Tom<br /> Peters<br />
50<br />
Survivor<br />
50<br />50<br />
50<br />50<br />
What makes a Project MEMORABLE?<br />
http://www.youtube.com/watch?v=UYpl-ovUIEw&feature=related<br />
WOW Project?<br />
WOW<br />
WOW PROJECT:<br />Confronts and redefines an important issue or problem in such a way that participants will be remembered...
Starts withY-O-U<br />
Stages of a Project?<br />
1.Create<br />2.Sell<br />3.Implement<br />4.Exit<br />
Traditional Approach<br />Create<br />Implement<br />90%<br />10%<br />
Traditional Approach<br />Create<br />Implement<br />90%<br />10%<br />New Approach<br />Create<br />Sell<br />Implement<b...
Create<br />Sell<br />Implement<br />Exit<br />30%<br />10%<br />30%<br />30%<br />New Approach<br />
Create<br />30%<br />
Create<br />30%<br />21items<br />
Create<br />1.<br />REFRAME:<br /> NEVER…EVER!...ACCEPT A PROJECT/ASSIGNMENT AS GIVEN!<br />
Create<br />2.<br />TRANSLATE “YOUR DAILY EXPERIENCES<br /> INTO COOL STUFF TO DO .”<br />
Create<br />2a.<br />BECOME A BENCHMARKING FOOL:<br /> LOOK AT EVERY SMALL-THING-THAT–HAPPENS –TO-YOU AS A GOLDEN LEARNING...
Create<br />3.<br />IMPROVE YOUR VOCABULARY!<br />LEARN TO LOVE “WOW!”<br />USE “THE WORD.” WOW!<br />
Create<br />4.<br />THERE ARE NO “SMALL” PROJECTS<br />IN EVERY “LITTLE” FORM OR PROCEDURE,<br /> IN EVERY “LITTLE” PROBLE...
Create<br />4a.<br />CONVERT TODAY’S ANNOYING “CHORE”<br /> INTO A WOW! PROJECT.<br />THE B-I-G IDEA: THERE’S NO SUCH THIN...
Create<br />5.<br />PUT ON THE BRAKES!<br />DON’T BETRAY WOW!<br />
Create<br />6.<br />LOVE MAKES THE WORLD GO ROUND!<br />
Create<br />7.<br />WILL IT—THE PROJECT,<br />OUR BABY—BE BEAUTIFUL?<br />YES…BEAUTIFUL!<br />
Create<br />8.<br />DESIGN-IS-IT.<br />I.E.: ONE OF THE SINGLE MOST POWERFUL FORCES IN THE WHOLE BLOODY UNIVERSE.<br />
Create<br />9.<br />IS THE PROJECT REVOLUTIONARY?<br />(ARE YOU SURE?)<br />
Create<br />10.<br />IS THE WEB FACTORED INTO THE PROJECT?<br />IN A B-I-G WAY?<br />
Create<br />11.<br />IMPACT.<br />HENRY JAMES ASKED THIS, AS HIS ULTIMATE QUESTION, OF AN ARTIST’S WORK: “WAS IT WORTH DOI...
Create<br />11a.<br />MADE ANYBODY(S) ANGRY LATELY?<br />
Create<br />12.<br />RAVING FANS!<br />
Create<br />12a.<br />WOMEN-AS -RAVING FANS.<br />WOMEN TAKE TO PRODUCTS/SERVICES—AND THENCE, “PROJECT DELIVERABLES” –- FO...
Create<br />13.<br />PIRATES-ON-THE-HIGH-SEAS.<br />“WE” ARE ON A MISSION/CRUSADE.<br />WE PLAN TO UPSET THE APPLECART (CO...
Create<br />14.<br />IF YOU CAN (HINT: YOU CAN!)<br />CREATE A “PLACE.” THAT IS…PIRATES NEED SHIPS AT SEA AND CAVES ON LAN...
Create<br />15.<br />PUT IT IN YOUR RESUME. NOW!<br />PICTURE YOURSELF<br /> CROSSING THE FINISH LINE<br />
Create<br />16.<br />THINK RAINBOW!<br />
Create<br />17.<br />THINK…OR RETHINK…OR REFRAME…YOUR CONCEPT…INTO A “BUSINESS PLAN.”<br />
Create<br />18.<br />THNIK/OBSESS…<br />D-E-A-D-L-I-N-E.<br />BE RIDICULOUSLY/ABSURDLY/INSANELY DEMANDING OF YOURSELF/YOUR...
