Cmg Ohio Presentation

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  • 1. Cox Media Group Ohio
  • 2. CMG Ohio Reaches Consumers and Business Leaders Throughout the Dayton and Cincinnati Regions
  • 3. Readership of CMG Ohio’s Newspapers
    750,200
    694,500
    617,700
    502,500
    Base: Adults in the Dayton DMA plus Butler and Warren Counties; 1,076,900; Sample: 2,146
    Source: 2010 Scarborough Research, Release 1
    Note: Weekday, Sunday, and Websites include DDN, SNS MJ and HJN
    30-day Readership includes: DDN, SNS, HJN, MJ, WS, PJ, OP, and FE in print
  • 4. CMG Ohio’s Newspaper Audience Demographics
    Note: Percentages may not add up to 100 due to rounding.
    Base: Adults in the Dayton DMA plus Butler and Warren Counties; 1,076,900; Sample: 2,146
    Source: 2010 Scarborough Research, Release 1
  • 5. CMG Ohio’s Newspaper Web Sites
    Enhance Your Newspaper Advertising
    CMG Ohio’s Newspaper websites deliver an audience that complements those reading the printed newspaper.
    DaytonDailyNews.com visitors tend to be aged 18-54, with household incomes of 50,000+, have some undergraduate and/or post graduate education, be married, and employed full-time.
    Reach A Growing Online Audience:
    Source: 2008 Dayton RBS Study & 2010 Site Catalyst, 3rd Qtr Avg (Jul-Sep)
  • 6. Visits
    Page Views
    CMG Ohio’s Newspaper Overall Website Growth in the Past 2 Years
    Daily E-Paper, Weekly E-Paper, and Classified Sites
    In the past 2 years, Monthly Page Views have increased by 67% and Monthly Visits have increased by 38%
    Source: 2008-2010 Site Catalyst
  • 7. Daytime is Our Primetime
    Nearly 6 out of 10 of CMG Ohio’s Newspaper websites page views are during primetime business hours (8:00 am - 4:00 pm).
    56%
    Page Views
    Source: Site Catalyst (December 2010)
  • 8. Ad Platforms
    Search
    Ad Sales
    Partnership
    Content
    Hot Jobs
    The Power of the Partnership
    • Leading Edge Technology
    • 9. Online Reach
    • 10. Platforms & Products
    • 11. National Sales
    • 12. International Brands
    • 13. High Quality Local Content
    • 14. Offline Distribution
    • 15. Local Community
    • 16. Local Sales
    • 17. Strong Local Brands
    Yahoo! Strengths
    Newspaper Strengths
  • 18. Content
    Search Clicks
    Ad Clicks
    What Makes Up BT
    Search
    BT
    A multitude of actions make up a user’s behavioral profile.
  • 19. Dayton Daily News
    A two-time Pulitzer Prize-winning daily purchased in 1898 by Ohio Governor James M. Cox, the Dayton Daily News reigns as the first Cox Ohio Publishing newspaper.
    A significantly higher percentage of adults in Dayton are reading newspapers in print and online, especially when compared to local markets and markets of comparable size. Dayton ranks twentieth nationally in newspaper readership!*
    DaytonDailyNews.com is available 24 hours a day, 7-days a week. Our website features the latest breaking local news, sports, and entertainment information including blogs from readers’ favorite columnists, opinions, and more.
    *Source: 2009 Scarborough
  • 20. Readership of the Dayton Daily News
    509,400
    475,100
    438,600
    364,600
    Base: Adults in the Dayton NDM: 644,300; Sample: 1,453
    Source: 2010 Scarborough Research, Release 1
  • 21. Dayton Daily News Audience Demographics
    Note: Percentages may not add up to 100 due to rounding.
    Base: Adults in the Dayton NDM; 644,300; Sample: 1,453
    Source: 2010 Scarborough Research, Release 1
  • 22. Extend Your Reach With Neighbors
    Neighbors reaches more than 144,000 highly desirable households in the Dayton area.
    • Advertising investment is focused on households most likely to shop your business.
    • 23. Your ad will appear in an award-winning newspaper, filled with local and regional information readers want and need.
