managerial Theories and Models of the FirmBaumol’s Theory of Sales Revenue Maximization. Marris’s Model of ManagerialEnterprise. Williamson’s Model of Managerial Discretion Topics, Behavioral Model byCyert and March.Department of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program ContentsPublic Sector Production and Pricing of Goods.Public and Private Goods and their pricing mechanism. Decreasing cost Industry andpricing. Externalities and Market Pricing issues. Rent seeking and control. GovernmentPolicy and International Trade, tariff and pricing. Import Competitiveness and tax,International pricing Techniques / Strategies.Capital Budgeting and InvestmentPre-requisites of Capital Budgeting. Investment Criteria and Decisions. Cash flowestimation, Internal Rate of Return, Profitability-Index Criterion and other criterion.Optimal Capital Budget.Text Books1. Douglas, E. J., Managerial Economics, Prentice Hall(Latest Edition).2. Hirschey, M. Managerial Economics, (10th edition) U.S.A. Thomson South-Western,(Latest Edition).3. Hirschey, M. and J.L. Pappas; Fundamentals of Managerial Economics, Dryden Press,(Latest Edition).4. Kent P, and P Young., Managerial Economics: Economic Tools for Today’s DecisionMakers., (4th Edition) Pearson (Latest Edition).PAPER-V: FINANCIAL STATEMENT ANALYSIS & CORPORATE FINANCEFINANCIAL STATEMENT ANALYSIS: (a) INTRODUCTION TO FINANCIAL STATEMENTS 1.1 Financial Statements: Their Nature and Importance 1.2 Accounting Principles and Limitation of Financial Statements. 1.3 Construction and Contents of Financial Statements 1.4 Prudent Policies to Financial Current and Fixed Assets and their utility in Financial Statements Analysis 1.5 Different Groups Interested in Financial Statement Analysis 1.6 Types of analysis 1.6.1 Ratio analysis 1.6.2 Trend percentages 1.6.3 Common size statement analysis 1.6.4 Comparative statement analysis (b) COMPARISON STANDARDS 1.1. Industry Averages 1.2. Sources of Industry Averages SHORT -TERM POSITION ANALYSIS 2.1. Net Working Capital 2.2. Current and Quick Asset to total Current Assets Ratio 2.3. Total Current Liabilities to total Liabilities RatioDepartment of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program Contents 2.4. Individual Current Liability to total Current Liabilities LONG-TERM POSITION ANALYSIS 3.1. Debt / Equity Ratio 3.2. Total Liabilities to Owner’s Equity Ratio 3.3. Debt to Capitalization Ratio 3.4. Owner’s Equity to total Assets Ratio 3.5. Owner’s Equity to fixed Assets Ratio 3.6. Long-term Liabilities to total Assets Ratio 3.7. Long-term Liabilities to fixed Assets Ratio 3.8. Times Interest. Earned Ratio ASSETS UTILIZATION ANALYSIS 4.1. Average Collection Period and Receivable Turnover 4.2. Inventory Turnover Ratio 4.3. Fixed Assets Turnover Ratio 4.4. Current Assets Turnover Ratio 4.5. Average Payment Period and Accounts Payable Turnover PROFITABILITY ANALYSIS 5.1. Gross Profit Margin 5.2. Operating Profit Margin 5.3. Net Profit (BT) Margin 5.4. Net Profit (AT) Margin 5.5. Return on Equity 5.6. Return on Total Assets 5.7. Return on Fixed Assets 5.8. Net Sales to total Operating Assets 5.9. Earning per Share 5.10. P / E Ratio 5.11. Divided Payout Ratio 5.12. Book Value Per Share 5.13. Book Value to Market Value Ratio 5.14. Yield on Common Stocks INTERPRETATION OF ANALYSIS 6.1. How to interpret the data 6.2. The Dn Port Formula 6.3. Comparison of the Ratios with Industry Averages 6.4. Interpretation of the Data and Precautions ANALYSIS OF CASH FLOW STATEMENT 7.1 Importance of Cash flow Statement 7.2 Construction and use of Cash flow Statement 7.3 Analysis of Cash flow Statement and Sufficiency of Cash for Overall Operations of the Firm COMPARATIVE ANALYSIS OF FINANCIAL STATEMENTS & TREND PERCENTAGES 8.1. Comparative Financial Statements 8.2. Horizontal and Vertical Analysis 8.3. Trend Analysis 8.4. InterpretationDepartment of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program Contents (a) SHORT-TERM AND LONG-TERM CREDIT ANALYSIS 9.1. Role of Credit Information Bureau (CB) of State Bank of Pakistan to know the Outstanding Credit and the Repayment Behavior of Firms 9.2. Use of Different Ratios, Trends and Their Interpretation in the Light of CB Report for Credit Decision Making b) EQUITY INVESTMENT ANALYSIS 9.3. Use of Dividends, Payout Ratios, EPS, P/Es Book Value to Market Value to Market Value Ratios for Equity Investment Decisions.Text Books: 1) Financial Statement Analysis by Martin S. Fridson. (Latest Edition). 2) Financial Analysis by Bowlin, Martin Scott. (Latest Edition). 3) Financial Statement Analysis by kannedy. (Latest Edition).CORPORATE FINANCEValuation and Capital StructureHere, the focus is on production, investment, and financing decisions in a world withoutinformation or incentive problems. 