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Make your skills and your career visible through the professional social network
- Ahmed Barkhia
For Beginners
ahmedbarkhia.co
2
INTRODUCTION - HELLO
Hey Ya!
Welcome to my LinkedIn workshop
I’m Ahmed Abdel Rahman, aka Ahmed Barkhia, and my
personal aim is to help people understanding how to be
confident with their virtual identity.
In this workshop I’ll show you why is important to have and
setup correctly your LinkedIn account.
ahmedbarkhia.co
3
TABLE OF CONTENTS - OUR AGENDA
LinkedIn Test
Do you know LinkedIn?
1
LinkedIn Inside
We go in depth
2
Summary
Love at first sight
3
Endorsement
Your best skills
4
Recommendation
What they say about you
5
Groups
Cross-fertilisation
6
Q & A
Don’t hesitate
7
Break
10 Minutes

ahmedbarkhia.co
4
VIDEO - WHAT IS LINKEDIN
Discover what is LinkedIn and how can you use it
If you have an online resume it will be visible to everyone
What is LinkedIn?
Professional Social Network
Resume Online
Direct connection with companies
More info
Add video, document, link
Get endorsement for your skills
Resume in different languages
ahmedbarkhia.co
5
MAPS - SOME DETAILS
LinkedIn is one of the most popular Social Networking site
Share personal knowledge about your area of expertise and grow your network
 WHOLE WORLD
over 347 million users
Online Recruiting
Gold Connections
Professional articles
Groups
Company Pages
 WHAT YOU CAN DO THERE
Put yourself in the Blue Ocean
ahmedbarkhia.co
6
HOW IT WORKS - THIS IS WHAT YOU GET
The strategy that makes the difference
Key functionalities
Researching
Know the people and their role
before an interview

Professional Updates
Discover new methods and all
the news of your industry

Stats
How much you are influential,
how your role is valued and
useful connections

ahmedbarkhia.co
7
RESUME DETAILS - 5 IMPORTANT THINGS
5 things to never forget
Be focussed on your personal branding

PROFILE

SKILLS

PICTURE

EXPERIENCE

SUMMARY

Your LinkedIn Profile
ahmedbarkhia.co
8
FOCUS - LET’S SEE HOW TO SET
ahmedbarkhia.co
ahmedbarkhia.co
9
SETUP STEPS - STEP BY STEP IT WILL SET
     