Create<br />19.<br />FIND A WISE FRIEND.<br /> WOW PROJECTS AIN’T EASY!<br /> THEY STRETCH YOU, STRESS YOU, AND OFTEN VEX ...
Create<br />20.<br />FIND – AND THEN NURTURE – <br />A FEW (VERY FEW) CO-CONSPIRATORS.<br />
Create<br />20a.<br />FIND AT LEAST<br /> ONE USER/CO-CONSPIRATOR.NOW.<br />THINK USER FROM THE START.<br />
Create<br />21.<br />CONSIDER CARRYING AROUND A LITTLE CARD THAT READS:<br />WOW!<br />BEATIFUL!<br />REVOLUTIONARY!<br />...
Create<br />30%<br />WOW<br />
Create<br />30%<br />WOW<br />
Create<br />Sell<br />Implement<br />Exit<br />30%<br />10%<br />30%<br />30%<br />New Approach<br />
Sell<br />30%<br />Project management isSALES<br />
Sell<br />30%<br />10items<br />
Sell<br />22.<br />BE S-U-C-C-I-N-T.<br />DESCRIBE YOUR PROJECT<br />(IT’S BENEFITS AND IT’S WOW!)…<br />IN T-H-R-E-E MINU...
Sell<br />22a.<br />METAPHOR TIME!<br />
Sell<br />23.<br />SALES MEANS SELLING…<br />EVERYONE!<br />
Sell<br />24.<br />HEY: WOW PROJECT LIFE = SALES.<br />RIGHT? SO …WORK CONSCIOUSLY ON BUZZ.<br />GET VISIBLE AND STAY VISI...
Sell<br />25.<br />DO YOUR “COMMUNITY WORK.”<br />START TO EXPAND THE NETWORK!<br />ASAP.<br />
Sell<br />26.<br />LAST IS AS GOOD AS FIRST.<br />IF THEY SUPPORT YOU…<br />THEY ARE YOUR FRIENDS.<br />
Sell<br />27.<br />PREACH TO THE CHOIR!<br />NEVER FORGET YOUR FRIENDS!<br />
Sell<br />28.<br />DON’T TRY TO CONVERT YOUR ENEMIES.<br />DON’T WASTE TIME ON THEM.<br />
Sell<br />29.<br />CREATE AN A-TEAM<br />ADVISORY BOARD.<br />
Sell<br />30.<br />BECOME A MASTER BOOTSTRAPPER.<br />YOU HEARD IT<br />HERE FIRST: TOO MUCH INITIAL MONEY…KILLS!<br />
Sell<br />31.<br />THINK B-E-T-A! AS IN… BETA SITE(S). <br />YOU NEED CUSTOMER PARTNERS…<br />AS SAFE-HAVEN TESTING GROUND...
Sell<br />30%<br />WINNERS—WOW PROJECT WINNERS—<br />ARE SALES MANIACS<br />
S-E-L-L<br />
Create<br />Sell<br />Implement<br />Exit<br />30%<br />10%<br />30%<br />30%<br />New Approach<br />
Implement<br />30%<br />New Approach<br />
Implement<br />30%<br />
Implement<br />30%<br />QUICK PROTOTYPING<br />
Sell<br />Implement<br />10%<br />30%<br />30%<br />
Sell<br />Create<br />Exit<br />10%<br />30%<br />10%<br />60%<br />
Implement<br />30%<br />16items<br />
Implement<br />32.<br />CHUNK! CHUNK! CHUNK!<br />
Implement<br />33.<br />LIVE…EAT…SLEEP…<br />BREATHE: PROTOTYPE!<br />I.E.: BECOME AN<br /> UNBASHED PROTOTYPING FANATIC.<...
Implement<br />33a.<br />TEACH PROTOTYPING.<br />PROTOTYPING IS A “CORPORATE CULTURE” ISSUE.<br />I.E.: WORK TO CREATE A C...
