Ignore the
“Experts” and
Build Influence
  Naturally
Aaron Hockley - @ahockley
Social Media
       =
Conversations
This is Not a
Conversation




 photo by Tavallai [Flickr]
Social Media
       =
Conversations
Be Yourself

 Don’t Be All
About Yourself
Be Helpful
Make
Connections
Homework
    Trust Agents
Chris Brogan and Julien Smith

The Whuffie Factor
         Tara Hunt
Aaron Hockley

aaronhockley.com
    @ahockley
aaron@hockley.org
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Ignore the "Experts": Using Social Media to Build Influence Naturally

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High level slides to accompany a short talk to the Salem Tribe about how to build trust and influence using social media.

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Ignore the "Experts": Using Social Media to Build Influence Naturally

  1. 1. Ignore the “Experts” and Build Influence Naturally Aaron Hockley - @ahockley
  2. 2. Social Media = Conversations
  3. 3. This is Not a Conversation photo by Tavallai [Flickr]
  4. 4. Social Media = Conversations
  5. 5. Be Yourself Don’t Be All About Yourself
  6. 6. Be Helpful
  7. 7. Make Connections
  8. 8. Homework Trust Agents Chris Brogan and Julien Smith The Whuffie Factor Tara Hunt
  9. 9. Aaron Hockley aaronhockley.com @ahockley aaron@hockley.org

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