Optimize Accounting firm websites for better connections with clients and recruits!

1. Customer Connection
Optimizing accounting firm websitesfor better connection with audiences
Creating a
70.5%
51.1%
33%
30.7% 29.6%
of most Accounting firms
01
THE TOP 2 BIGGEST CHALLENGES
Humanizing your website solves
HOW?
Provideinformativeblog posts, video, and
casestudieswith practical solutionsto
client'sproblems
Best Practices for
Humanizing Website Content
3. Explain any necessary
industry terms
4. Provide examples of your
firm's work and capabilities
Digital content and information attracts the
right people to your firm - both good clients
and good employees
1. Use a variety of different
content
2. Use plain language
and avoid industry jargon
02 Provideexamplesof your firm'scurrent talent,
expertise, and cultureto shownewhiresthe
dynamic workplacethey can expect
Source: http://www.business2community.com/online-marketing/connecting-with-your-
audiences-by-humanizing-your-accounting-firms-website-01271050
Potential employees are attracted to firms they can relate to and feel
passionate about - use your online content to excite recruits
80% of prospective clients check out
a firm's website before
contacting them
25% of accounting firms
attract their new talent
online
Want to humanize your accounting firm's
website to attract new clients and new hires?
Get in touch with MarketCadence today! www.marketcadence.net