Implement<br />34.<br />PLAY!<br />FIND PLAYMATES!<br />
Implement<br />35.<br />SCRUNCH THE DEEDBACK LOOPS!<br />
Implement<br />36.<br />BLOW IT UP!<br /> PLAY…AND DESTRUCTION…<br />ARE HANDIMADES<br />
Implement<br />37.<br />KEEP RECRUITING!<br />IRON LAW: WOW PROJECTS<br /> CALL FOR WOW PEOPLE.<br />NEVER STOP RECRUITING...
Implement<br />37a.<br />WANTED:<br />COURT JESTER.<br />
Implement<br />38.<br />MAKE A B-I-G BINDER!<br />THIS IS THE PROJECT BIBLE.<br />IT’S THE MASTER DOCUMENT…<br />THE MACRO...
Implement<br />39.<br />LIST MANIA.<br />YE SHALL MAKE LISTS…<br />AND THE LISTS SHALL MAKE YE OMNISCIENT.<br /> (NO JOKE....
Implement<br />39.<br />LIST MANIA.<br />YE SHALL MAKE LISTS…<br />AND THE LISTS SHALL MAKE YE OMNISCIENT.<br /> (NO JOKE....
Implement<br />40.<br />THINK<br />(LIVE/SLEEP/EAT/BREATHE)<br />TIMELINE/MILESTONES.<br />
Implement<br />40a.<br />WANTED:<br />MS. LAST TWO PERCENT!<br />
Implement<br />41.<br />MASTER THE 15-MINUTE MEETING!<br />YOU CAN CHANGE (OR AT LEAST ORGANIZE)<br />THE WORLD IN 15 MINU...
Implement<br />42.<br />C-E-L-E-B-R-A-T-E!<br />
Implement<br />42a.<br />CELEBRATE FAILURES!<br />
Implement<br />43.<br />STATION BREAK!<br />THE KEYNOTE HERE IS ACTION.<br />EXACTLY RIGHT!<br />BUT: DON’T ALLOW HE ACTIO...
Implement<br />44.<br />A PROJECT HAS AN IDENTITY.<br />IT’S ALIVE.<br />PROJECT = LIFE…SPIRIT…PERSONALITY<br />
Implement<br />45.<br />CAST THE NET<br /> A LITTLE/LOT FARTHER AFIELD<br />
Implement<br />46.<br />IT’S THE U-S-E-R.STUPID!<br />NEVER LOSE SIGHT OF THE USER COMMUNITY.<br />
Implement<br />47.<br />CONCOCT A B.M.P/BUZZ MANAGEMENT PROGRAM.<br />MARKETING IS IMPLEMENTATION<br />
Implement<br />47.<br />CONCOCT A B.M.P/BUZZ MANAGEMENT PROGRAM.<br />MARKETING IS IMPLEMENTATION<br />
Create<br />Sell<br />Implement<br />Exit<br />30%<br />10%<br />30%<br />30%<br />New Approach<br />
Exit<br />10%<br />LETTING GO…<br />
Exit<br />10%<br />3items<br />
Exit<br />48.<br />SELL OUT!<br />
Exit<br />48a.<br />RECRUIT A MR. FOLLOW UP…<br />WHO IS AS PASSIONATE AS YOU ARE!<br /> (AND L-O-V-E-S ADMINISTRATION)<br />
Exit<br />49.<br />SEED YOUR FRAMES<br /> INTO THE MAINSTREM…<br />WHERE THEY CAN BECOME MUTANT VIRUSES FOR YOUR (QUIRKY) ...
