Cox Media Group Ohio<br />
CMG Ohio Reaches Consumers and Business Leaders Throughout the Dayton and Cincinnati Regions<br />
Readership of CMG Ohio’s Newspapers <br />750,200<br />694,500<br />617,700<br />502,500<br />Base: Adults in the Dayton D...
CMG Ohio’s Newspaper Audience Demographics<br />Note: Percentages may not add up to 100 due to rounding.<br />Base: Adults...
CMG Ohio’s Newspaper Web Sites<br />Enhance Your Newspaper Advertising<br />CMG Ohio’s Newspaper websites deliver an audie...
Visits<br />Page Views<br />CMG Ohio’s Newspaper Overall Website Growth in the Past 2 Years<br />Daily E-Paper, Weekly E-P...
Daytime is Our Primetime<br />Nearly 6 out of 10 of CMG Ohio’s Newspaper websites page views are during primetime business...
Ad Platforms<br />Search<br />Ad Sales<br />Partnership<br />Content<br />Hot Jobs<br />The Power of the Partnership<br />...
Online Reach
Platforms & Products
National Sales
International Brands
High Quality Local Content
Offline Distribution
Local Community
Local Sales
Strong Local Brands</li></ul>Yahoo! Strengths<br />Newspaper Strengths<br />
Content<br />Search Clicks<br />Ad Clicks<br />What Makes Up BT<br />Search<br />BT<br />A multitude of actions make up a ...
Dayton Daily News<br />A two-time Pulitzer Prize-winning daily purchased in 1898 by Ohio Governor James M. Cox, the Dayton...
Readership of the Dayton Daily News<br />509,400<br />475,100<br />438,600<br />364,600<br />Base: Adults in the Dayton ND...
Dayton Daily News Audience Demographics<br />Note: Percentages may not add up to 100 due to rounding.<br />Base: Adults in...
Extend Your Reach With Neighbors<br />Neighbors reaches more than 144,000 highly desirable households in the Dayton area.<...
Your ad will appear in an award-winning newspaper, filled with local and regional information readers want and need.</li><...
The Neighbors Zones<br />
Wright-Patterson Air Force Base Skywrighter<br />Skywrighter is a high-quality, weekly broadsheet publication serving the ...
Local economic impact of WPAFB: $5.1 billion*
Average WPAFB personnel income: $74,700 (military $48,500, civilian $86,600)*
Total number of WPAFB personnel: 27,400 (19,600 are civilian)*
74% of civilian employees have white collar jobs (53% of these have a bachelor’s degree or higher)**
Average length of service for civilian employees is 14.7 years**</li></ul>*Source: 2009 WPAFB Economic Impact Analysis Rep...
Reach Business Professionals<br />DaytonB2B - Providing local businesses in the Dayton market with business news, profiles...
Monthly Glossy Full-Color Magazine  Direct Mailed to 7,000 of the areas business owners, leaders and stakeholders, this pu...
Online B2B Channel Located onDaytonDailyNews.com, this channel averages 275,300 page views a month giving visitors local b...
Daily Business Headlines E-mail Weekday morning DaytonB2B brief and the most comprehensive and timely breaking local busin...
At Home<br />At Home isa high end tabloid publication, mailed to target zip codes with households that meet or exceed $300...
Active Dayton<br />ActiveDayton.com is a website catering specifically to adults aged 25-34 who are looking for entertainm...
 have a college education or greater
 be single
 have household incomes between $40,000 and $75,000.</li></ul>Monthly Site Traffic<br />Page Views: 963,000<br />Visits: 1...
Direct Mail<br />CMG Ohio offers turnkey direct mail capabilities that can target <br />your message by geography, demogra...
We will work with you to use our printing and ink jet capabilities, our distribution network, and our turnkey development ...
You will have access to our extensive demographic research, and strong design talent to build an engaging and cost-effecti...
In addition to our standard pricing options for direct mail, we offer many custom size options, list management and acquis...
