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I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
I feel dealsy
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I feel dealsy

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  • Transcript

    • 1. I feel dealsy, help me! Dr. Ahmet Bulut Istanbul Sehir University Istanbul, Turkey - June 2010
    • 2. Deal Market is Big! $ Billion
    • 3. Collective Buying Power
    • 4. 288 people buys it
    • 5. 626 people buys it!
    • 6. 1,039 X 20 = $20,780
    • 7. Jewelry & Accessories
    • 8. Deal Sites Pay Model
    • 9. groupon buy page
    • 10. Follow us Stats ers u s m
    • 11. Email Marketing
    • 12. Share deals. Save big.
    • 13. what are you looking for?
    • 14. $109.95 $65.99 o f f 0 % 4
    • 15. Style By Jacquie
    • 16. “We want Discounts” o f f 8 % 3
    • 17. Couponomics Get $1 off Get Coupon
    • 18. I love Internet Shopping. It is so easy.
    • 19. Each redpumashoer is 20c
    • 20. Red Puma Shoes - Like.com
    • 21. Puma Men’s Pace Cat II
    • 22. Puma Men’s Pace Cat II 30% of f
    • 23. Puma Men’s Pace Cat II $hare 30% of f
    • 24. Puma Men’s Pace Cat II o t e N ab l i o n c t A
    • 25. Merchant’s Page
    • 26. Merchant’s Page o t e N ab l i o n c t A
    • 27. During all this time, no single transaction yet. ?
    • 28. Independent Shoppers Independent Decisions No collective body No collective scale No great deal No great sales
    • 29. So, Let’s Group on
    • 30. FinishLine Group Deal $50 Buy Value Discount You Save 99.99 %50 49.99 Buy it for a friend!
    • 31. Last call for deal
    • 32. FinishLine Group Deal bl e $50 Buy n a t i o c Value Discount You Save 99.99 %50 49.99 A Buy it for a friend!
    • 33. Finish Line’s buy page
    • 34. Business Development • We have got users. • We have got merchants. • We need to prepare group deal pages. • I. We can ask our merchants to prepare such deal pages. (see slide 30)
    • 35. Business Development • II. We can divert our display advertising effort to creating such group deal pages. • III. We can use our blogosphere sites as a platform for our display advertising. • IV. We can use our email marketing body to call for action on the group deals. • V. We can use the likes of greatstyledeal pop-ups as group deal widgets.
    • 36. Business Development • There is expected to be more conversion in this new “collective buying” empowered sales channel. • In this new sales channel, we can adopt a commission based model. Or a hybrid CPA model.

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