1) Valuation under Certainty 2) Valuation under Uncertainty 3) Real Options 4) Optimal Capital Structure in MM worldInformation Transmission: Asymmetric InformationEver since Akerlof (1970), it has been argued that information flow is necessary formarkets to survive in a world of asymmetric information. The argument is that withoutsuch transfers, the market will value the average quality. If that happens then the supplyof low-quality projects will be much higher than the supply of high-quality projects sincehigh-quality projects will be less interested in a market that has under-valued them. Thisin turn, will cause the true average to be lower than the average used by the marketinitially. Realizing this, the market lowers its evaluation of average quality resulting infurther exit of best projects still present leading to another revision and yet another roundof exits. The process goes on and the market may eventually cease to function. However,markets do exist in this world of asymmetric information. Their existence hints at thepresence of credible information transmission mechanisms: 1) Debt as a signal of private information 2) Self-financing by entrepreneurs as a signal 3) Dividends as a signal 4) Stock repurchases as a signalAgency CostsDepartment of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program ContentsThe decline in the value of a firm due to conflicts of interest between stakeholders istermed as the agency cost. 1) Agency cost of new equity 2) Agency cost of debtFinancial ContractingWhat kinds of deals are made between financiers and those who need financing?Consider a single entrepreneur, a single investor, and a single project. The question is,how should the right to make future decisions be allocated between the entrepreneur andthe investor? Who should have the right to replace the CEO or terminate the project?In order to answer these questions, we must first understand why the allocation ofdecision making authority matters. This is the subject matter of this module1) The design of an optimal contractCapital Restructuring 1) Going public decision 2) IPO under-pricing 3) Going private decision 4) LBOs 5) Mergers and AcquisitionsUnique Issues in Emerging Economies 1) Banking sector spreads 2) Badla financing 3) Pyramid ownership structureText Books: 1) Fundamentals of Corporate Finance by Richard A.Brealey, Stewart C.Myers & Alan J.Marcus. (Latest Edition).PAPER-VI: MARKETING MANAGEMENT: Marketing an overview: Definitions, Evolution of marketing management,concept, social responsibility, basic functions of marketing & importance and scope ofmarketing. The marketing environment analysis: An organization’s externalmicroenvironment and macro environment, An organization’s internal environment.Marketing information systems: Concept and components of marketing informationsystems, MKIS, MRS, Analytical marketing system, marketing decision support system.Consumer markets and consumer behavior analysis: Demographic dimensions ofconsumer market, Behavioral dimensions of consumer marker. Buyer behavior:Department of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program Contentsobjectives & structure. STP marketing: An overview of marketing opportunities andtarget markets, Market segmentation concept patterns & procedure. Product marketingstrategies: Basic concepts of product planning, the product life cycle: Stages andmarketing strategies, new product planning and development, product-mix strategies,rending, packaging and labeling. Pricing strategies and policies: Procedure for pricesetting, Methods of setting prices. Marketing channel systems: The nature of marketingchannels, Various marketing channel systems, Channel – design decisions, Channel –management decisions, Channel dynamics. Promotion strategies: Meaning andimportance of promotion, Communication and promotion mix strategy, Effectiveadvertising programs, Sales promotion and public relations programs, The strategicpersonal selling process, Strategic sales-force management.Text Books: • Philip Kotler, Marketing Management, Analysis, Planning, Control. (Latest Edition). • Jegdesh Sheth and Dennis E. Garrett, Marketing Management: A Comprehensive Reader. (Latest Edition). • E. Jerome McCarthy & William. D. Pareanth, Basic Marketing: Managerial Approach. (Latest Edition).PAPER-VII: STRATEGIC MANAGEMENT: Introduction: Strategic management, Definition and process, nature of strategicdecisions, The strategy managers: the role and tasks. Strategy Formulation: InformationInputs: Operating environment scanning, Structural analysis of competitive forces, TheStructure and performance of the industry as a whole. Strategy Formulation: Mission andObjective: Concepts: Mission, goals, objectives and targets, Mission development andstatement, Relationship. The strategy-making hierarchy, corporate strategy, Functionalstrategies, operating strategy, factors shaping strategy. Action Plan Choice: The genericcompetitive strategies, the offensive strategic postures, the defensive strategic postures,corporate