Exit<br />50.<br />WRITE UP THE PROJECT HISTORY.<br />THROW A GRAND<br />CELEBRATE BACH!<br />
THE WORK MATTERS!<br />
!<br />
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  • the professional service firm: is the firm that provides service and makes money by leveraging knowledgeThe Brand you: are the ones who are going to survive, who has the attributes of the “real” professional service firm members (who act as independent contractos)The project: what is a project? What makes it memorable? –&gt; it should have a high impact
  • the professional service firm: is the firm that provides service and makes money by leveraging knowledgeThe Brand you: are the ones who are going to survive, who has the attributes of the “real” professional service firm members (who act as independent contractos)The project: what is a project? What makes it memorable? –&gt; it should have a high impact
  • the professional service firm: is the firm that provides service and makes money by leveraging knowledgeThe Brand you: are the ones who are going to survive, who has the attributes of the “real” professional service firm members (who act as independent contractos)The project: what is a project? What makes it memorable? –&gt; it should have a high impact
  • A wow project is:1- wow2- confronts and redefines an important issue or problem in such a way that participants will be remembered for it 10 years later
  • A wow project is:1- wow2- confronts and redefines an important issue or problem in such a way that participants will be remembered for it 10 years later
  • A wow project is:1- wow2- confronts and redefines an important issue or problem in such a way that participants will be remembered for it 10 years later
  • A wow project is:1- wow2- confronts and redefines an important issue or problem in such a way that participants will be remembered for it 10 years later
  • Create: shaping the project is it cool, is it worth it?Sell: to get supportersImplement: emphasis on trial and error not lengthy plans on paperExit: turover to mainstream to leave a lasting impact
  • Selling: is gaining support and supporters…in ever increasing numbers….infinity It forces clarity, focus, drive, faithChampions are full-time sales personsBUT, I’m not a sales perosn?We’re all sales guys, if and only if we LOVE our projects
  • Sales mentalityWinners are sales maniacsS-E-L-L
  • Implementation’s primary goal is actually more sales.Roping more and more…and even more… enthusiastic supporters as we go along.
  • THE ARCHITECT BUILDER OF THE CHANNEL TUNNEL IS HARDLY LIKELY TO BE THE IT’S BEST DIRECTOR OF OPERATIONS
  • THE ARCHITECT BUILDER OF THE CHANNEL TUNNEL IS HARDLY LIKELY TO BE THE IT’S BEST DIRECTOR OF OPERATIONS
  • THE ARCHITECT BUILDER OF THE CHANNEL TUNNEL IS HARDLY LIKELY TO BE THE IT’S BEST DIRECTOR OF OPERATIONS
  • THE ARCHITECT BUILDER OF THE CHANNEL TUNNEL IS HARDLY LIKELY TO BE THE IT’S BEST DIRECTOR OF OPERATIONS
  • THE ARCHITECT BUILDER OF THE CHANNEL TUNNEL IS HARDLY LIKELY TO BE THE IT’S BEST DIRECTOR OF OPERATIONS
  • THE ARCHITECT BUILDER OF THE CHANNEL TUNNEL IS HARDLY LIKELY TO BE THE IT’S BEST DIRECTOR OF OPERATIONS
  • THE ARCHITECT BUILDER OF THE CHANNEL TUNNEL IS HARDLY LIKELY TO BE THE IT’S BEST DIRECTOR OF OPERATIONS