Summary
Bio
Picture
This is Us
Experience
Highlighted
Groups
Influencers, Companies, News
Skills & Endorsements
Statistics
Recommendations
What they say
Connections ReadyEducationSignup
ahmedbarkhia.co
10
SUMMARY - SET THE SCENE
1. Who do you want to reach with your summary?
2. Who is your ideal audience?
3. What do you want them to learn or do?
4. How do you want them to feel?
The most powerful personal branding tool you have
The summary will likely be read by more people than any other form
ahmedbarkhia.co
11
Your most important accomplishments.
“I saved my company $500k in returned products by ensuring customer
satisfaction on the front-end of the transaction; I built our first world-class
customer service team from the ground up.”
SUMMARY - GATHER YOUR RAW CONTENT
ahmedbarkhia.co
12
Your values and passions
Optimism, creativity, yoga and meditation…
SUMMARY - GATHER YOUR RAW CONTENT
ahmedbarkhia.co
13
Your Superpowers
“I can assemble seemingly disparate facts into a cohesive, tangible story,” or
“I inspire and engage even the most skeptical client.”
SUMMARY - GATHER YOUR RAW CONTENT
ahmedbarkhia.co
14
Fact, figures and stats
“I ran five marathons in five different countries; I speak three languages and
travel to five continents every year; I worked in six different areas of the
business before becoming the head of sales.”
SUMMARY - GATHER YOUR RAW CONTENT
ahmedbarkhia.co
15
Differentiation
“I do my best work from 6 a.m.-8 a.m. before anyone gets to the office.”
“Acknowledging others is important to me, so I like to type personal thank-
you messages to team members and colleagues on the typewriter I was
given on my 16th birthday.”
SUMMARY - GATHER YOUR RAW CONTENT
ahmedbarkhia.co
16
External validation
I’m graduated Magna Cum Laude from the University of Salford, was named
top 30 under 30 by the Bloomberg
SUMMARY - GATHER YOUR RAW CONTENT
ahmedbarkhia.co
17
SUMMARY - PUT IT ALL TOGETHER
1. Start with a bang. You want the reader knows more, so you need to start with something attracting.
2. Fill in the details, weaving elements from the various steps into a compelling narrative about the
brand called You.
3. Then close with a call to action.
Ready to writing the perfect LinkedIn summary
Remember, your summary needs to be 2,000 or fewer characters.
ahmedbarkhia.co
18
PICTURE - PICKING THE RIGHT ONE
Follow this exact process to build perfect picture
Your first chance to make a good impression
Looks like you
Make sure your LinkedIn
profile picture is up-to-
date and reflects how you
look on a daily basis –
your hair, glasses,
makeup, etc.
Show your face
Crop the picture from the
top of your shoulders to
just above your head so
that your face fills the
frame and shows off that
pretty smile.
The right expression
Smile with your eyes. You
want to appear warm and
friendly. That way, people
will be able to imagine
h a v i n g a p l e a s a n t
conversation with you.
Dress Code
Wear clothes that
match the level of
dressiness at your
office. You don’t want
t o b e o v e r o r
underdressed.
Background
Keep the background
simple so that you are
the focal point. you
don’t want anything to
distract from your face.
COFFEE BREAK
10 Minutes
ahmedbarkhia.co
ahmedbarkhia.co
20
EXPERIENCE - TRUST FROM THE PAST
1. Link your job to the company
2. Start with an overview
3. Use action words
4. Use keywords
5. Keep it clear and concise
6. Use the correct tenses
7. Don't overdo the bullets
8. Frontload your achievements
9. Check for spelling and grammar
10. Link other sections to your job
11. Ask for recommendations
12. Add supporting information
Storytelling about your work experience
Remember that 12 tips
ahmedbarkhia.co
21
SKILLS & ENDORSEMENT - 3
RD
PARTY VALIDATION
Everything you need to know about
LinkedIn endorsements
ahmedbarkhia.co
22
RECOMMENDATION - HONORS ON THE JOB
Recommendations Vs. Endorsements
It’s important to understand the LinkedIn language
Endorsements are less specific. These are more vague virtual thumbs-ups that your connections can give you to
supposedly authenticate your experiences.
ahmedbarkhia.co
23
RECOMMENDATION - HONORS ON THE JOB
Recommendations Vs. Endorsements
It’s important to understand the LinkedIn language
Recommendations are more reputable than endorsements because a connection actually has to write something
about your professional qualifications. Including recommendations on your LinkedIn profile can add value,
especially if you are job hunting.
“Susanne was such a pleasure to work with. Her smiling face and enthusiasm lit up our office every day.
I would definitely recommend her to anyone who wants to hire her!”
ahmedbarkhia.co
24
RECOMMENDATION - HONORS ON THE JOB
Ask for recommendations
Don’t be shy that will be useful for your career
“Hi Blake, I hope everything’s going well in Texas! I’m writing to ask if you’d be willing to write a LinkedIn
recommendation for me that highlights my crisis communications skills. Ideally, I’d love for you to outline the
experience you had with me through the Cleanweb Italy initiative last year in Rome. I’m working hard to transition
into a senior communications role, and most of the employers I’m considering put a strong focus on crisis
communications.”
TIPS
• Request Specific Details
• Ask a Teammate
• Collect a Variety of Recommendations
• Look Outside the Workplace
ahmedbarkhia.co
25
GROUPS - THE WAY TO GROW YOUR NETWORK
Boost your profile and grow your professional network
Extend your network and your knowledge through LinkedIn Groups
Post Questions
Involve the community

Specific Field
You may find the perfect job


Share Content
Great way to brand yourself

Create Group
You may create your own
Key Functionalities
How to use it
 Discussions
Meet valuable people
New Connections
Benefit of knowing that people 
ahmedbarkhia.co
26
READY - BUCKLE UP

Initial Boost


Start Process
Setup your profile
Mid Process
Connect to the people
Final Process
Update your profile
ahmedbarkhia.co
27
FOLLOW US
GET IN TOUCH WITH US
Go Ahead, Don’t Hesitate!
   
Ahmed Barkhia @AhmedBarkhia /AhmedBarkhia /AhmedAbdelRahman
CALL - +971 56 625 0316
me@ahmedbarkhia.co
- SOCIAL NETWORKS / PHONE
QUESTIONS?
Go Ahead, Don’t Hesitate!
?
THANK YOU!
Have a Nice Day!