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Cmg Ohio Presentation

  1. 1. Cox Media Group Ohio<br />
  2. 2. CMG Ohio Reaches Consumers and Business Leaders Throughout the Dayton and Cincinnati Regions<br />
  3. 3. Readership of CMG Ohio’s Newspapers <br />750,200<br />694,500<br />617,700<br />502,500<br />Base: Adults in the Dayton DMA plus Butler and Warren Counties; 1,076,900; Sample: 2,146<br />Source: 2010 Scarborough Research, Release 1<br />Note: Weekday, Sunday, and Websites include DDN, SNS MJ and HJN<br />30-day Readership includes: DDN, SNS, HJN, MJ, WS, PJ, OP, and FE in print<br />
  4. 4. CMG Ohio’s Newspaper Audience Demographics<br />Note: Percentages may not add up to 100 due to rounding.<br />Base: Adults in the Dayton DMA plus Butler and Warren Counties; 1,076,900; Sample: 2,146 <br />Source: 2010 Scarborough Research, Release 1<br />
  5. 5. CMG Ohio’s Newspaper Web Sites<br />Enhance Your Newspaper Advertising<br />CMG Ohio’s Newspaper websites deliver an audience that complements those reading the printed newspaper.<br />DaytonDailyNews.com visitors tend to be aged 18-54, with household incomes of 50,000+, have some undergraduate and/or post graduate education, be married, and employed full-time. <br />Reach A Growing Online Audience:<br />Source: 2008 Dayton RBS Study & 2010 Site Catalyst, 3rd Qtr Avg (Jul-Sep) <br />
  6. 6. Visits<br />Page Views<br />CMG Ohio’s Newspaper Overall Website Growth in the Past 2 Years<br />Daily E-Paper, Weekly E-Paper, and Classified Sites<br />In the past 2 years, Monthly Page Views have increased by 67% and Monthly Visits have increased by 38%<br />Source: 2008-2010 Site Catalyst <br />
  7. 7. Daytime is Our Primetime<br />Nearly 6 out of 10 of CMG Ohio’s Newspaper websites page views are during primetime business hours (8:00 am - 4:00 pm).<br />56%<br />Page Views<br />Source: Site Catalyst (December 2010)<br />
  8. 8. Ad Platforms<br />Search<br />Ad Sales<br />Partnership<br />Content<br />Hot Jobs<br />The Power of the Partnership<br /><ul><li>Leading Edge Technology
  9. 9. Online Reach
  10. 10. Platforms & Products
  11. 11. National Sales
  12. 12. International Brands
  13. 13. High Quality Local Content
  14. 14. Offline Distribution
  15. 15. Local Community
  16. 16. Local Sales
  17. 17. Strong Local Brands</li></ul>Yahoo! Strengths<br />Newspaper Strengths<br />
  18. 18. Content<br />Search Clicks<br />Ad Clicks<br />What Makes Up BT<br />Search<br />BT<br />A multitude of actions make up a user’s behavioral profile.<br />
  19. 19. Dayton Daily News<br />A two-time Pulitzer Prize-winning daily purchased in 1898 by Ohio Governor James M. Cox, the Dayton Daily News reigns as the first Cox Ohio Publishing newspaper.<br />A significantly higher percentage of adults in Dayton are reading newspapers in print and online, especially when compared to local markets and markets of comparable size. Dayton ranks twentieth nationally in newspaper readership!*<br />DaytonDailyNews.com is available 24 hours a day, 7-days a week. Our website features the latest breaking local news, sports, and entertainment information including blogs from readers’ favorite columnists, opinions, and more.<br />*Source: 2009 Scarborough<br />
  20. 20. Readership of the Dayton Daily News<br />509,400<br />475,100<br />438,600<br />364,600<br />Base: Adults in the Dayton NDM: 644,300; Sample: 1,453<br />Source: 2010 Scarborough Research, Release 1<br />
  21. 21. Dayton Daily News Audience Demographics<br />Note: Percentages may not add up to 100 due to rounding.<br />Base: Adults in the Dayton NDM; 644,300; Sample: 1,453<br />Source: 2010 Scarborough Research, Release 1<br />
  22. 22. Extend Your Reach With Neighbors<br />Neighbors reaches more than 144,000 highly desirable households in the Dayton area.<br /><ul><li>Advertising investment is focused on households most likely to shop your business.