  • The Project 50

    1. 1. Tom<br /> Peters<br />
    2. 2.
    3. 3.
    4. 4.
    5. 5. 50<br />
    6. 6. Survivor<br />
    7. 7. 50<br />50<br />
    8. 8. 50<br />50<br />
    9. 9.
    10. 10. What makes a Project MEMORABLE?<br />
    11. 11. http://www.youtube.com/watch?v=UYpl-ovUIEw&feature=related<br />
    12. 12. WOW Project?<br />
    13. 13. WOW<br />
    14. 14. WOW PROJECT:<br />Confronts and redefines an important issue or problem in such a way that participants will be remembered for it 10 years later.<br />
    15. 15. Starts withY-O-U<br />
    16. 16. Stages of a Project?<br />
    17. 17. 1.Create<br />2.Sell<br />3.Implement<br />4.Exit<br />
    18. 18. Traditional Approach<br />Create<br />Implement<br />90%<br />10%<br />
    19. 19. Traditional Approach<br />Create<br />Implement<br />90%<br />10%<br />New Approach<br />Create<br />Sell<br />Implement<br />Exit<br />30%<br />10%<br />30%<br />30%<br />
    20. 20. Create<br />Sell<br />Implement<br />Exit<br />30%<br />10%<br />30%<br />30%<br />New Approach<br />
    21. 21. Create<br />30%<br />
    22. 22. Create<br />30%<br />21items<br />
    23. 23. Create<br />1.<br />REFRAME:<br /> NEVER…EVER!...ACCEPT A PROJECT/ASSIGNMENT AS GIVEN!<br />
    24. 24. Create<br />2.<br />TRANSLATE “YOUR DAILY EXPERIENCES<br /> INTO COOL STUFF TO DO .”<br />
    25. 25. Create<br />2a.<br />BECOME A BENCHMARKING FOOL:<br /> LOOK AT EVERY SMALL-THING-THAT–HAPPENS –TO-YOU AS A GOLDEN LEARNING OPPORTUNITY.<br />
    26. 26. Create<br />3.<br />IMPROVE YOUR VOCABULARY!<br />LEARN TO LOVE “WOW!”<br />USE “THE WORD.” WOW!<br />
    27. 27. Create<br />4.<br />THERE ARE NO “SMALL” PROJECTS<br />IN EVERY “LITTLE” FORM OR PROCEDURE,<br /> IN EVERY “LITTLE” PROBLEM<br /> THERE USUALLY LURKS A B-I-G PROJECT!<br />
    28. 28. Create<br />4a.<br />CONVERT TODAY’S ANNOYING “CHORE”<br /> INTO A WOW! PROJECT.<br />THE B-I-G IDEA: THERE’S NO SUCH THING AS A “GIVEN.”<br />
    29. 29. Create<br />5.<br />PUT ON THE BRAKES!<br />DON’T BETRAY WOW!<br />
    30. 30. Create<br />6.<br />LOVE MAKES THE WORLD GO ROUND!<br />
    31. 31. Create<br />7.<br />WILL IT—THE PROJECT,<br />OUR BABY—BE BEAUTIFUL?<br />YES…BEAUTIFUL!<br />
    32. 32. Create<br />8.<br />DESIGN-IS-IT.<br />I.E.: ONE OF THE SINGLE MOST POWERFUL FORCES IN THE WHOLE BLOODY UNIVERSE.<br />
    33. 33. Create<br />9.<br />IS THE PROJECT REVOLUTIONARY?<br />(ARE YOU SURE?)<br />
    34. 34. Create<br />10.<br />IS THE WEB FACTORED INTO THE PROJECT?<br />IN A B-I-G WAY?<br />
    35. 35. Create<br />11.<br />IMPACT.<br />HENRY JAMES ASKED THIS, AS HIS ULTIMATE QUESTION, OF AN ARTIST’S WORK: “WAS IT WORTH DOING?”<br />
    36. 36. Create<br />11a.<br />MADE ANYBODY(S) ANGRY LATELY?<br />
    37. 37. Create<br />12.<br />RAVING FANS!<br />
    38. 38. Create<br />12a.<br />WOMEN-AS -RAVING FANS.<br />WOMEN TAKE TO PRODUCTS/SERVICES—AND THENCE, “PROJECT DELIVERABLES” –- FOR (VERY) DIFFERENT REASONES THAN MEN<br />
    39. 39. Create<br />13.<br />PIRATES-ON-THE-HIGH-SEAS.<br />“WE” ARE ON A MISSION/CRUSADE.<br />WE PLAN TO UPSET THE APPLECART (CONVENTIONAL WISDOM) BIG TIME…AND <br />MAKE A DAMN DIFFERENCE.<br />
