Boza is one of the traditional drinks of Turks. The one who likes Boza knows Boza but the one who has never tasted it probably heard the sound of “bozaaaaaaaaaaa” from the streets. It is nearly impossible to find under twenty year old teenager that likes and drinks Boza. Most of them probably even did not try it. To reach under twenty year old teenagers, we wanted to use something that they are familiar with like “bozaaaaaaaa”. We wanted to make an amusing conception and distribute it in cyber area. We decided to make a microsite called bozaboza.com and we started to work.