  23. 23. Your ad will appear in an award-winning newspaper, filled with local and regional information readers want and need.</li></ul>Chart sources: 2010 Claritas, 2010 Internal circulation records<br />
  24. 24. The Neighbors Zones<br />
  25. 25. Wright-Patterson Air Force Base Skywrighter<br />Skywrighter is a high-quality, weekly broadsheet publication serving the Wright-Patterson Air Force Base community. <br />Only newspaper circulated on base, giving you direct access to the base employees and families.<br />Distributed in and around the base each Friday, it has a weekly circulation of approximately 16,000. <br />Skywrighter targets Air Force and civilian personnel, so you’ll reach a highly desirable audience that is well-educated, affluent – and many are new residents looking for local products, services, and employment opportunities. <br />Full preprint distribution is available; 16,000 copies required.<br />Key Facts about WPAFB:<br /><ul><li>WPAFB is the most diverse and organizationally complex base in the U.S. Air Force*
  26. 26. Local economic impact of WPAFB: $5.1 billion*
  27. 27. Average WPAFB personnel income: $74,700 (military $48,500, civilian $86,600)*
  28. 28. Total number of WPAFB personnel: 27,400 (19,600 are civilian)*
  29. 29. 74% of civilian employees have white collar jobs (53% of these have a bachelor’s degree or higher)**
  30. 30. Average length of service for civilian employees is 14.7 years**</li></ul>*Source: 2009 WPAFB Economic Impact Analysis Report <br />**Source: 2010 Air Force Personnel Services<br />
  31. 31. Reach Business Professionals<br />DaytonB2B - Providing local businesses in the Dayton market with business news, profiles of key people and organizations, local networking, business development aids and much more. This powerful package reaches 37% of the Dayton market.<br /><ul><li>Daily Business PageDaily business section in the Dayton Daily News
  32. 32. Monthly Glossy Full-Color Magazine Direct Mailed to 7,000 of the areas business owners, leaders and stakeholders, this publication reaches 3.8 readers per copy.
  33. 33. Online B2B Channel Located onDaytonDailyNews.com, this channel averages 275,300 page views a month giving visitors local business news coverage and information.
  34. 34. Daily Business Headlines E-mail Weekday morning DaytonB2B brief and the most comprehensive and timely breaking local business news alerts to our opt in e-mail list. </li></ul>Base: Adults in the Dayton NDM; n=1,269<br />Sources: 2008 Dayton RBS Study; 4th Qtr 2010 Site Catalyst<br />
  35. 35. At Home<br />At Home isa high end tabloid publication, mailed to target zip codes with households that meet or exceed $300K in value, focusing on home design trends and suburban way of life.<br />
  36. 36. Active Dayton<br />ActiveDayton.com is a website catering specifically to adults aged 25-34 who are looking for entertainment information about news, events and merchandise in the local area. <br />This highly desirable target market is more likely to: <br /><ul><li> be employed full-time
  37. 37. have a college education or greater
  38. 38. be single
  39. 39. have household incomes between $40,000 and $75,000.</li></ul>Monthly Site Traffic<br />Page Views: 963,000<br />Visits: 127,600<br />Time Spent per Visit: 8.04 minutes<br />Total Minutes on Site: 1,030,100<br />Source: 2008 Dayton RBS Study and 2010 Site Catalyst: 4th Qtr Avg (Oct-Dec) <br />
  40. 40. Direct Mail<br />CMG Ohio offers turnkey direct mail capabilities that can target <br />your message by geography, demographics or your custom list, or a combination of yours and a bought list.<br /><ul><li>What makes us different?
  41. 41. We will work with you to use our printing and ink jet capabilities, our distribution network, and our turnkey development capabilities to find the best and most cost effective message delivery systems
  42. 42. You will have access to our extensive demographic research, and strong design talent to build an engaging and cost-effective campaign to grow your business, promote an event or extend your brand
  43. 43. In addition to our standard pricing options for direct mail, we offer many custom size options, list management and acquisition services, and many ways to increase the effectiveness of your advertising budget. Plus our direct mail creative services are free of charge*.</li></ul>*Certain terms apply. See your Media Consultant for more details.<br />
  44. 44. Springfield News-Sun<br />Winner of nearly 100 Ohio Associated Press Awards including a General Excellence Award from Ohio Associated Press. <br />Springfield’s daily newspaper has been serving residents of Clark and Champaign counties since 1817.<br />Over 80% of adults in Clark County read the Springfield News-Sun over the course of a month*. <br />*Source: 2010 Scarborough, Release 1<br />
  45. 45. Readership of the Springfield News-Sun<br />85,700<br />80,800<br />78,600<br />63,200<br />Base: Adults in Clark County; 107,000; Sample: 252<br />Source: 2010 Scarborough Research, Release 1<br />
  46. 46. Springfield News-Sun Audience Demographics<br />Note: Percentages may not add up to 100 due to rounding.<br />Base: Adults in Clark County; 107,000; Sample: 252<br />Source: 2010 Scarborough Research, Release 1<br />
  47. 47. Reach Business Professionals With Springfield B2B Magazine<br /><ul><li>Bi-monthly business-to-business publication developed in partnership with the Greater Springfield Chamber of Commerce
  48. 48. Glossy magazine with LOCAL business news and information, profiles of key people and organizations, local networking, updates on development opportunities, financing and labor laws, topical discussion forums and much more.
