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After Launching a Couple Dozen Blogs, I Figured Out How To Do it Right
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After Launching a Couple Dozen Blogs, I Figured Out How To Do it Right

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Lessons learned and best practices for preparing and launching a blog using the WordPress blog platform. Originally presented at WordCamp Seattle in September 2009.

Lessons learned and best practices for preparing and launching a blog using the WordPress blog platform. Originally presented at WordCamp Seattle in September 2009.

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After Launching a Couple Dozen Blogs, I Figured Out How To Do it Right Presentation Transcript

  • 1. After Launching a Couple Dozen Blogs, I Figured Out How to Do it Right Aaron Hockley
  • 2. I Don’t Want to Be This photo © darkpatator [Flickr]
  • 3. Simple Goals Nobody Should Ever See This
  • 4. Simple Goals Traffic
  • 5. Our Specimen: SocialPhotoTalk.com
  • 6. The “Duh” Steps
  • 7. The “Duh” Steps Buy the Domain
  • 8. The “Duh” Steps Buy the Domain Setup Domain on the Web Host
  • 9. The “Duh” Steps Buy the Domain Setup Domain on the Web Host Install WordPress
  • 10. Install Maintenance Mode photo © Editor B [Flickr]
  • 11. Security Good, Spam Bad
  • 12. Security Good, Spam Bad Setup a User Account
  • 13. Security Good, Spam Bad Setup a User Account Delete the Admin Account
  • 14. Security Good, Spam Bad Setup a User Account Delete the Admin Account Activate Akismet
  • 15. Get Set to Set the Settings
  • 16. Get Set to Set the Settings Permalinks
  • 17. Get Set to Set the Settings Permalinks Discussion (Comments) will you use a hosted comment service?
  • 18. Get Set to Set the Settings Permalinks Discussion (Comments) will you use a hosted comment service? Reading (Homepage, Post Counts)
  • 19. Make It Look Purty bit.ly/GetThesis * ...or any theme of your choice * that’s an affiliate link
  • 20. Make It Look Purty bit.ly/GetThesis * ...or any theme of your choice ... and customize it * that’s an affiliate link
  • 21. Initial Plugins
  • 22. Initial Plugins Dashboard Scheduled Posts
  • 23. Initial Plugins Dashboard Scheduled Posts No Self Pings
  • 24. Initial Plugins Dashboard Scheduled Posts No Self Pings Twitter Tools (and customize the “new blog post” text)
  • 25. Funny Photo Time photo © tenioman [Flickr]
  • 26. An Appropriate Amount of Clutter Subscription (RSS, email, Twitter) Recent Comments Categories/Tags/Archives Affiliates/Ads
  • 27. OpenID: It’s a Good Thing
  • 28. Don’t Forget Pages
  • 29. Don’t Forget Pages About (and Contact)
  • 30. Don’t Forget Pages About (and Contact) Custom 404
  • 31. Don’t Forget Pages About (and Contact) Custom 404 Archives I like the Clean Archives Reloaded plugin
  • 32. And This Stuff Too Analytics Twitter Account Favicon
  • 33. Write Content
  • 34. Write Content Really
  • 35. Write Content Really A Bunch of It
  • 36. Think Before Launching
  • 37. Just Before Launch Deactivate Maintenace Mode Disable Twitter Tools Publish Queued Posts
  • 38. Launch photo © p_c_w [Flickr]
  • 39. Just After Launch Re-enable Twitter Tools Setup Feedburner (create feed, redirect) Setup email subscription
  • 40. Q&A Notes at bit.ly/bloglaunch Aaron Hockley aaronhockley.com @ahockley