    Chart sources: 2010 Claritas, 2010 Internal circulation records
  • 24. The Neighbors Zones
  • 25. Wright-Patterson Air Force Base Skywrighter
    Skywrighter is a high-quality, weekly broadsheet publication serving the Wright-Patterson Air Force Base community.
    Only newspaper circulated on base, giving you direct access to the base employees and families.
    Distributed in and around the base each Friday, it has a weekly circulation of approximately 16,000.
    Skywrighter targets Air Force and civilian personnel, so you’ll reach a highly desirable audience that is well-educated, affluent – and many are new residents looking for local products, services, and employment opportunities.
    Full preprint distribution is available; 16,000 copies required.
    Key Facts about WPAFB:
    • WPAFB is the most diverse and organizationally complex base in the U.S. Air Force*
    • 26. Local economic impact of WPAFB: $5.1 billion*
    • 27. Average WPAFB personnel income: $74,700 (military $48,500, civilian $86,600)*
    • 28. Total number of WPAFB personnel: 27,400 (19,600 are civilian)*
    • 29. 74% of civilian employees have white collar jobs (53% of these have a bachelor’s degree or higher)**
    • 30. Average length of service for civilian employees is 14.7 years**
    *Source: 2009 WPAFB Economic Impact Analysis Report
    **Source: 2010 Air Force Personnel Services
  • 31. Reach Business Professionals
    DaytonB2B - Providing local businesses in the Dayton market with business news, profiles of key people and organizations, local networking, business development aids and much more. This powerful package reaches 37% of the Dayton market.
    • Daily Business PageDaily business section in the Dayton Daily News
    • 32. Monthly Glossy Full-Color Magazine Direct Mailed to 7,000 of the areas business owners, leaders and stakeholders, this publication reaches 3.8 readers per copy.
    • 33. Online B2B Channel Located onDaytonDailyNews.com, this channel averages 275,300 page views a month giving visitors local business news coverage and information.
    • 34. Daily Business Headlines E-mail Weekday morning DaytonB2B brief and the most comprehensive and timely breaking local business news alerts to our opt in e-mail list.
    Base: Adults in the Dayton NDM; n=1,269
    Sources: 2008 Dayton RBS Study; 4th Qtr 2010 Site Catalyst
  • 35. At Home
    At Home isa high end tabloid publication, mailed to target zip codes with households that meet or exceed $300K in value, focusing on home design trends and suburban way of life.
  • 36. Active Dayton
    ActiveDayton.com is a website catering specifically to adults aged 25-34 who are looking for entertainment information about news, events and merchandise in the local area.
    This highly desirable target market is more likely to:
    • be employed full-time
    • 37. have a college education or greater
    • 38. be single
    • 39. have household incomes between $40,000 and $75,000.
    Monthly Site Traffic
    Page Views: 963,000
    Visits: 127,600
    Time Spent per Visit: 8.04 minutes
    Total Minutes on Site: 1,030,100
    Source: 2008 Dayton RBS Study and 2010 Site Catalyst: 4th Qtr Avg (Oct-Dec)
  • 40. Direct Mail
    CMG Ohio offers turnkey direct mail capabilities that can target
    your message by geography, demographics or your custom list, or a combination of yours and a bought list.
    • What makes us different?
    • 41. We will work with you to use our printing and ink jet capabilities, our distribution network, and our turnkey development capabilities to find the best and most cost effective message delivery systems
    • 42. You will have access to our extensive demographic research, and strong design talent to build an engaging and cost-effective campaign to grow your business, promote an event or extend your brand
    • 43. In addition to our standard pricing options for direct mail, we offer many custom size options, list management and acquisition services, and many ways to increase the effectiveness of your advertising budget. Plus our direct mail creative services are free of charge*.
    *Certain terms apply. See your Media Consultant for more details.
  • 44. Springfield News-Sun
    Winner of nearly 100 Ohio Associated Press Awards including a General Excellence Award from Ohio Associated Press.
    Springfield’s daily newspaper has been serving residents of Clark and Champaign counties since 1817.
    Over 80% of adults in Clark County read the Springfield News-Sun over the course of a month*.
