After Launching a Couple
 Dozen Blogs, I Figured
 Out How to Do it Right
      Aaron Hockley
I Don’t Want to Be This




    photo © darkpatator [Flickr]
Simple Goals




Nobody Should Ever See This
Simple Goals




   Traffic
Our Specimen:
SocialPhotoTalk.com
The “Duh” Steps
The “Duh” Steps

  Buy the Domain
The “Duh” Steps

      Buy the Domain
Setup Domain on the Web Host
The “Duh” Steps

      Buy the Domain
Setup Domain on the Web Host
      Install WordPress
Install Maintenance Mode




      photo © Editor B [Flickr]
Security Good,
  Spam Bad
Security Good,
  Spam Bad
Setup a User Account
Security Good,
   Spam Bad
  Setup a User Account
Delete the Admin Account
Security Good,
   Spam Bad
  Setup a User Account
Delete the Admin Account
    Activate Akismet
Get Set to Set the Settings
Get Set to Set the Settings

         Permalinks
Get Set to Set the Settings

               Permalinks
      Discussion (Comments)
   will you use a hosted comment servic...
Get Set to Set the Settings

                Permalinks
       Discussion (Comments)
    will you use a hosted comment ser...
Make It Look Purty

                bit.ly/GetThesis *


...or any theme of your choice


                         * that’...
Make It Look Purty

                 bit.ly/GetThesis *


...or any theme of your choice
     ... and customize it
       ...
Initial Plugins
Initial Plugins

Dashboard Scheduled Posts
Initial Plugins

Dashboard Scheduled Posts
      No Self Pings
Initial Plugins

  Dashboard Scheduled Posts
           No Self Pings
           Twitter Tools
(and customize the “new blo...
Funny Photo Time




  photo © tenioman [Flickr]
An Appropriate
 Amount of Clutter
Subscription (RSS, email, Twitter)

       Recent Comments

   Categories/Tags/Archives
...
OpenID: It’s a Good Thing
Don’t Forget Pages
Don’t Forget Pages

  About (and Contact)
Don’t Forget Pages

  About (and Contact)
     Custom 404
Don’t Forget Pages

      About (and Contact)
            Custom 404
              Archives
I like the Clean Archives Relo...
And This Stuff Too

       Analytics
    Twitter Account
        Favicon
Write Content
Write Content

   Really
Write Content

   Really

 A Bunch of It
Think Before Launching
Just Before Launch

Deactivate Maintenace Mode
   Disable Twitter Tools
   Publish Queued Posts
Launch




photo © p_c_w [Flickr]
Just After Launch

        Re-enable Twitter Tools
Setup Feedburner (create feed, redirect)
       Setup email subscription
Q&A

Notes at bit.ly/bloglaunch


    Aaron Hockley
   aaronhockley.com
      @ahockley
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After Launching a Couple Dozen Blogs, I Figured Out How To Do it Right

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Lessons learned and best practices for preparing and launching a blog using the WordPress blog platform. Originally presented at WordCamp Seattle in September 2009.

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  • After Launching a Couple Dozen Blogs, I Figured Out How To Do it Right

    1. 1. After Launching a Couple Dozen Blogs, I Figured Out How to Do it Right Aaron Hockley
    2. 2. I Don’t Want to Be This photo © darkpatator [Flickr]
    3. 3. Simple Goals Nobody Should Ever See This
    4. 4. Simple Goals Traffic
    5. 5. Our Specimen: SocialPhotoTalk.com
    6. 6. The “Duh” Steps
    7. 7. The “Duh” Steps Buy the Domain
    8. 8. The “Duh” Steps Buy the Domain Setup Domain on the Web Host
    9. 9. The “Duh” Steps Buy the Domain Setup Domain on the Web Host Install WordPress
    10. 10. Install Maintenance Mode photo © Editor B [Flickr]
    11. 11. Security Good, Spam Bad
    12. 12. Security Good, Spam Bad Setup a User Account
    13. 13. Security Good, Spam Bad Setup a User Account Delete the Admin Account
    14. 14. Security Good, Spam Bad Setup a User Account Delete the Admin Account Activate Akismet
    15. 15. Get Set to Set the Settings
    16. 16. Get Set to Set the Settings Permalinks
    17. 17. Get Set to Set the Settings Permalinks Discussion (Comments) will you use a hosted comment service?
    18. 18. Get Set to Set the Settings Permalinks Discussion (Comments) will you use a hosted comment service? Reading (Homepage, Post Counts)
    19. 19. Make It Look Purty bit.ly/GetThesis * ...or any theme of your choice * that’s an affiliate link
    20. 20. Make It Look Purty bit.ly/GetThesis * ...or any theme of your choice ... and customize it * that’s an affiliate link
    21. 21. Initial Plugins
    22. 22. Initial Plugins Dashboard Scheduled Posts
    23. 23. Initial Plugins Dashboard Scheduled Posts No Self Pings
    24. 24. Initial Plugins Dashboard Scheduled Posts No Self Pings Twitter Tools (and customize the “new blog post” text)
    25. 25. Funny Photo Time photo © tenioman [Flickr]
    26. 26. An Appropriate Amount of Clutter Subscription (RSS, email, Twitter) Recent Comments Categories/Tags/Archives Affiliates/Ads
    27. 27. OpenID: It’s a Good Thing
    28. 28. Don’t Forget Pages
    29. 29. Don’t Forget Pages About (and Contact)
    30. 30. Don’t Forget Pages About (and Contact) Custom 404
    31. 31. Don’t Forget Pages About (and Contact) Custom 404 Archives I like the Clean Archives Reloaded plugin
    32. 32. And This Stuff Too Analytics Twitter Account Favicon
    33. 33. Write Content
    34. 34. Write Content Really
    35. 35. Write Content Really A Bunch of It
    36. 36. Think Before Launching
    37. 37. Just Before Launch Deactivate Maintenace Mode Disable Twitter Tools Publish Queued Posts
    38. 38. Launch photo © p_c_w [Flickr]
    39. 39. Just After Launch Re-enable Twitter Tools Setup Feedburner (create feed, redirect) Setup email subscription
    40. 40. Q&A Notes at bit.ly/bloglaunch Aaron Hockley aaronhockley.com @ahockley

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