Search

Being Location Aware

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

1 comments

Comments 1 - 1 of 1 previous next Post a comment

  • + ahousley ahousley 8 months ago
    “The (User Location Market) … will nearly triple in revenue this year, to $1.3 billion from $485 million in 2007, and will reach $8 billion in 2011.” - Gartner Research
Post a comment
Embed Video
Edit your comment Cancel

Notes on slide 1


















I believe we’re now past focusing upon early adopters and should focus upon location based apps that appeal to the early and late majority.

I believe we’re now past focusing upon early adopters and should focus upon location based apps that appeal to the early and late majority.

I believe we’re now past focusing upon early adopters and should focus upon location based apps that appeal to the early and late majority.

I believe we’re now past focusing upon early adopters and should focus upon location based apps that appeal to the early and late majority.


Paid customers usually give an app / service more time.
Rummble’s free app experienced 30% drop off on subscription / sign up.
The free app generated more bad reviews.


Location is a commodity.



10 Favorites

Being Location Aware - Presentation Transcript

  1. “Are we nearly there yet?” Alex Housley mashup* - Being-Location-Aware @ Ogilvy UK 19th March 2009 Friday, March 20, 2009
  2. LBS in 2004 • Higher Cost - location lookup, data usage • Lower Usability - small screen size, UI flexibility • Less Awareness • of social software • of location based services Friday, March 20, 2009
  3. 2009... Friday, March 20, 2009
  4. 2009: Social Explodes • 175 million Facebook users. • Twitter is “going nuclear”. • Growth across all demographics. Friday, March 20, 2009
  5. Relevance • Information overload. • Limited time and screen real estate. • We need filters! • We have unique trust networks. Friday, March 20, 2009
  6. Friday, March 20, 2009
  7. Friday, March 20, 2009
  8. Friday, March 20, 2009
  9. Friday, March 20, 2009
  10. Friday, March 20, 2009
  11. Friday, March 20, 2009
  12. Friday, March 20, 2009
  13. Platform War Friday, March 20, 2009
  14. “HUH?” Friday, March 20, 2009
  15. What is it good for? Friday, March 20, 2009
  16. Absolutely everything* *well, not quite everybody Friday, March 20, 2009
  17. Platform War • 800m app downloads from 13.7m iPhone users. • 3.2 billion people with mobile phones. • New devices, location-aware SDKs, app stores... • Great news for LBS developers - be excited :-) Friday, March 20, 2009
  18. Target Audience? Friday, March 20, 2009
  19. Target Audience? Friday, March 20, 2009
  20. Target Audience? Friday, March 20, 2009
  21. Target Audience? Friday, March 20, 2009
  22. Target Audience? Friday, March 20, 2009
  23. What a mess... Friday, March 20, 2009
  24. So, where’s the money? • The location based services opportunity is huge! • Location is a commodity. • Lower barriers to entry. Friday, March 20, 2009
  25. So, where’s the money? • Free isn’t always the best price. • Subscription. • Advertising - hyper-local is the future. • By-products - data, APIs, unique to your business... Friday, March 20, 2009
  26. Partner FTW • Don’t reinvent the wheel. • Find a niche and differentiate. • Consume great APIs & Frameworks (Rummble API, Google Geolocation, Y!OS, Virtual Earth, Skyhook XPS) • Work together. Friday, March 20, 2009
  27. Friday, March 20, 2009
  28. “The future is relevance; the context of not only where I am but what I’m doing, who I am, where I will be.” - AJS Friday, March 20, 2009
  29. Mr T on Mobile: http://bit.ly/mrtmobile Thanks! Friday, March 20, 2009

+ ahousleyahousley, 8 months ago

custom

1830 views, 10 favs, 5 embeds more stats

My perspective on location-based services as presen more

More info about this document

CC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs License

Go to text version

  • Total Views 1830
    • 1788 on SlideShare
    • 42 from embeds
  • Comments 1
  • Favorites 10
  • Downloads 90
Most viewed embeds
  • 34 views on http://housley.me
  • 4 views on http://www.soup.io
  • 2 views on http://www.slideshare.net
  • 1 views on http://surf.googlemashups.com
  • 1 views on http://www.engineer.tamuk.edu

more

All embeds
  • 34 views on http://housley.me
  • 4 views on http://www.soup.io
  • 2 views on http://www.slideshare.net
  • 1 views on http://surf.googlemashups.com
  • 1 views on http://www.engineer.tamuk.edu

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories

Tags

more
-->
Search
RSS Feed
What's new?

© 2009 SlideShare Inc. All Rights Reserved