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LinkedIn for Beginners

  • 1. Make your skills and your career visible through the professional social network - Ahmed Barkhia For Beginners
  • 2. ahmedbarkhia.co 2 INTRODUCTION - HELLO Hey Ya! Welcome to my LinkedIn workshop I’m Ahmed Abdel Rahman, aka Ahmed Barkhia, and my personal aim is to help people understanding how to be confident with their virtual identity. In this workshop I’ll show you why is important to have and setup correctly your LinkedIn account.
  • 3. ahmedbarkhia.co 3 TABLE OF CONTENTS - OUR AGENDA LinkedIn Test Do you know LinkedIn? 1 LinkedIn Inside We go in depth 2 Summary Love at first sight 3 Endorsement Your best skills 4 Recommendation What they say about you 5 Groups Cross-fertilisation 6 Q & A Don’t hesitate 7 Break 10 Minutes 
  • 4. ahmedbarkhia.co 4 VIDEO - WHAT IS LINKEDIN Discover what is LinkedIn and how can you use it If you have an online resume it will be visible to everyone What is LinkedIn? Professional Social Network Resume Online Direct connection with companies More info Add video, document, link Get endorsement for your skills Resume in different languages
  • 5. ahmedbarkhia.co 5 MAPS - SOME DETAILS LinkedIn is one of the most popular Social Networking site Share personal knowledge about your area of expertise and grow your network  WHOLE WORLD over 347 million users Online Recruiting Gold Connections Professional articles Groups Company Pages  WHAT YOU CAN DO THERE Put yourself in the Blue Ocean
  • 6. ahmedbarkhia.co 6 HOW IT WORKS - THIS IS WHAT YOU GET The strategy that makes the difference Key functionalities Researching Know the people and their role before an interview  Professional Updates Discover new methods and all the news of your industry  Stats How much you are influential, how your role is valued and useful connections 
  • 7. ahmedbarkhia.co 7 RESUME DETAILS - 5 IMPORTANT THINGS 5 things to never forget Be focussed on your personal branding  PROFILE  SKILLS  PICTURE  EXPERIENCE  SUMMARY  Your LinkedIn Profile
  • 8. ahmedbarkhia.co 8 FOCUS - LET’S SEE HOW TO SET ahmedbarkhia.co
  • 9. ahmedbarkhia.co 9 SETUP STEPS - STEP BY STEP IT WILL SET       Summary Bio Picture This is Us Experience Highlighted Groups Influencers, Companies, News Skills & Endorsements Statistics Recommendations What they say Connections ReadyEducationSignup
  • 10. ahmedbarkhia.co 10 SUMMARY - SET THE SCENE 1. Who do you want to reach with your summary? 2. Who is your ideal audience? 3. What do you want them to learn or do? 4. How do you want them to feel? The most powerful personal branding tool you have The summary will likely be read by more people than any other form
  • 11. ahmedbarkhia.co 11 Your most important accomplishments. “I saved my company $500k in returned products by ensuring customer satisfaction on the front-end of the transaction; I built our first world-class customer service team from the ground up.” SUMMARY - GATHER YOUR RAW CONTENT
  • 12. ahmedbarkhia.co 12 Your values and passions Optimism, creativity, yoga and meditation… SUMMARY - GATHER YOUR RAW CONTENT
  • 13. ahmedbarkhia.co 13 Your Superpowers “I can assemble seemingly disparate facts into a cohesive, tangible story,” or “I inspire and engage even the most skeptical client.” SUMMARY - GATHER YOUR RAW CONTENT
  • 14. ahmedbarkhia.co 14 Fact, figures and stats “I ran five marathons in five different countries; I speak three languages and travel to five continents every year; I worked in six different areas of the business before becoming the head of sales.” SUMMARY - GATHER YOUR RAW CONTENT
  • 15. ahmedbarkhia.co 15 Differentiation “I do my best work from 6 a.m.-8 a.m. before anyone gets to the office.” “Acknowledging others is important to me, so I like to type personal thank- you messages to team members and colleagues on the typewriter I was given on my 16th birthday.” SUMMARY - GATHER YOUR RAW CONTENT
  • 16. ahmedbarkhia.co 16 External validation I’m graduated Magna Cum Laude from the University of Salford, was named top 30 under 30 by the Bloomberg SUMMARY - GATHER YOUR RAW CONTENT
