Your SlideShare is downloading. ×
Fund it! - Principles & Techniques of Fundraising for Youth-led Projects
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Fund it! - Principles & Techniques of Fundraising for Youth-led Projects

1,171
views

Published on

Global Youth Assembly 2009 …

Global Youth Assembly 2009
Edmonton, Alberta, Canada
www.youthassembly.ca

Published in: Self Improvement

0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,171
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. FUND IT! Principles and Techniques of Fundraising for Youth-led Projects Ahmed Saieed Khalil Secretary IEEE Alexandria Student Branch
  • 2. Je suis… Egyptian 2 10-Aug-09
  • 3. Je suis… Egyptian 3 10-Aug-09
  • 4. Je suis… Egyptian 4 10-Aug-09
  • 5. Je suis… Egyptian Undergraduate Student – Communication & Electronics Engineering, Alexandria University 5 10-Aug-09
  • 6. Je suis… Worked on several projects with: – Wikimedia Foundation, Bibliotheca Alexandrina, Greenpeace SolarGeneration, AFS… and others 6 10-Aug-09
  • 7. Je suis… Currently: – Elected Secretary of IEEE Alexandria Student Branch for the year 2009 7 10-Aug-09
  • 8. What’s IEEE? Pronounced: Eye-triple-E The world’s leading professional association for the advancement of technology 400,000+ Members, worldwide. Of which: – 80,000+ Student Members 8 10-Aug-09
  • 9. What’s IEEE? We do publications, conferences, and technology standards that allow people to work together on projects and solve some of today’s most serious problems More at: – www.ieee.org 9 10-Aug-09
  • 10. Why are we here in the GYA? 10 10-Aug-09
  • 11. Why are we here in the GYA? TO IGNITE CHANGE NOW!!! – By Community Service Projects, Youth-Led Initiatives, Intercultural Cooperation… 11 10-Aug-09
  • 12. Why are we here in the GYA? To achieve this, we need 1. The Desire to Change 12 10-Aug-09
  • 13. Why are we here in the GYA? To achieve this, we need 1. The Desire to Change 2. Knowledge 13 10-Aug-09
  • 14. Why are we here in the GYA? To achieve this, we need 1. The Desire to Change 2. Knowledge 3. Energy 14 10-Aug-09
  • 15. Why are we here in the GYA? To achieve this, we need 1. The Desire to Change 2. Knowledge 3. Energy And, 4. Money! 15 10-Aug-09
  • 16. Why are we here in the GYA? To achieve this, we need 1. The Desire to Change 2. Knowledge 3. Energy And, 4. Money! My job is to tell you how to get this! 16 10-Aug-09
  • 17. Are you ready? 17 10-Aug-09
  • 18. Let’s Start… 18 10-Aug-09
  • 19. Important Concepts & Definitions What’s “fund-raising”? 19 10-Aug-09
  • 20. Important Concepts & Definitions Fundraising is the art of getting money for specific projects or activities. 20 10-Aug-09
  • 21. Important Concepts & Definitions Cause or Need (Program, project…) Donor/Funder/Sponsor Receiver (NGO, NPO…) Gift Budget 21 10-Aug-09
  • 22. Important Concepts & Definitions Fundraiser (person) is someone who links the Donor with the Cause. 22 10-Aug-09
  • 23. Important Concepts & Definitions As a fundraiser, you should understand: – The organization’s aims and objectives – How the objectives are being reached – Details of current projects – Details of the costs of the work to be funded – Future plans 23 10-Aug-09
  • 24. Fundraising is a win-win deal 24 10-Aug-09
  • 25. Important Concepts & Definitions Asks NPO Donor Give In Exchange, Donors Receive ______________ _______________ ______________ _______________ ______________ _______________ 25 10-Aug-09
  • 26. Types of Donors Individuals Groups (Clubs, Organizations…) Local Companies National & International Companies 26 10-Aug-09
  • 27. How Big is your Project? “Small” Project Seminar, awareness campaign… Raising $100, $400… $3000 “Medium” Project Multi-day local conference Raising $5000, $8000… $25,000 27 10-Aug-09
  • 28. How Big is your Project? “Large” Project Global Youth Assembly Raising $40,000, $100,000, $300,000… We’re not discussing this a lot today 28 10-Aug-09
  • 29. Types of Donors Individuals Groups (Clubs, Organizations…) Local Companies National & International Companies Who to approach? 29 10-Aug-09
  • 30. It depends! 30 10-Aug-09
  • 31. Types of Donors It depends on many factors like the type of your cause, nature of your project, amount of fund needed… 31 10-Aug-09
  • 32. It depends… In most cases, you tend to raise money from individuals for small projects, and from groups and companies for large ones. 32 10-Aug-09
  • 33. However… The game has no rules, baby! 33 10-Aug-09
  • 34. However… Sometimes, one tends to raise money from individuals for large projects. In some other cases, you get funding from both individuals and companies for the same project… 34 10-Aug-09
  • 35. Why individuals donate? Emotional reasons (past experience) – They have a disabled family member 35 10-Aug-09
  • 36. Why individuals donate? Emotional reasons (past experience) – They have a disabled family member Influenced by media & publicity – Mainly in major catastrophes 36 10-Aug-09
