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FRAMING AND REFRAMINGAssignment – Ahsaan Rizvi (Team 23906)A Crash Course on Creativity by Tina Seelig PhDStanford University7 Nov 2012
YOUR CHALLENGE IS TO LOOK AT BREAD INA NEW WAY What will you do with one loaf of bread?
I WILL MAKE A SANDWICH If I have one loaf of bread, I will make some sandwiches by adding some meat and vegetables to increase its value!
ACQUIRE CUSTOMER BASE I will find some customers, at my university campus or neighborhood, looking for fast food and try my luck to see if they buy my sandwich As a special incentive, I will provide the home delivery service
GENERATE REVENUE This will help me in generating some revenue enabling me to buy the more loaves of bread and the stuff for making sandwiches
SETUP A BUSINESSIf all goes well, I will be able to setup a business with large customer base and then expanding to further areas and cities
MULTINATIONALWho knows, I will become the CEO of one of the fastest growing fast food chain in the world from one loaf of bread!