  • 17. ahmedbarkhia.co 17 SUMMARY - PUT IT ALL TOGETHER 1. Start with a bang. You want the reader knows more, so you need to start with something attracting. 2. Fill in the details, weaving elements from the various steps into a compelling narrative about the brand called You. 3. Then close with a call to action. Ready to writing the perfect LinkedIn summary Remember, your summary needs to be 2,000 or fewer characters.
  • 18. ahmedbarkhia.co 18 PICTURE - PICKING THE RIGHT ONE Follow this exact process to build perfect picture Your first chance to make a good impression Looks like you Make sure your LinkedIn profile picture is up-to- date and reflects how you look on a daily basis – your hair, glasses, makeup, etc. Show your face Crop the picture from the top of your shoulders to just above your head so that your face fills the frame and shows off that pretty smile. The right expression Smile with your eyes. You want to appear warm and friendly. That way, people will be able to imagine h a v i n g a p l e a s a n t conversation with you. Dress Code Wear clothes that match the level of dressiness at your office. You don’t want t o b e o v e r o r underdressed. Background Keep the background simple so that you are the focal point. you don’t want anything to distract from your face.
  • 20. ahmedbarkhia.co 20 EXPERIENCE - TRUST FROM THE PAST 1. Link your job to the company 2. Start with an overview 3. Use action words 4. Use keywords 5. Keep it clear and concise 6. Use the correct tenses 7. Don't overdo the bullets 8. Frontload your achievements 9. Check for spelling and grammar 10. Link other sections to your job 11. Ask for recommendations 12. Add supporting information Storytelling about your work experience Remember that 12 tips
  • 21. ahmedbarkhia.co 21 SKILLS & ENDORSEMENT - 3 RD PARTY VALIDATION Everything you need to know about LinkedIn endorsements
  • 22. ahmedbarkhia.co 22 RECOMMENDATION - HONORS ON THE JOB Recommendations Vs. Endorsements It’s important to understand the LinkedIn language Endorsements are less specific. These are more vague virtual thumbs-ups that your connections can give you to supposedly authenticate your experiences.
  • 23. ahmedbarkhia.co 23 RECOMMENDATION - HONORS ON THE JOB Recommendations Vs. Endorsements It’s important to understand the LinkedIn language Recommendations are more reputable than endorsements because a connection actually has to write something about your professional qualifications. Including recommendations on your LinkedIn profile can add value, especially if you are job hunting. “Susanne was such a pleasure to work with. Her smiling face and enthusiasm lit up our office every day. I would definitely recommend her to anyone who wants to hire her!”
  • 24. ahmedbarkhia.co 24 RECOMMENDATION - HONORS ON THE JOB Ask for recommendations Don’t be shy that will be useful for your career “Hi Blake, I hope everything’s going well in Texas! I’m writing to ask if you’d be willing to write a LinkedIn recommendation for me that highlights my crisis communications skills. Ideally, I’d love for you to outline the experience you had with me through the Cleanweb Italy initiative last year in Rome. I’m working hard to transition into a senior communications role, and most of the employers I’m considering put a strong focus on crisis communications.” TIPS • Request Specific Details • Ask a Teammate • Collect a Variety of Recommendations • Look Outside the Workplace
  • 25. ahmedbarkhia.co 25 GROUPS - THE WAY TO GROW YOUR NETWORK Boost your profile and grow your professional network Extend your network and your knowledge through LinkedIn Groups Post Questions Involve the community  Specific Field You may find the perfect job   Share Content Great way to brand yourself  Create Group You may create your own Key Functionalities How to use it  Discussions Meet valuable people New Connections Benefit of knowing that people 
  • 26. ahmedbarkhia.co 26 READY - BUCKLE UP  Initial Boost   Start Process Setup your profile Mid Process Connect to the people Final Process Update your profile
  • 27. ahmedbarkhia.co 27 FOLLOW US GET IN TOUCH WITH US Go Ahead, Don’t Hesitate!     Ahmed Barkhia @AhmedBarkhia /AhmedBarkhia /AhmedAbdelRahman CALL - +971 56 625 0316 me@ahmedbarkhia.co - SOCIAL NETWORKS / PHONE
  • 29. THANK YOU! Have a Nice Day! 