  • 37. Why individuals donate? Emotional reasons (past experience) – They have a disabled family member Influenced by media & publicity – Mainly in major catastrophes They feel guilty at their own good fortune 37 10-Aug-09
  • 38. Why individuals donate? Emotional reasons (past experience) – They have a disabled family member Influenced by media & publicity – Mainly in major catastrophes They feel guilty at their own good fortune They like your literature and enthusiasm 38 10-Aug-09
  • 39. Why individuals donate? Or maybe someone is just Helpful, by nature! 39 10-Aug-09
  • 40. How to raise $$$ from individuals? Direct mail 40 10-Aug-09
  • 41. How to raise $$$ from individuals? Direct mail Place collection boxes 41 10-Aug-09
  • 42. How to raise $$$ from individuals? Direct mail Place collection boxes Organize walks, marathons, cycle rides… 42 10-Aug-09
  • 43. How to raise $$$ from individuals? Direct mail Place collection boxes Organize walks, marathons, cycle rides… Speak at a meeting 43 10-Aug-09
  • 44. How to raise $$$ from individuals? Direct mail Place collection boxes Organize walks, marathons, cycle rides… Speak at a meeting Sell mugs & T-shirts 44 10-Aug-09
  • 45. How to raise $$$ from individuals? Direct mail Place collection boxes Organize walks, marathons, cycle rides… Speak at a meeting Sell mugs & T-shirts Organize a public car wash event 45 10-Aug-09
  • 46. How to raise $$$ from individuals? Direct mail Place collection boxes Organize walks, marathons, cycle rides… Speak at a meeting Sell mugs & T-shirts Organize a public car wash event Throw a party/BBQ/Dance-A-Thon 46 10-Aug-09
  • 47. How to raise $$$ from individuals? Invite your friends to dinner 47 10-Aug-09
  • 48. How to raise $$$ from individuals? Invite your friends to dinner Organize a Garage sale 48 10-Aug-09
  • 49. How to raise $$$ from individuals? Invite your friends to dinner Organize a Garage sale Face painting 49 10-Aug-09
  • 50. How to raise $$$ from individuals? Invite your friends to dinner Organize a Garage sale Face painting Funniest photo contest 50 10-Aug-09
  • 51. How to raise $$$ from individuals? Invite your friends to dinner Organize a Garage sale Face painting Funniest photo contest Photo scanning job 51 10-Aug-09
  • 52. Why should a company give you money? Corporate Social Responsibility (CSR) 52 10-Aug-09
  • 53. Corporate Social Responsibility A.K.A. Social Citizenship Businesses embracing Responsibility for the impact of their activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere 53 10-Aug-09
  • 54. Why should a company give you money? Corporate Social Responsibility (CSR) Access to new audience 54 10-Aug-09
  • 55. Why should a company give you money? Corporate Social Responsibility (CSR) Access to new audience Loyal customers 55 10-Aug-09
  • 56. Why should a company give you money? Corporate Social Responsibility (CSR) Access to new audience Loyal customers Inexpensive advertising 56 10-Aug-09
  • 57. Why should a company give you money? Corporate Social Responsibility (CSR) Access to new audience Loyal customers Inexpensive advertising “Honored Guest” status 57 10-Aug-09
  • 58. Why should a company give you money? Corporate Social Responsibility (CSR) Access to new audience Loyal customers Inexpensive advertising “Honored Guest” status Potential tax benefits (where applicable) 58 10-Aug-09
  • 59. Corporate Sponsorship 59 10-Aug-09
  • 60. Corporate Sponsorship - Steps 1. Do your Research! 60 10-Aug-09
  • 61. Corporate Sponsorship - Steps 1. Do your Research! 2. Give preference to companies whose head office is in your area or is easily reached. 61 10-Aug-09
  • 62. Corporate Sponsorship - Steps 1. Do your Research! 2. Give preference to companies whose head office is in your area or is easily reached. 3. Make sure you have the correct data of the contact person 62 10-Aug-09
  • 63. Corporate Sponsorship - Steps 1. Do your Research! 2. Give preference to companies whose head office is in your area or is easily reached. 3. Make sure you have the correct data of the contact person 4. Make inquiries to see if any of your colleagues or friends knows any of the senior staff in the company 63 10-Aug-09
  • 64. Corporate Sponsorship - Steps 5. Arrange a meeting with the contact person 64 10-Aug-09
  • 65. Corporate Sponsorship - Steps 5. Arrange a meeting with the contact person 6. Prepare your presentation thoroughly before you go 65 10-Aug-09
  • 66. Corporate Sponsorship - Steps 5. Arrange a meeting with the contact person 6. Prepare your presentation thoroughly before you go 7. Present your clear and brief proposal in a folder with your name, address & telephone number attached 66 10-Aug-09
  • 67. Corporate Sponsorship - Steps 5. Arrange a meeting with the contact person 6. Prepare your presentation thoroughly before you go 7. Present your clear and brief proposal in a folder with your name, address & telephone number attached 8. Be punctual and don’t take up too much time 67 10-Aug-09
  • 68. How to write a sponsorship proposal? 68 10-Aug-09
