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After Launching a Couple Dozen Blogs, I Figured Out How To Do it Right
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After Launching a Couple Dozen Blogs, I Figured Out How To Do it Right

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Lessons learned and best practices for preparing and launching a blog using the WordPress blog platform. Originally presented at WordCamp Seattle in September 2009.

Lessons learned and best practices for preparing and launching a blog using the WordPress blog platform. Originally presented at WordCamp Seattle in September 2009.

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After Launching a Couple Dozen Blogs, I Figured Out How To Do it Right After Launching a Couple Dozen Blogs, I Figured Out How To Do it Right Presentation Transcript

  • After Launching a Couple Dozen Blogs, I Figured Out How to Do it Right Aaron Hockley
  • I Don’t Want to Be This photo © darkpatator [Flickr]
  • Simple Goals Nobody Should Ever See This
  • Simple Goals Traffic
  • Our Specimen: SocialPhotoTalk.com
  • The “Duh” Steps
  • The “Duh” Steps Buy the Domain
  • The “Duh” Steps Buy the Domain Setup Domain on the Web Host
  • The “Duh” Steps Buy the Domain Setup Domain on the Web Host Install WordPress
  • Install Maintenance Mode photo © Editor B [Flickr]
  • Security Good, Spam Bad
  • Security Good, Spam Bad Setup a User Account
  • Security Good, Spam Bad Setup a User Account Delete the Admin Account
  • Security Good, Spam Bad Setup a User Account Delete the Admin Account Activate Akismet
  • Get Set to Set the Settings
  • Get Set to Set the Settings Permalinks
  • Get Set to Set the Settings Permalinks Discussion (Comments) will you use a hosted comment service?
  • Get Set to Set the Settings Permalinks Discussion (Comments) will you use a hosted comment service? Reading (Homepage, Post Counts)
  • Make It Look Purty bit.ly/GetThesis * ...or any theme of your choice * that’s an affiliate link
  • Make It Look Purty bit.ly/GetThesis * ...or any theme of your choice ... and customize it * that’s an affiliate link
  • Initial Plugins
  • Initial Plugins Dashboard Scheduled Posts
  • Initial Plugins Dashboard Scheduled Posts No Self Pings
  • Initial Plugins Dashboard Scheduled Posts No Self Pings Twitter Tools (and customize the “new blog post” text)
  • Funny Photo Time photo © tenioman [Flickr]
  • An Appropriate Amount of Clutter Subscription (RSS, email, Twitter) Recent Comments Categories/Tags/Archives Affiliates/Ads
  • OpenID: It’s a Good Thing
  • Don’t Forget Pages
  • Don’t Forget Pages About (and Contact)
  • Don’t Forget Pages About (and Contact) Custom 404
  • Don’t Forget Pages About (and Contact) Custom 404 Archives I like the Clean Archives Reloaded plugin
  • And This Stuff Too Analytics Twitter Account Favicon
  • Write Content
  • Write Content Really
  • Write Content Really A Bunch of It
  • Think Before Launching
  • Just Before Launch Deactivate Maintenace Mode Disable Twitter Tools Publish Queued Posts
  • Launch photo © p_c_w [Flickr]
  • Just After Launch Re-enable Twitter Tools Setup Feedburner (create feed, redirect) Setup email subscription
  • Q&A Notes at bit.ly/bloglaunch Aaron Hockley aaronhockley.com @ahockley