Portfolio<br />Ahmer Kureishi<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Contents<br />Part I<br />Slides from Pitch Presentations<br />Part II<br />Cover & TOC of Technical Documents<br />Ahmer ...
Part I<br />Slides from Pitch Presentations <br />BESOS (Benazir Employees Stock Option Scheme)<br />MoI (Anti-terror Comm...
BESOS<br />Situation analysis, strategy & creative<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
All production of wealth is the result of human labour.<br />—The PPP Manifesto (1970) <br />
Agenda<br />The Initiative<br />Getting the Word Out<br />Sample Creative<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
It’s Magnitude & Implications<br />The Initiative<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Facts & Views<br />FACTS<br />Beneficiaries<br />500,000 employees of SOEs<br />Giveaway<br />12 percent of government sha...
Parallel?<br /><ul><li>ZAB’s move to distribute land among peasants</li></ul>Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Strategies & Tools<br />Getting the Word Out<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Communications Strategy<br />ADVERTISING & PR: YES<br />Advertising: Yes<br />ATL: To get the word out<br />BTL (Chiefly a...
Public Relations: Pre-Launch<br />Option 1: Managed Leak<br />Leak scheme’s imminent launch and broad outline to one repor...
Public Relations: Pre-Launch<br />Option 2: Briefing <br />Hold background briefing ahead of launch<br />Meet, eat, discus...
Talking Points<br />‘All production of wealth is the result of human labour.’<br />Empowerment of employees<br />Incentive...
One Approach to Advertising<br />Sample Creative<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Option 2<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Launch Package<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
SECP<br />Analysis, solution outline, creative for the campaigns and some visualization<br />Ahmer Kureishi | ahmerkureish...
The Situation<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
SECP<br />The premier regulator of the corporate sector.<br />Protects investors<br />Ensures fair, orderly, and efficient...
Role<br />Regulation and oversight of<br />bourses <br />corporations <br />financial markets<br />Development of markets<...
Awareness<br />	Awareness of the target groups is key to the success of the SECPs mission.<br />Ahmer Kureishi | ahmerkure...
The Solution<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Key Elements<br />A New identity<br />A corporate rather than government institution<br />Contemporary look and feel<br />...
External Communications<br />Target Audience<br />Corporate executives<br />Businessmen<br />Stock investors<br />Stock br...
Internal Communications<br />Ambient motivation messages<br />Corporate intranet<br />Internal newsletter<br />Ahmer Kurei...
Corporate Identity<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Why we need SECP<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Ahmer Kureishi | ahmerkureishi@gmail.com<br />
The Reform Agenda<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Ahmer Kureishi | ahmerkureishi@gmail.com<br />
Ahmer Kureishi | ahmerkureishi@gmail.com<br />
OGDCL<br />Approach to Strategy – including SWOT and desk research<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
About Us<br />No. 1 Home-Grown Ad Agency <br />Second largest overall in terms of business volume<br />National Outreach<b...
SWOT Analysis<br />Strengths<br />Leadership Position<br />GoP Stake/LSE Listing<br />Weaknesses<br />Local perspective<br...
Strengths<br />Leadership Position<br />Acreage, reserves, production! <br />More in the train<br />No threat on the horiz...
Strengths<br />GoP Stake/LSE Listing<br />Government would not undermine what it owns; would not alienate LSE at any rate:...
Weaknesses<br />Local perspective<br />Ref. interview with the chairman, OGDCL’s orientation is still domestic. This won’t...
Opportunities<br />Financing-wise<br />	Lots of room for debt financing to expand business in all directions<br />Organisa...
Opportunities<br />Operationally<br />	Efficiency may be increased by organising services like seismic surveys, drilling e...
Opportunities<br />Offshore Treasures<br />	Pakistan’s offshore regions are virtually untouched. Exploration there could b...
Threats<br />LSE listing and projected overseas expansion are bound to bring on increased oversight from regulators, inves...
Threats<br />Core issues in this regard<br />Environment<br />Industrial Safety <br />Accounting standards<br />Financial ...
Our View<br />OGDCL was and is a national E&P company<br />But it is also a multinational<br />But doest it behave like a ...
Globally Speaking…<br />Oil Issues<br />Environment<br />Safety<br />CRS<br />Oil Themes<br />Nature<br />Nature<br />Natu...
Part II<br />Covers of Technical Documents<br />SPGRM (UNDP-WMS) Technical Proposal<br />SPGRM (UNDP-WMS) Summative Report...