  • 69. How to write a sponsorship proposal? Introduce your organization and state its aims Describe the event or reason(s) you’re seeking sponsorship List the benefits and promotional opportunities available to sponsor Available levels of support (Packages) Contact details 69 10-Aug-09
  • 70. How to write a sponsorship proposal? Introduce your organization and state its aims – History – Mission & Vision – Ongoing activities 70 10-Aug-09
  • 71. How to write a sponsorship proposal? Introduce your organization and state its aims Describe the event or reason(s) you’re seeking sponsorship – 5 Ws: What, When, Where, Who & Why 71 10-Aug-09
  • 72. How to write a sponsorship proposal? Introduce your organization and state its aims Describe the event or reason(s) you’re seeking sponsorship List the benefits and promotional opportunities available to sponsor – What’s in it for the sponsor – ATTRACT the sponsor 72 10-Aug-09
  • 73. How to write a sponsorship proposal? Introduce your organization and state its aims Describe the event or reason(s) you’re seeking sponsorship List the benefits and promotional opportunities available to sponsor Available level of support (Packages) – What do you want in return? 73 10-Aug-09
  • 74. How to write a sponsorship proposal? Introduce your organization and state its aims Describe the event or reason(s) you’re seeking sponsorship List the benefits and promotional opportunities available to sponsor Available level of support (Packages) Contact details – Phone, fax, email, website, address… 74 10-Aug-09
  • 75. How to write a sponsorship proposal? Introduce your organization and state its aims Describe the event or reason(s) you’re seeking sponsorship List the benefits and promotional opportunities available to sponsor Available levels of support (Packages) Contact details 75 10-Aug-09
  • 76. How to write a sponsorship proposal? Note: In some very rare cases, you might need to include a budget summary as part of your proposal 76 10-Aug-09
  • 77. How to write a sponsorship proposal? Example 77 10-Aug-09
  • 78. Case Study: Youth Leadership Initiative Vision: Making Egypt the best place to live in, 30 years later. Methodology: Developing Egyptian youth to accelerate the development of Egypt by enhancing their interpersonal/soft skills to compliment the technical skills they acquire from universities. 78 10-Aug-09
  • 79. Case Study: Youth Leadership Initiative Funding Agency: Vodafone Egypt Implementing Agency: Alashanek Ya Balady foundation for Sustainable Development www.yliegypt.org 79 10-Aug-09
  • 80. General Tips Be optimistic You’re not begging, you’re not inferior Ask everyone Be specific Be clear Network, network, network! Keep your sponsors informed of the updates 80 10-Aug-09
  • 81. General Tips Acknowledge donations Promote the target you’re willing to raise Tailor your proposal to the funder’s priorities Be neutral Talk to elected officials (MPs, councilors…) 81 10-Aug-09
  • 82. General Tips Put yourself in the sponsor’s shoes Get letters of support Release press statements to local newspapers Research your target sponsor Be there on the web Start as soon as you can Be polite 82 10-Aug-09
  • 83. General Tips Don’t forget to HAVE FUN!!! Finally, Don’t Ever Give Up! 83 10-Aug-09
  • 84. Conclusion 84 10-Aug-09
  • 85. In other words… Fundraising is… The right person asking the right prospect 85 10-Aug-09
  • 86. In other words… Fundraising is… The right person asking the right prospect for the right gift 86 10-Aug-09
  • 87. In other words… Fundraising is… The right person asking the right prospect for the right gift for the right program 87 10-Aug-09
  • 88. In other words… Fundraising is… The right person asking the right prospect for the right gift for the right program at the right time 88 10-Aug-09
  • 89. In other words… Fundraising is… The right person asking the right prospect for the right gift for the right program at the right time in the right way 89 10-Aug-09
  • 90. Think out of the box! A clothing company may be willing to donate professional attire instead of money. 90 10-Aug-09
  • 91. Think out of the box! A clothing company may be willing to donate professional attire instead of money. An airline may be willing to donate a plane ticket. 91 10-Aug-09
  • 92. Think out of the box! A clothing company may be willing to donate professional attire instead of money. An airline may be willing to donate a plane ticket. Local businesses may be willing to donate products or services. 92 10-Aug-09
  • 93. Don’t forget that... People give to People… to help People 93 10-Aug-09
  • 94. My goal today was to give you the tool to… 94 10-Aug-09
  • 95. START 95 10-Aug-09
  • 96. LEAD 96 10-Aug-09
  • 97. INSPIRE 97 10-Aug-09
  • 98. INNOVATE 98 10-Aug-09
  • 99. DESIGN 99 10-Aug-09
  • 100. CREATE 100 10-Aug-09
  • 101. and 101 10-Aug-09
  • 102. 102 10-Aug-09
  • 103. for a better world… 103 10-Aug-09
  • 104. for all of us… 104 10-Aug-09
  • 105. Questions? 105 10-Aug-09
  • 106. Ahmed Saieed a.saieed@ieee.org +20 12 3836173 106 10-Aug-09