    *Source: 2010 Scarborough, Release 1
  • 45. Readership of the Springfield News-Sun
    85,700
    80,800
    78,600
    63,200
    Base: Adults in Clark County; 107,000; Sample: 252
    Source: 2010 Scarborough Research, Release 1
  • 46. Springfield News-Sun Audience Demographics
    Note: Percentages may not add up to 100 due to rounding.
    Base: Adults in Clark County; 107,000; Sample: 252
    Source: 2010 Scarborough Research, Release 1
  • 47. Reach Business Professionals With Springfield B2B Magazine
    • Bi-monthly business-to-business publication developed in partnership with the Greater Springfield Chamber of Commerce
    • 48. Glossy magazine with LOCAL business news and information, profiles of key people and organizations, local networking, updates on development opportunities, financing and labor laws, topical discussion forums and much more.
    • 49. Launched in February 2010
  • The CMG Ohio Healthcare Market
    85,700
    80,800
    63,200
    Base: Adults in Clark County; 107,000; Sample: 252
    Source: 2010 Scarborough Research, Release 1
    Note: Hospitals used past 3 years
  • 50. Medical Services Used by Greater Dayton Area Residents
    Base: Adults in the Dayton DMA; plus Butler and Warren Counties: 1,352,400; Sample: 2,464
    Source: 2010 Scarborough Research, Release 1
    Note :Medical Services Used at Hospitals for past 3 years
  • 51. Readership of Premier Customers in the Dayton Daily News Readership Market
    154,300
    127,700
    Base: Adults in the DDN NDM who have visited Good Sam, MVH, or UVMC in the past 3 years: 215,000; Sample: 1,453
    Source: 2010 Scarborough Research, Release 1
  • 52. CMG Ohio Readership of Adults who have Visited Atrium/Middletown Regional
    55,800
    35,500
    Base: Adults who have visited Atrium Medical Center in the past 3 years: 74,400; Sample: 85
    Source: 2010 Scarborough Research, Release 1
  • 53. The Cincinnati DMA
  • 54. Readership of CMG Ohio’s Northern Cincinnati Newspapers
    256,700
    249,700
    136,100
    124,900
    Base: Adults in Butler and Warren Counties; 433,300; Sample: 501
    Source: 2010 Scarborough Research, Release 1
    Note: Weekday, Sunday, and Websites include only MJ and HJN
    30-day Readership includes: HJN, MJ, WS, PJ, OP, and FE in print
  • 55. Demographics of CMG Ohio’s Northern Cincinnati Newspapers
    Note: Percentages may not add up to 100 due to rounding
    30-day audience included MJ, HJN, PJ, WS, OP and FE in print with 30 days of HJN.com and MJ.com
    Base: Adults in Butler and Warren Counties; 433,300; Sample 501
    Source: 2010 Scarborough Research, Release 1
  • 56. CMG Ohio Reaches Northern Cincinnati Better Than Its Closest Metro Competitor
    180,500
    211,000
    249,700
    147,400
    CMG Ohio reach includes: JournalNews, Middletown Journal, Oxford Press, Fairfield Echo, Pulse-Journal, & Western Star.
    Enquirer reach includes: Cincinnati Enquirer.
    Base: Adults in Butler and Warren Counties; 433,300; Sample: 501
    Source: 2010 Scarborough Research, Release 1
  • 57. CMG Ohio Reaches Butler and Warren Counties Better Than Its Closest Metro Competitor
    83,900 (19%) adults read only the Enquirer in print
    74,100 (17%) adults read both in print
    141,400 (33%) adults read only Cox Ohio Print Products
    68% of adults in Butler and Warren Counties read CMG Ohio Newspapers or the Enquirer in print each month
    CMG Ohio reach includes: JournalNews, Middletown Journal, Oxford Press, Fairfield Echo, Pulse-Journal, & Western Star.
    Enquirer reach includes: Cincinnati Enquirer.
    Base: Adults in Butler and Warren Counties; 433,300; Sample: 501
    Source: 2010 Scarborough Research, Release 1
  • 58. Hamilton JournalNews
    The JournalNews has been bringing award-winning news and information to readers in the Hamilton area since 1886.