    40. 40. Create<br />14.<br />IF YOU CAN (HINT: YOU CAN!)<br />CREATE A “PLACE.” THAT IS…PIRATES NEED SHIPS AT SEA AND CAVES ON LAND, (“SAFE HOUSES” IN SPY-SPEAK.)<br />
    41. 41. Create<br />15.<br />PUT IT IN YOUR RESUME. NOW!<br />PICTURE YOURSELF<br /> CROSSING THE FINISH LINE<br />
    42. 42. Create<br />16.<br />THINK RAINBOW!<br />
    43. 43. Create<br />17.<br />THINK…OR RETHINK…OR REFRAME…YOUR CONCEPT…INTO A “BUSINESS PLAN.”<br />
    44. 44. Create<br />18.<br />THNIK/OBSESS…<br />D-E-A-D-L-I-N-E.<br />BE RIDICULOUSLY/ABSURDLY/INSANELY DEMANDING OF YOURSELF/YOUR LITTLE BAND OF RENEGADES.<br />
    45. 45. Create<br />19.<br />FIND A WISE FRIEND.<br /> WOW PROJECTS AIN’T EASY!<br /> THEY STRETCH YOU, STRESS YOU, AND OFTEN VEX YOU.AND THE ORGANIZATION.<br />
    46. 46. Create<br />20.<br />FIND – AND THEN NURTURE – <br />A FEW (VERY FEW) CO-CONSPIRATORS.<br />
    47. 47. Create<br />20a.<br />FIND AT LEAST<br /> ONE USER/CO-CONSPIRATOR.NOW.<br />THINK USER FROM THE START.<br />
    48. 48. Create<br />21.<br />CONSIDER CARRYING AROUND A LITTLE CARD THAT READS:<br />WOW!<br />BEATIFUL!<br />REVOLUTIONARY!<br />IMPACT!<br />RAVING FANS!<br />
    49. 49. Create<br />30%<br />WOW<br />
    50. 50. Create<br />30%<br />WOW<br />
    51. 51. Create<br />Sell<br />Implement<br />Exit<br />30%<br />10%<br />30%<br />30%<br />New Approach<br />
    52. 52. Sell<br />30%<br />Project management isSALES<br />
    53. 53. Sell<br />30%<br />10items<br />
    54. 54. Sell<br />22.<br />BE S-U-C-C-I-N-T.<br />DESCRIBE YOUR PROJECT<br />(IT’S BENEFITS AND IT’S WOW!)…<br />IN T-H-R-E-E MINUTES.<br />
    55. 55. Sell<br />22a.<br />METAPHOR TIME!<br />
    56. 56. Sell<br />23.<br />SALES MEANS SELLING…<br />EVERYONE!<br />
    57. 57. Sell<br />24.<br />HEY: WOW PROJECT LIFE = SALES.<br />RIGHT? SO …WORK CONSCIOUSLY ON BUZZ.<br />GET VISIBLE AND STAY VISIBLE<br />
    58. 58. Sell<br />25.<br />DO YOUR “COMMUNITY WORK.”<br />START TO EXPAND THE NETWORK!<br />ASAP.<br />
    59. 59. Sell<br />26.<br />LAST IS AS GOOD AS FIRST.<br />IF THEY SUPPORT YOU…<br />THEY ARE YOUR FRIENDS.<br />
    60. 60. Sell<br />27.<br />PREACH TO THE CHOIR!<br />NEVER FORGET YOUR FRIENDS!<br />
    61. 61. Sell<br />28.<br />DON’T TRY TO CONVERT YOUR ENEMIES.<br />DON’T WASTE TIME ON THEM.<br />
    62. 62. Sell<br />29.<br />CREATE AN A-TEAM<br />ADVISORY BOARD.<br />
    63. 63. Sell<br />30.<br />BECOME A MASTER BOOTSTRAPPER.<br />YOU HEARD IT<br />HERE FIRST: TOO MUCH INITIAL MONEY…KILLS!<br />
    64. 64. Sell<br />31.<br />THINK B-E-T-A! AS IN… BETA SITE(S). <br />YOU NEED CUSTOMER PARTNERS…<br />AS SAFE-HAVEN TESTING GROUNDS FOR ROUGH PROTOTYPES.<br />
    65. 65. Sell<br />30%<br />WINNERS—WOW PROJECT WINNERS—<br />ARE SALES MANIACS<br />
    66. 66. S-E-L-L<br />
    67. 67. Create<br />Sell<br />Implement<br />Exit<br />30%<br />10%<br />30%<br />30%<br />New Approach<br />
    68. 68. Implement<br />30%<br />New Approach<br />
    69. 69. Implement<br />30%<br />
    70. 70. Implement<br />30%<br />QUICK PROTOTYPING<br />
    71. 71. Sell<br />Implement<br />10%<br />30%<br />30%<br />
    72. 72. Sell<br />Create<br />Exit<br />10%<br />30%<br />10%<br />60%<br />
    73. 73. Implement<br />30%<br />16items<br />