diversification strategies. Strategies Evaluation and Selection: Evaluationmodels, Growth share matrix (GSM), General electric’s stop light grid, Life cycleanalysis, Gap analysis, Directional policy matrix (DPM), Selection models and contexts.Function Strategy Formulation: Selection of functional areas, Formulation of functionalobjectives, Formulation of functional action plans. Strategy Implementation: Analyzingstrategy-change, Analyzing organizational structure, Analyzing organizing culture,selecting an implementation approach. Strategic Control: The strategic control process.A Case Analysis Framework: Diagnosis and record of the current situation, Identificationand record of the strategic issues and key problems.Text Books: • G. Johnson & K. Scholes: Exploring Corporate Strategy, Prentice Hall. • Wheelen: Strategic Management (Latest Edition). • Fried. R. David: Strategic Management, Prentice Hall. (Latest Edition). • Thomous, Stricklend: Strategic Management, BPI, IRWIN. (Latest Edition).Department of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program ContentsPAPER-VIII: SALES AND BRAND MANAGEMENTSales ManagementThis course provides the student with a comprehensive view of retailing, an analysis ofthe retail environment and exposure to issues and developments in the industry. Retailingis changing today, and the successful business will know how to identify, adapt, and planwith these changes.The course is divided into four (4) sections:  Retailing Environment  Retailing Strategy  Merchandise Management  Store ManagementThere are five major objectives for this course. Upon successfully completing the course,you should be able to: 1. Understand the impact of retailing on the economy. 2. Comprehend retailing’s role in society and, conversely, society’s impact on retailing. 3. See how retailing fits within the broader disciplines of business and marketing. 4. Recognize and understand the operations-oriented policies, methods, and procedures used by successful retailers in today’s global economy. 5. Know the responsibilities of retail personnel in the numerous career positions available in the retail field.Essentially this will be done through analysis of retail cases and accompanying readings,field assignments, individual and group reports and presentation of a retail plan at the endof the term.2 Types of Retailing, Multi-channel Retailing Case – Land’s End Readings – Retail Institutions and Multi-channel (Levy and Weitz; Berman and Evans) Retailing Strategy3 Retail Strategy Case – Jollibee or Sear’s Readings – Strategic Planning in Retailing (Berman and Evans)Department of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program Contents Retail Market Strategy (Levy and Weitz)4 Retail Audit Assignment of Retail Establishments5 Retail Customer Case – Streamline, Inc. Readings – Identifying and Understanding Consumers (Berman and Evans) Customer Buying Behavior (Levy and Weitz)6 Retail/Site Selection Case – Just Fresh Readings – Retail/Site Selection (Levy and Weitz) Trade Area Analysis (Berman and Evans)7 Retail Audit Presentation8 Retail Audit Presentation9 Retail Organization and Human Resource Management Case – Homeworld America Readings – Retail Organization and HR Mgt (Levy and Weitz)10 Customer Relationship Management Case – Saks First Readings – CRM (Levy and Weitz)Merchandise Management11 Developing and Implementing Merchandise Plans Case – Sears and Bennetton Readings - Developing and Implementing Merchandise Plans (Levy and Weitz)12 Financial Management Case – Planned Purchases and Open to Buy or Neiman Marcus and Family Dollar Readings – Financial Merchandise Mgt (Levy and Weitz) Financial Strategy (Berman and Evans)13 Pricing in Retailing Case – eBay or Bojangles Readings – Pricing (Levy and Weitz; Berman and Evans)Department of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program Contents14 Retail Communication Case – The Power of Being Different Readings – Retail Communication Mix (Levy and Weitz) Retail Image and Promotional Strategy (Berman and Evans)Store Management15 Operations Management Case – Sheetz or Borders Bookstore Readings – Operational Dimensions (Berman and Evans) Managing the Store (Levy and Weitz)16 Store Layout, Design and Visual Merchandising Assignment – Store Critique Readings – Store Layout, Design and Visual Merchandising (Levy and Weitz) Retail Image and Promotional Strategy (Berman and Evans)17 Customer Service Case – Nordstrom Readings – Customer Service (Berman and Evans)Brand Management- Introduction to Integrated Branding • Framework and philosophy for the course • Definitions and trends in branding • Why branding is critical to success • Review the foundations of brand hierarchyKey Drivers of Branding: Corporate andCustomer Strategy • Importance of corporate strategy in driving branding • Linking branding with strategy • Applying the right customer knowledge to build the brand