    More than once it has been named Best Newspaper in Ohio by The Ohio Society of Professional Journalists for its circulation. The paper has also received First Place General Excellence Award by the Associated Press.
    Journal-News.com is available 24 hours a day, 7-days a week featuring local breaking news from Hamilton, Fairfield and Liberty Township.
  • 59. Readership of the Hamilton JournalNews
    66,700
    58,800
    45,600
    43,500
    Base: Adults in the HJN NDM; 97,600; Sample: 113
    Source: 2010 Scarborough Research, Release 1
  • 60. The Middletown Journal
    Since 1857, this award-winning morning newspaper has served residents in Butler and Warren counties, and has been recognized by the Associated Press for photography, sports and headline writing.
    It has also has won first place awards from the Associated Press for Breaking News, Best Feature Writer and Best Sports Radio.
    MiddletownJournal.com is available 24 hours a day, 7-days a week featuring local breaking news from Middletown, Monroe, Trenton and Franklin.
  • 61. Readership of the Middletown Journal
    67,000
    65,600
    55,100
    51,500
    Base: Adults in the MJ NDM; 110,500; Sample: 123
    Source: 2010 Scarborough Research, Release 1
  • 62. The Pulse~Journal
    The Pulse-Journal weekly newspaper publishes five editions each week and is delivered free to homes once every week, just before the weekend.
    It has been named Newspaper of the Year as well as Best Local Community Website by Suburban Newspapers of America, as well as Best Non-Daily Newspaper in the nation by Inland Press Foundation.
    Editions include:
    West Chester Edition: 45069, 45241
    Mason Edition: 45040
    Kings & Little Miami Edition: 45034, 45039, 45140, 45152, 45065
    Liberty Twp. Edition: 45011, 45044
    Monroe Edition: 45050
  • 63. Reach of The Pulse~Journal
    The Pulse-Journal reaches 66%+ (77,500 adults) of its footprint each month.
    *West Chester and Liberty Twp. are now separate editorial editions
    +Does not include new Monroe Edition
    Sources: 2007 SWG Study (Wilkerson & Associates), ABC Audit Report ending March 31, 2010
  • 64. The Western Star
    The Western Star is Ohio’s oldest weekly paper and provides in-depth coverage of historic Lebanon and the surrounding area in Warren County.
    Named Best Newspaper in the Nation by the Inland Press Foundation, with phenomenal growth in the region, it is rich in heritage and opportunity at the same time.
    The Western Star reaches 67% of adults in print every month!
    Sources: 2007 SWG Study (Wilkerson & Associates), ABC Audit report ended March 31, 2010
  • 65. The Fairfield Echo
    The Fairfield Echo is a free weekly newspaper delivered to the highly desirable households of Fairfield and Fairfield Township.
    It has been recognized as the Best Non-Daily Newspaper in Ohio by the Cleveland Press Club. Fairfield and Fairfield Township have consistently been one of the region’s hottest growth areas.
    The Fairfield Echo reaches 63% of adults in print every month!
    Sources: 2007 SWG Study (Wilkerson & Associates), ABC Audit Report ending March 31, 2010
  • 66. The Oxford Press
    The Oxford Press is a paid weekly published for full-time residents of the college town of Oxford, home of the prestigious Miami University.
    This outstanding newspaper earned the Ohio Newspaper Show’s General Excellence Award, three First Place Hooper Awards from the Ohio Newspaper Association, and a Best of Cox award for Division 2 in the non-daily category.
    The Oxford Press reaches nearly 11,000 adults in print every month!
    Source: 2008 Scarborough, R2 ABC Audit Report ending March 30, 2009
  • 67. Reach Business Professionals With CinDayB2B Magazine
    Launched in November 2010, CinDayB2B focuses on the high growth business markets in the greater Butler and Warren County region featuring:
    • Timely news and information
    • 68. In-depth profiles of key organizations and leaders
    • 69. Aspects of growing your business including knowing the law, choosing the right technology and hiring the right person for the job.
  • Thank You for Your Time!