Thanks<br />If a cluttered desk is the <br />sign of a cluttered mind, what is the significance of a clean desk?<br />- La...
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Ahmer Kureishi - Portfolio

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Ahmer Kureishi - Portfolio

  1. 1. Portfolio<br />Ahmer Kureishi<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  2. 2. Contents<br />Part I<br />Slides from Pitch Presentations<br />Part II<br />Cover & TOC of Technical Documents<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  3. 3. Part I<br />Slides from Pitch Presentations <br />BESOS (Benazir Employees Stock Option Scheme)<br />MoI (Anti-terror Communications) <br />SECP (Securities & Exchange Commission)<br />OGDCL (Oil & Gas Development Company)<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  4. 4. BESOS<br />Situation analysis, strategy & creative<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  5. 5. All production of wealth is the result of human labour.<br />—The PPP Manifesto (1970) <br />
  6. 6. Agenda<br />The Initiative<br />Getting the Word Out<br />Sample Creative<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  7. 7. It’s Magnitude & Implications<br />The Initiative<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  8. 8. Facts & Views<br />FACTS<br />Beneficiaries<br />500,000 employees of SOEs<br />Giveaway<br />12 percent of government shareholding in 85 SOEs<br />Representation of employees on the Boards of Directors<br />VIEWS<br />Immediately<br />Industrial peace<br />Enhanced productivity<br />Sense of ownership<br />In the long run<br />Far-reaching economic, social & political implications<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  9. 9. Parallel?<br /><ul><li>ZAB’s move to distribute land among peasants</li></ul>Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  10. 10. Strategies & Tools<br />Getting the Word Out<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  11. 11. Communications Strategy<br />ADVERTISING & PR: YES<br />Advertising: Yes<br />ATL: To get the word out<br />BTL (Chiefly a grand launch) to provide a focal point for ATL & PR<br />Public Relations: YES!<br />The media will relish it<br />The people will love it<br />PROGRAMMING: NO<br />No need to spend big time on something the media will love to cover and discuss anyway<br />Nothing to be force-fed to the people<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  12. 12. Public Relations: Pre-Launch<br />Option 1: Managed Leak<br />Leak scheme’s imminent launch and broad outline to one reporter/analyst<br />Let others discuss, analyze for a few days<br />Go on the record <br />Various people finger various outlets<br />Same talking points<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  13. 13. Public Relations: Pre-Launch<br />Option 2: Briefing <br />Hold background briefing ahead of launch<br />Meet, eat, discuss<br />Same people interact with all outlets<br />Hand out identical materials incorporating talking points<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  14. 14. Talking Points<br />‘All production of wealth is the result of human labour.’<br />Empowerment of employees<br />Incentive for wealth creation<br />Enhanced productivity<br />Alignment of employees’ interest with those of the SOE<br />Who if not PPP?<br />The bottom line<br />more prosperous working class<br />the nation the richer for it<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  15. 15. One Approach to Advertising<br />Sample Creative<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21. Option 2<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  22. 22.
  23. 23.
  24. 24.
  25. 25. Launch Package<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31. SECP<br />Analysis, solution outline, creative for the campaigns and some visualization<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  32. 32. The Situation<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  33. 33. SECP<br />The premier regulator of the corporate sector.<br />Protects investors<br />Ensures fair, orderly, and efficient markets<br />Facilitate capital formation.<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  34. 34. Role<br />Regulation and oversight of<br />bourses <br />corporations <br />financial markets<br />Development of markets<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  35. 35. Awareness<br /> Awareness of the target groups is key to the success of the SECPs mission.<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  36. 36. The Solution<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  37. 37. Key Elements<br />A New identity<br />A corporate rather than government institution<br />Contemporary look and feel<br />Deploying state-of-the-technologies<br />Bold communication messages<br />Smart targeting<br />Identify target groups<br />Match media to audiences<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  38. 38. External Communications<br />Target Audience<br />Corporate executives<br />Businessmen<br />Stock investors<br />Stock brokers<br />ATL Media<br />Business TV channels<br />Business magazines<br />BTL Media<br />Airport billboards<br />Co-branding with PIA<br />Other Media<br />Website/portal<br />Web Advertising<br />E-Newsletter<br />Direct Mail<br />Shots to shadow official mail<br />all correspondence should be branded<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  39. 39. Internal Communications<br />Ambient motivation messages<br />Corporate intranet<br />Internal newsletter<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  40. 40. Corporate Identity<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  41. 41. Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  42. 42. Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  43. 43. Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  44. 44. Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  45. 45. Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  46. 46. Why we need SECP<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  47. 47. Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  48. 48. Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  49. 49. Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  50. 50. Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  51. 51. Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  52. 52. Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  53. 53. Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  54. 54. The Reform Agenda<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  55. 55. Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  56. 56. Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  57. 57. Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  58. 58. Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  59. 59. Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  60. 60. OGDCL<br />Approach to Strategy – including SWOT and desk research<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  61. 61. About Us<br />No. 1 Home-Grown Ad Agency <br />Second largest overall in terms of business volume<br />National Outreach<br />Headquartered at Islamabad<br />Four more offices covering Pakistan and AJK<br />Time-Tested Industry Linkages<br />Many award-winning campaigns<br />A vast and diverse clientele<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  62. 62. SWOT Analysis<br />Strengths<br />Leadership Position<br />GoP Stake/LSE Listing<br />Weaknesses<br />Local perspective<br />Absence of differentiation<br />Opportunities<br />Pristine offshore blocks<br />Overseas expansion<br />Differentiation: Services, Retail...<br />Threats (All emanating from overseas expansion)<br />Higher scrutiny regarding CRS/safety, environment, HR practices, etc<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  63. 63. Strengths<br />Leadership Position<br />Acreage, reserves, production! <br />More in the train<br />No threat on the horizon<br />GoP Stake/LSE Listing<br />Nobody undermine what they own<br />LSE Listing<br />Absolutely nobody alienates the securities market<br />OGDCL is state-owned yet a multinational!<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  64. 64. Strengths<br />GoP Stake/LSE Listing<br />Government would not undermine what it owns; would not alienate LSE at any rate: OGDCL is state-owned yet a multinational!<br />Human Resources<br />Indeed the most precious OGDCL can boast, although successful overseas ops may call for some retraining/reorientation, and even new inductions from the global marketplace<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  65. 65. Weaknesses<br />Local perspective<br />Ref. interview with the chairman, OGDCL’s orientation is still domestic. This won’t do for an international player<br />Absence of differentiation<br />OGDCL does everything O&G, everything E&P! Impressive, but is it efficient too?<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  66. 66. Opportunities<br />Financing-wise<br /> Lots of room for debt financing to expand business in all directions<br />Organisationally<br /> OGDCL may form a subsidiary or division (headquartered abroad) for overseas ops to become a serious international player<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  67. 67. Opportunities<br />Operationally<br /> Efficiency may be increased by organising services like seismic surveys, drilling etc, as an independent business unit. Indeed, domestic and overseas arms may merit separate units<br />Retail Prospects<br />Handling everything from reservoir to processing, OGDCL stands at the doorstep to the lucrative retail market. Will it take the logical next step?<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  68. 68. Opportunities<br />Offshore Treasures<br /> Pakistan’s offshore regions are virtually untouched. Exploration there could be rewarding<br />Overseas Promise<br />Carefully chosen ventures may indeed help boost OGDCL’s stature<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  69. 69. Threats<br />LSE listing and projected overseas expansion are bound to bring on increased oversight from regulators, investors, and pressure groups from those markets<br />Immensely more sophisticated than their Pakistani counterparts<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  70. 70. Threats<br />Core issues in this regard<br />Environment<br />Industrial Safety <br />Accounting standards<br />Financial disclosure<br />HR practices<br />CRS<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  71. 71. Our View<br />OGDCL was and is a national E&P company<br />But it is also a multinational<br />But doest it behave like a multinational?<br />Not quite yet, but soon it will.<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  72. 72. Globally Speaking…<br />Oil Issues<br />Environment<br />Safety<br />CRS<br />Oil Themes<br />Nature<br />Nature<br />Nature<br />________________________________________________<br />* Excepting of course alternative energy and conservation<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  73. 73. Part II<br />Covers of Technical Documents<br />SPGRM (UNDP-WMS) Technical Proposal<br />SPGRM (UNDP-WMS) Summative Report<br />MercyCorps Technical Proposal <br />AED (AI.COMM) Technical Proposal<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />
  74. 74.
  75. 75.
  76. 76.
  77. 77.
  78. 78. Thanks<br />If a cluttered desk is the <br />sign of a cluttered mind, what is the significance of a clean desk?<br />- Laurence J. Peter<br />Ahmer Kureishi | ahmerkureishi@gmail.com<br />

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