  49. 49. Launched in February 2010</li></li></ul><li>The CMG Ohio Healthcare Market<br />85,700<br />80,800<br />63,200<br />Base: Adults in Clark County; 107,000; Sample: 252<br />Source: 2010 Scarborough Research, Release 1<br />Note: Hospitals used past 3 years<br />
  50. 50. Medical Services Used by Greater Dayton Area Residents<br />Base: Adults in the Dayton DMA; plus Butler and Warren Counties: 1,352,400; Sample: 2,464<br />Source: 2010 Scarborough Research, Release 1<br />Note :Medical Services Used at Hospitals for past 3 years<br />
  51. 51. Readership of Premier Customers in the Dayton Daily News Readership Market<br />154,300<br />127,700<br />Base: Adults in the DDN NDM who have visited Good Sam, MVH, or UVMC in the past 3 years: 215,000; Sample: 1,453<br />Source: 2010 Scarborough Research, Release 1<br />
  52. 52. CMG Ohio Readership of Adults who have Visited Atrium/Middletown Regional<br />55,800<br />35,500<br />Base: Adults who have visited Atrium Medical Center in the past 3 years: 74,400; Sample: 85<br />Source: 2010 Scarborough Research, Release 1<br />
  53. 53. The Cincinnati DMA<br />
  54. 54. Readership of CMG Ohio’s Northern Cincinnati Newspapers <br />256,700<br />249,700<br />136,100<br />124,900<br />Base: Adults in Butler and Warren Counties; 433,300; Sample: 501<br />Source: 2010 Scarborough Research, Release 1<br />Note: Weekday, Sunday, and Websites include only MJ and HJN<br />30-day Readership includes: HJN, MJ, WS, PJ, OP, and FE in print<br />
  55. 55. Demographics of CMG Ohio’s Northern Cincinnati Newspapers<br />Note: Percentages may not add up to 100 due to rounding<br />30-day audience included MJ, HJN, PJ, WS, OP and FE in print with 30 days of HJN.com and MJ.com<br />Base: Adults in Butler and Warren Counties; 433,300; Sample 501<br />Source: 2010 Scarborough Research, Release 1<br />
  56. 56. CMG Ohio Reaches Northern Cincinnati Better Than Its Closest Metro Competitor<br />180,500<br />211,000<br />249,700<br />147,400<br />CMG Ohio reach includes: JournalNews, Middletown Journal, Oxford Press, Fairfield Echo, Pulse-Journal, & Western Star. <br />Enquirer reach includes: Cincinnati Enquirer.<br />Base: Adults in Butler and Warren Counties; 433,300; Sample: 501<br />Source: 2010 Scarborough Research, Release 1<br />
  57. 57. CMG Ohio Reaches Butler and Warren Counties Better Than Its Closest Metro Competitor<br />83,900 (19%) adults read only the Enquirer in print<br />74,100 (17%) adults read both in print<br />141,400 (33%) adults read only Cox Ohio Print Products <br />68% of adults in Butler and Warren Counties read CMG Ohio Newspapers or the Enquirer in print each month<br />CMG Ohio reach includes: JournalNews, Middletown Journal, Oxford Press, Fairfield Echo, Pulse-Journal, & Western Star. <br />Enquirer reach includes: Cincinnati Enquirer.<br />Base: Adults in Butler and Warren Counties; 433,300; Sample: 501<br />Source: 2010 Scarborough Research, Release 1<br />
  58. 58. Hamilton JournalNews<br />The JournalNews has been bringing award-winning news and information to readers in the Hamilton area since 1886. <br />More than once it has been named Best Newspaper in Ohio by The Ohio Society of Professional Journalists for its circulation. The paper has also received First Place General Excellence Award by the Associated Press.<br />Journal-News.com is available 24 hours a day, 7-days a week featuring local breaking news from Hamilton, Fairfield and Liberty Township.<br />
  59. 59. Readership of the Hamilton JournalNews<br />66,700<br />58,800<br />45,600<br />43,500<br />Base: Adults in the HJN NDM; 97,600; Sample: 113<br />Source: 2010 Scarborough Research, Release 1<br />
