0
“Are we nearly
                           there yet?”
                                      Alex Housley



              ...
LBS in 2004

                     • Higher Cost - location lookup, data usage
                     • Lower Usability - sma...
2009...




Friday, March 20, 2009
2009: Social Explodes

                     • 175 million Facebook users.
                     • Twitter is “going nuclear...
Relevance

                     • Information overload.
                     • Limited time and screen real estate.
      ...
Friday, March 20, 2009
Friday, March 20, 2009
Friday, March 20, 2009
Friday, March 20, 2009
Friday, March 20, 2009
Friday, March 20, 2009
Friday, March 20, 2009
Platform War

Friday, March 20, 2009
“HUH?”




Friday, March 20, 2009
What is it good for?



Friday, March 20, 2009
Absolutely
                         everything*

                               *well, not quite everybody


Friday, March...
Platform War

                     •   800m app downloads from 13.7m iPhone users.

                     •   3.2 billion p...
Target Audience?




Friday, March 20, 2009
Target Audience?




Friday, March 20, 2009
Target Audience?




Friday, March 20, 2009
Target Audience?




Friday, March 20, 2009
Target Audience?




Friday, March 20, 2009
What a mess...



Friday, March 20, 2009
So, where’s the money?

                  • The location based services
                         opportunity is huge!
    ...
So, where’s the money?

                     •   Free isn’t always the best price.

                     •   Subscription....
Partner FTW

                     •   Don’t reinvent the wheel.

                     •   Find a niche and differentiate.
...
Friday, March 20, 2009
“The future is relevance; the
                 context of not only where I am
                  but what I’m doing, who I ...
Mr T on Mobile:
                         http://bit.ly/mrtmobile

                                Thanks!

Friday, March 2...
Upcoming SlideShare
Loading in...5
×

Being Location Aware

2,072

Published on

My perspective on location-based services as presented at mashup* Being Location Aware on 19th March 2009.

You can find out more on this blog post, including more on location privacy: http://is.gd/oJmA

You can find me on Twitter:
http://twitter.com/ahousley

Thanks,
Alex

Published in: Technology, News & Politics
1 Comment
10 Likes
Statistics
Notes
  • “The (User Location Market) … will nearly triple in revenue this year, to $1.3 billion from $485 million in 2007, and will reach $8 billion in 2011.” - Gartner Research
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
2,072
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
123
Comments
1
Likes
10
Embeds 0
No embeds

No notes for slide

















  • I believe we’re now past focusing upon early adopters and should focus upon location based apps that appeal to the early and late majority.
  • I believe we’re now past focusing upon early adopters and should focus upon location based apps that appeal to the early and late majority.
  • I believe we’re now past focusing upon early adopters and should focus upon location based apps that appeal to the early and late majority.
  • I believe we’re now past focusing upon early adopters and should focus upon location based apps that appeal to the early and late majority.

  • Paid customers usually give an app / service more time.
    Rummble’s free app experienced 30% drop off on subscription / sign up.
    The free app generated more bad reviews.

  • Location is a commodity.


  • Transcript of "Being Location Aware"

    1. 1. “Are we nearly there yet?” Alex Housley mashup* - Being-Location-Aware @ Ogilvy UK 19th March 2009 Friday, March 20, 2009
    2. 2. LBS in 2004 • Higher Cost - location lookup, data usage • Lower Usability - small screen size, UI flexibility • Less Awareness • of social software • of location based services Friday, March 20, 2009
    3. 3. 2009... Friday, March 20, 2009
    4. 4. 2009: Social Explodes • 175 million Facebook users. • Twitter is “going nuclear”. • Growth across all demographics. Friday, March 20, 2009
    5. 5. Relevance • Information overload. • Limited time and screen real estate. • We need filters! • We have unique trust networks. Friday, March 20, 2009
    6. 6. Friday, March 20, 2009
    7. 7. Friday, March 20, 2009
    8. 8. Friday, March 20, 2009
    9. 9. Friday, March 20, 2009
    10. 10. Friday, March 20, 2009
    11. 11. Friday, March 20, 2009
    12. 12. Friday, March 20, 2009
    13. 13. Platform War Friday, March 20, 2009
    14. 14. “HUH?” Friday, March 20, 2009
    15. 15. What is it good for? Friday, March 20, 2009
    16. 16. Absolutely everything* *well, not quite everybody Friday, March 20, 2009
    17. 17. Platform War • 800m app downloads from 13.7m iPhone users. • 3.2 billion people with mobile phones. • New devices, location-aware SDKs, app stores... • Great news for LBS developers - be excited :-) Friday, March 20, 2009
    18. 18. Target Audience? Friday, March 20, 2009
    19. 19. Target Audience? Friday, March 20, 2009
    20. 20. Target Audience? Friday, March 20, 2009
    21. 21. Target Audience? Friday, March 20, 2009
    22. 22. Target Audience? Friday, March 20, 2009
    23. 23. What a mess... Friday, March 20, 2009
    24. 24. So, where’s the money? • The location based services opportunity is huge! • Location is a commodity. • Lower barriers to entry. Friday, March 20, 2009
    25. 25. So, where’s the money? • Free isn’t always the best price. • Subscription. • Advertising - hyper-local is the future. • By-products - data, APIs, unique to your business... Friday, March 20, 2009
    26. 26. Partner FTW • Don’t reinvent the wheel. • Find a niche and differentiate. • Consume great APIs & Frameworks (Rummble API, Google Geolocation, Y!OS, Virtual Earth, Skyhook XPS) • Work together. Friday, March 20, 2009
    27. 27. Friday, March 20, 2009
    28. 28. “The future is relevance; the context of not only where I am but what I’m doing, who I am, where I will be.” - AJS Friday, March 20, 2009
    29. 29. Mr T on Mobile: http://bit.ly/mrtmobile Thanks! Friday, March 20, 2009
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×