    74. 74. Implement<br />32.<br />CHUNK! CHUNK! CHUNK!<br />
    75. 75. Implement<br />33.<br />LIVE…EAT…SLEEP…<br />BREATHE: PROTOTYPE!<br />I.E.: BECOME AN<br /> UNBASHED PROTOTYPING FANATIC.<br />
    76. 76. Implement<br />33a.<br />TEACH PROTOTYPING.<br />PROTOTYPING IS A “CORPORATE CULTURE” ISSUE.<br />I.E.: WORK TO CREATE A CULTURE OF PROTOTYPING.<br />
    77. 77. Implement<br />34.<br />PLAY!<br />FIND PLAYMATES!<br />
    78. 78. Implement<br />35.<br />SCRUNCH THE DEEDBACK LOOPS!<br />
    79. 79. Implement<br />36.<br />BLOW IT UP!<br /> PLAY…AND DESTRUCTION…<br />ARE HANDIMADES<br />
    80. 80. Implement<br />37.<br />KEEP RECRUITING!<br />IRON LAW: WOW PROJECTS<br /> CALL FOR WOW PEOPLE.<br />NEVER STOP RECRUITING!<br />
    81. 81. Implement<br />37a.<br />WANTED:<br />COURT JESTER.<br />
    82. 82. Implement<br />38.<br />MAKE A B-I-G BINDER!<br />THIS IS THE PROJECT BIBLE.<br />IT’S THE MASTER DOCUMENT…<br />THE MACRO-MAP.<br />
    83. 83. Implement<br />39.<br />LIST MANIA.<br />YE SHALL MAKE LISTS…<br />AND THE LISTS SHALL MAKE YE OMNISCIENT.<br /> (NO JOKE.)<br />
    84. 84. Implement<br />39.<br />LIST MANIA.<br />YE SHALL MAKE LISTS…<br />AND THE LISTS SHALL MAKE YE OMNISCIENT.<br /> (NO JOKE.)<br />
    85. 85. Implement<br />40.<br />THINK<br />(LIVE/SLEEP/EAT/BREATHE)<br />TIMELINE/MILESTONES.<br />
    86. 86. Implement<br />40a.<br />WANTED:<br />MS. LAST TWO PERCENT!<br />
    87. 87. Implement<br />41.<br />MASTER THE 15-MINUTE MEETING!<br />YOU CAN CHANGE (OR AT LEAST ORGANIZE)<br />THE WORLD IN 15 MINUTES!<br />
    88. 88. Implement<br />42.<br />C-E-L-E-B-R-A-T-E!<br />
    89. 89. Implement<br />42a.<br />CELEBRATE FAILURES!<br />
    90. 90. Implement<br />43.<br />STATION BREAK!<br />THE KEYNOTE HERE IS ACTION.<br />EXACTLY RIGHT!<br />BUT: DON’T ALLOW HE ACTION FANATICISM TO STEER YOU OFF COURSE<br />RE WOW!/BEAUTY!/REVOLUTION!/IMPACT!/RAVING FANS! <br />
    91. 91. Implement<br />44.<br />A PROJECT HAS AN IDENTITY.<br />IT’S ALIVE.<br />PROJECT = LIFE…SPIRIT…PERSONALITY<br />
    92. 92. Implement<br />45.<br />CAST THE NET<br /> A LITTLE/LOT FARTHER AFIELD<br />
    93. 93. Implement<br />46.<br />IT’S THE U-S-E-R.STUPID!<br />NEVER LOSE SIGHT OF THE USER COMMUNITY.<br />
    94. 94. Implement<br />47.<br />CONCOCT A B.M.P/BUZZ MANAGEMENT PROGRAM.<br />MARKETING IS IMPLEMENTATION<br />
    95. 95. Implement<br />47.<br />CONCOCT A B.M.P/BUZZ MANAGEMENT PROGRAM.<br />MARKETING IS IMPLEMENTATION<br />
    96. 96. Create<br />Sell<br />Implement<br />Exit<br />30%<br />10%<br />30%<br />30%<br />New Approach<br />
    97. 97. Exit<br />10%<br />LETTING GO…<br />
    98. 98. Exit<br />10%<br />3items<br />
    99. 99. Exit<br />48.<br />SELL OUT!<br />
    100. 100. Exit<br />48a.<br />RECRUIT A MR. FOLLOW UP…<br />WHO IS AS PASSIONATE AS YOU ARE!<br /> (AND L-O-V-E-S ADMINISTRATION)<br />
    101. 101. Exit<br />49.<br />SEED YOUR FRAMES<br /> INTO THE MAINSTREM…<br />WHERE THEY CAN BECOME MUTANT VIRUSES FOR YOUR (QUIRKY) POINT OF VIEW!<br />
    102. 102. Exit<br />50.<br />WRITE UP THE PROJECT HISTORY.<br />THROW A GRAND<br />CELEBRATE BACH!<br />
    103. 103. THE WORK MATTERS!<br />
    104. 104. !<br />
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