strategy • Balancing multiple levels of brandingDefining the BrandDepartment of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program Contents • Developing a brand identity • Branding through the customer experience • Mapping customer touch points • Review the brand architecture of current Canadian brands • Bringing the Brand to LifeBuilding the Brand Platform • Elements of the brand platform • Protecting your brand through trademarking • Managing the brand platform process • Brainstorming and critiquing creative ideas against the brand strategyLeveraging the Marketing Mix • Designing the communications strategy • Extending the brand to all communication vehicles • Leveraging product and service in brand delivery • Managing the brand through distribution channelsIntegrating External Communications • Using different media to build the brand • Difference between a campaign plan and a brand plan • Leveraging channel-specific approaches to build the brand • Employing non-traditional media to generate increased awarenessBuilding the Brand with and through Employees • Developing the internal branding framework • Aligning the external and internal brand • Creating the internal brand plan • Managing customer touch points with consistent brand standardsMeasuring Brand Value • Understanding how to measure overall brand valueDepartment of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program Contents • Using financial metrics • How to set up, measure and evaluate brand value by media • Evaluating brand impact by media • Apply the LearningManaging a New Brand or Re-Branding Assignment • Review the process to establish a new brand or enhance an existing brand • When and what to brand • Investment required to build and maintain a brand • Brand audit processBranding Case Studies • Review of real-life branding case studies • Critiquing brand strategies • Assessing customer impact • Guest speakersPAPER-IX: TOTAL QUALITY MANAGEMENT1.Introduction to Total Quality Management 1.1 Defining Total Quality Management 1.2 Basic Approaches of Total Quality Management 1.3 Gurus of Total Quality Management 1.4 TQM Framework 1.5 Awareness about the improved quality 1.6 Historical Review 1.7 Obstacles in implementing TQM 1.8 Benefits of TQM2. Leadership and Total Quality Management 2.1 Defining Leadership 2.2 Characteristics of Quality Leaders 2.3 Leadership Concepts 2.4 The seven habits of highly effective people 2.5 Ethics and Quality 2.6 Deming Philosophy 2.7 Role of Leaders in TQM 2.8 Implementation 2.9 Quality control 2.10 Core Values, Concepts and Framework 2.11 Strategic Planning and Communication 2.12 Decision MakingDepartment of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program Contents3. Customer Satisfaction and Employee Involvement 3.1 Customer Satisfaction (An Overview) 3.2 What is customer? 3.3 Customer perception of Quality and feedback from customer 3.4 Effectively using customer complaints 3.5 Transforming needs into requirement of customers and importance of customer retention. 3.6 Employee involvement in improving quality. 3.7 Motivational theories 3.8 Empowerment 3.9 Teams and there effectiveness 3.10 Rewards, Recognition and Performance appraisal 3.11 Union and employee involvement 3.12 Benefits of employee involvement4. Continuous Process of Improvement and Performance Measures 4.1 Perfection through continuous improving process 4.2 Process 4.3 The Juran Approach to continuous improvement process 4.4 Improvement Strategies 4.5 Types of Problems 4.6 Problem solving method  Kaizan  Reengineering  Six Sigma 4.7 Objectives of Performance measures 4.8 Appropriate Strategy 4.9 Presentation of Performance Measures 4.10 Quality Costs 4.11 Malcolm Baldrige National Quality Award.5. Benchmarking “A tool for Continuous Improvement” 5.1 Concept of Benchmarking 5.2 Importance of Benchmarking 5.3 Definition of Benchmarking 5.4 Important Reasons of Benchmarking 5.5 Process of Benchmarking 5.6 Deciding what to Benchmark 5.7 Benchmark Planning 5.8 Actions to close the Gap between Benchmark 5.9 Pitfalls and Criticisms of Benchmarking6. Quality Management System 6.1 ISO 6.2 Benefits of ISO registration 6.3 ISO 9000 Series of Standards 6.4 ISO 9001 requirements 6.5 Implementation of Quality Management System (ISO) 6.6 Documentation 6.7 Internal Audits 6.8 ISO Certification for Service OrganizationsDepartment of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program Contents 6.9 ISO Vs Baldrige Award 6.10 Standards in Pakistan7. Environmental Management System 7.1 Introduction to Environmental Management Standards 7.2 ISO 14000 Series Standards 7.3 Concept of ISO 14001 7.4 Requirements of ISO 14001 7.5 Benefits of Environmental Management System 7.6 Integrating ISO 14000 with ISO 9000 7.7 Relationship of Standards with Health and Safety8. Quality Function Deployment and Quality by Design 8.1 Concept of Quality Function Deployment 8.2 Role