  60. 60. The Middletown Journal<br />Since 1857, this award-winning morning newspaper has served residents in Butler and Warren counties, and has been recognized by the Associated Press for photography, sports and headline writing. <br />It has also has won first place awards from the Associated Press for Breaking News, Best Feature Writer and Best Sports Radio.<br />MiddletownJournal.com is available 24 hours a day, 7-days a week featuring local breaking news from Middletown, Monroe, Trenton and Franklin.<br />
  61. 61. Readership of the Middletown Journal<br />67,000<br />65,600<br />55,100<br />51,500<br />Base: Adults in the MJ NDM; 110,500; Sample: 123<br />Source: 2010 Scarborough Research, Release 1<br />
  62. 62. The Pulse~Journal<br />The Pulse-Journal weekly newspaper publishes five editions each week and is delivered free to homes once every week, just before the weekend. <br />It has been named Newspaper of the Year as well as Best Local Community Website by Suburban Newspapers of America, as well as Best Non-Daily Newspaper in the nation by Inland Press Foundation.<br />Editions include:<br />West Chester Edition: 45069, 45241<br />Mason Edition: 45040<br />Kings & Little Miami Edition: 45034, 45039, 45140, 45152, 45065<br />Liberty Twp. Edition: 45011, 45044<br />Monroe Edition: 45050<br />
  63. 63. Reach of The Pulse~Journal<br />The Pulse-Journal reaches 66%+ (77,500 adults) of its footprint each month.<br />*West Chester and Liberty Twp. are now separate editorial editions<br />+Does not include new Monroe Edition<br />Sources: 2007 SWG Study (Wilkerson & Associates), ABC Audit Report ending March 31, 2010<br />
  64. 64. The Western Star<br />The Western Star is Ohio’s oldest weekly paper and provides in-depth coverage of historic Lebanon and the surrounding area in Warren County. <br />Named Best Newspaper in the Nation by the Inland Press Foundation, with phenomenal growth in the region, it is rich in heritage and opportunity at the same time. <br />The Western Star reaches 67% of adults in print every month!<br />Sources: 2007 SWG Study (Wilkerson & Associates), ABC Audit report ended March 31, 2010<br />
  65. 65. The Fairfield Echo<br />The Fairfield Echo is a free weekly newspaper delivered to the highly desirable households of Fairfield and Fairfield Township. <br />It has been recognized as the Best Non-Daily Newspaper in Ohio by the Cleveland Press Club. Fairfield and Fairfield Township have consistently been one of the region’s hottest growth areas.<br />The Fairfield Echo reaches 63% of adults in print every month!<br />Sources: 2007 SWG Study (Wilkerson & Associates), ABC Audit Report ending March 31, 2010 <br />
  66. 66. The Oxford Press<br />The Oxford Press is a paid weekly published for full-time residents of the college town of Oxford, home of the prestigious Miami University. <br />This outstanding newspaper earned the Ohio Newspaper Show’s General Excellence Award, three First Place Hooper Awards from the Ohio Newspaper Association, and a Best of Cox award for Division 2 in the non-daily category.<br />The Oxford Press reaches nearly 11,000 adults in print every month!<br />Source: 2008 Scarborough, R2 ABC Audit Report ending March 30, 2009<br />
  67. 67. Reach Business Professionals With CinDayB2B Magazine<br />Launched in November 2010, CinDayB2B focuses on the high growth business markets in the greater Butler and Warren County region featuring:<br /><ul><li>Timely news and information
  68. 68. In-depth profiles of key organizations and leaders
  69. 69. Aspects of growing your business including knowing the law, choosing the right technology and hiring the right person for the job.</li></li></ul><li>Thank You for Your Time!<br />
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