After Launching a Couple Dozen Blogs, I Figured Out How To Do it Right

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Lessons learned and best practices for preparing and launching a blog using the WordPress blog platform. Originally presented at WordCamp Seattle in September 2009.

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  • After Launching a Couple Dozen Blogs, I Figured Out How To Do it Right

    1. 1. After Launching a Couple Dozen Blogs, I Figured Out How to Do it Right Aaron Hockley
    2. 2. I Don’t Want to Be This photo © darkpatator [Flickr]
    3. 3. Simple Goals Nobody Should Ever See This
    4. 4. Simple Goals Traffic
    5. 5. Our Specimen: SocialPhotoTalk.com
    6. 6. The “Duh” Steps
    7. 7. The “Duh” Steps Buy the Domain
    8. 8. The “Duh” Steps Buy the Domain Setup Domain on the Web Host
    9. 9. The “Duh” Steps Buy the Domain Setup Domain on the Web Host Install WordPress
    10. 10. Install Maintenance Mode photo © Editor B [Flickr]
    11. 11. Security Good, Spam Bad
    12. 12. Security Good, Spam Bad Setup a User Account
    13. 13. Security Good, Spam Bad Setup a User Account Delete the Admin Account
    14. 14. Security Good, Spam Bad Setup a User Account Delete the Admin Account Activate Akismet
    15. 15. Get Set to Set the Settings
    16. 16. Get Set to Set the Settings Permalinks
    17. 17. Get Set to Set the Settings Permalinks Discussion (Comments) will you use a hosted comment service?
    18. 18. Get Set to Set the Settings Permalinks Discussion (Comments) will you use a hosted comment service? Reading (Homepage, Post Counts)
    19. 19. Make It Look Purty bit.ly/GetThesis * ...or any theme of your choice * that’s an affiliate link
    20. 20. Make It Look Purty bit.ly/GetThesis * ...or any theme of your choice ... and customize it * that’s an affiliate link
    21. 21. Initial Plugins
    22. 22. Initial Plugins Dashboard Scheduled Posts
    23. 23. Initial Plugins Dashboard Scheduled Posts No Self Pings
    24. 24. Initial Plugins Dashboard Scheduled Posts No Self Pings Twitter Tools (and customize the “new blog post” text)
    25. 25. Funny Photo Time photo © tenioman [Flickr]
    26. 26. An Appropriate Amount of Clutter Subscription (RSS, email, Twitter) Recent Comments Categories/Tags/Archives Affiliates/Ads
    27. 27. OpenID: It’s a Good Thing
    28. 28. Don’t Forget Pages
    29. 29. Don’t Forget Pages About (and Contact)
    30. 30. Don’t Forget Pages About (and Contact) Custom 404
    31. 31. Don’t Forget Pages About (and Contact) Custom 404 Archives I like the Clean Archives Reloaded plugin
    32. 32. And This Stuff Too Analytics Twitter Account Favicon
    33. 33. Write Content
    34. 34. Write Content Really
    35. 35. Write Content Really A Bunch of It
    36. 36. Think Before Launching
    37. 37. Just Before Launch Deactivate Maintenace Mode Disable Twitter Tools Publish Queued Posts
    38. 38. Launch photo © p_c_w [Flickr]
    39. 39. Just After Launch Re-enable Twitter Tools Setup Feedburner (create feed, redirect) Setup email subscription
    40. 40. Q&A Notes at bit.ly/bloglaunch Aaron Hockley aaronhockley.com @ahockley

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