of team in QFD 8.3 Benefits of QFD 8.4 Driving force behind QFD 8.5 Process of information by organization 8.6 House of Quality 8.7 Building House of Quality 8.8 Quality Function Deployment Process 8.9 Concept of Quality by Design 8.10 Rational of Implementing Quality by Design 8.11 Benefits of Quality by Design 8.12 Communication Models 8.13 Implementation of Quality by Design 8.14 Tools used for implementing Quality by Design9. Management and Technical Tools for improving 0.1 Introduction of Management Tools and there importance 0.2 Forced Field Analysis 0.3 Nominal Group Technique 0.4 Affinity Diagram 0.5 Tree Diagram 0.6 Matrix Diagram 0.7 Process decision program chart 0.8 Activity network diagram 0.9 Just in Time and Just in Case 0.10Concept of Statistical Process Control 0.10.1 Pareto Diagram 0.10.2 Process Flow diagram 0.10.3 Cause and effect diagram 0.10.4 Check sheets 0.10.5 Histogram 0.10.6 Control Charts 0.10.7 Scatter DiagramText Books 1. Total Quality Management By: Dale H. Besterfield (Latest Edition). 2. Quality Management By: Donna C.S. Summers (Latest Edition).Department of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program Contents 3. Total Quality Management By: Joel E. Ross (Latest Edition).PAPER-X: INVESTMENT SECURITY ANALYSIS & INTERNATIONAL FINANCE:INVESTMENT MANAGEMENT:Course Objectives: The objective of this course is to explain the techniques, vehicles and strategiesforimplementing investment goals in light of risk return trade offs.Course Contents: Introduction to Investment, Types of investment, Structure, functioning andplayers of investment market, Sources of investment information, Equity and itscharacteristics, Stock Market , Money and Currency Markets, Bonds, TFCs, debenturesand fixed income securities, Fundamental and technical analysis, Rate of Return, Riskand Uncertainty, Portfolio Risk Management, Capital Asset Pricing Model and ArbitragePricing Theory, Efficient Market Theory.Text Books: • Lewis Mandell: Investment. (Latest Edition). • Charles P. Jones: Investment, Analysis and Management. (Latest Edition).INTERNATIONAL FINANCEIntroduction Additional opportunities and additional risks faced by a multinational corporation Integration of world markets International monetary system Exchange rate systemsInternational Financial Environment International financial markets - overview The foreign exchange market and currency risk management Exchange rate determination International Parity Conditions Forecasting exchange ratesForeign Exchange Derivatives Currency forwards and futures Currency options Put-call parity; reproducing securities Currency swapsDepartment of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program ContentsGlobal Financing Offshore financial markets: Euro-Banking products; Euro-securities International bond and stock marketsCorporate FX Risk Management The relevance of currency hedging Types of currency exposure: economic (contractual and operating) and accounting exposureValuation and the Structure of Multinational Operations Cross-border capital budgeting Multinational capital structure and cost of capitalInternational Portfolio Investment and Asset PricingText Books:International Financial Markets and the Firm by P. Sercu and R. Uppal (Latest Edition) Multinational Finance by Kirt Charles Butler, 3rd edition (Southwestern Publishing(Latest Edition).Department of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1
    • Program Contents11. a) Comprehensive oral examination: 40 Marks A comprehensive oral examination comprising of all the courses of study will be conducted by the panel of external examiners. Comprehensive oral examination will comprise of a total of 40 marks and all students will be required to obtain minimum passing marks to become eligible for internship viva voce. b) Internship, Report and Viva Voce: 60 Marks Students after completion of their course work will be required to complete an internship of 8 to 10 weeks duration in any commercial / industrial organization. All internees will be required to submit an internship report alongwith a letter of completion by the organization in which the internship was done. The internship report should bear the hard binding on A-4 size paper of good quality typed in font size of 12. Report must consist of title page, table of contents, executive summary, mission and vision statement, industry introduction and background, description of major organizational functions, assignments performed by internee, SWOT / financial analysis, suggestions / recommendations and summary. Students must be well versed about their internship and their report. A viva voce pertaining to their internship work and its report will be conducted by a panel of external / internal examiners. The viva voce will be comprised of a total of 60 marks.Department of Business Administration, Faculty of Management & AdministrativeSciences (UOS) 1