Did u Socialize ur Brand?


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It's not about who does it, it is about who does it best!
Most brands and businesses are moving to Social networks, a few succeed and achieve their Sales & Marketing Objectives.
Moving online is just the start, not the end. It's not about moving online, it's about what you will do online and how u will benefit.

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Did u Socialize ur Brand?

  1. 1.
  2. 2. Are u in touch with consumers?<br />
  3. 3. MillionInternet users in EgyptAre ONLINE!That is 30% of Egyptians and growing<br />Is ur Brand Connected?<br />Egypt Indicators , March 2011 – Annual Growth is 38.5% <br />http://www.egyptictindicators.gov.eg/en/pages/Publications/PublicationsDoc/Eng%20Flyer-April-%20last.pdf<br />
  4. 4. The Spark of Revolutions<br />Egypt<br />Yemen<br />Syria<br />Libya<br />Tunis<br />Internet & Social Media are NOW highly demanded by new users after the revolution<br />
  5. 5. Will u make it the spark of ur brands revolution?<br />
  6. 6. ….then u will need an Online Platform<br />What is an Online Platform?<br />
  7. 7. What is an Online Platform?<br />Website is the main pool of content<br />All content is optimized for Search Engines<br />All content is shareable on all kinds of Social Media Channels<br />Presence of your business/brand on suitable Social Media Channels/Touch points with target consumers<br />
  8. 8. A Social Media Enabled Website <br />
  9. 9. Official Channels on the right Social Networks for your Business<br />
  10. 10. Why?<br />To Become part of the Online Community<br />…and listen to Consumers for better Marketing Intelligence <br />Talk to consumers..<br />
  11. 11. Benefits of an Online Platform<br />Back & Forth Free Marketing Efforts<br />Users who visit the website will help us market our products/services/research to their network of friends by sharing<br />Network of friends on Social networks will click to come to website generating more traffic to the website to increase *ROI<br />*ROI-Return on Investment – Objectives achieved<br />
  12. 12. Current Situation<br />$ Ad Dollar Spend…<br />Your Brand<br />…To Reach The Consumer Once<br />Exit<br />
  13. 13. Best Practice-Close the Loop!<br />Keep growing your fan base <br />Your Brand Spends $Ad Dollars to reach consumers<br />Talk to them anytime!<br /><ul><li>Build Relationships
  14. 14. Have Dialogues
  15. 15. Run Marketing Intelligence
  16. 16. Engage Consumers
  17. 17. Become Top of Mind
  18. 18. Create a Viral effect</li></ul>Spend $ on Social Media Strategy to:<br />Consumer joins your Social Platform<br />
  19. 19. Is starting a channel on facebook, youtube & twitter the end?<br />No! It is only the beginning…<br />…Time for a killer Strategy to deliver your Marketing Objectives<br />
  20. 20. Do u have a…..<br />A Social Media Enabled website?<br />Official Social Media channels that serve your Sales & Marketing Objectives?<br />A Social Media Strategy?<br />
  21. 21. Social Accounts are FREE!<br />Anyone can create an account on <br />facebook, youtube, twitter and other Social Media’s in <br />
  22. 22. It’s not about Creating & branding<br />It is about generating Marketing ROI <br />& Results for your Brand!<br />
  23. 23. Your Business is unique…<br />It needs a Planned Strategy that will deliver your Marketing Objectives<br />
  24. 24. The Internet is Huge!<br />1000’s of E-Marketing tools & Digital Solutions<br />We have to identify what works best for you!<br />
  25. 25. What will work for you?<br />According to your Business model, Brand guidelines, objectives and budget we identify:<br />Content Strategy<br />Dialogue Strategy<br />Creative Strategy<br />Viral Marketing Strategy<br />Digital Production Strategy<br />Online Ads Media Planning/Buying<br />Etc…<br />
  26. 26. Are we now successful?<br />This is only the start!<br />
  27. 27. It’s all about ongoing optimization!<br />Set Strategy & Plan<br />Execute<br />Measure<br />Report<br />Re-Evaluate results <br />Set a modified plan according to results (If needed)<br />Re-Execution<br />Measurement<br />Reporting<br />
  28. 28. Next Steps?<br />Start getting results from the Internet<br />Find out how it works “Uniquely” for you<br />Build your Social Platform<br />Set a killer Social Media Strategy<br />Be part of Consumers online Communities<br />Listen, Speak & Engage<br />Generate the Results you need<br />
  29. 29. Set your dreams & we’ll deliver the results!<br />
  30. 30. Checkout some of our work!<br />http://www.slideshare.net/ahmedbahaa/some-of-our-work-noname-digital<br />More About The Founder<br />Ahmed Bahaa’s Digital Media Experience:http://eg.linkedin.com/in/ahmedbahaadigitalmedia<br />Contact<br />Mobile: +2 01 222 3 111 4<br />Twitter:@ahmedbahaa<br />Address447, Road 270, Maadi<br />Email:ahmed@noname-digital.com<br />
  31. 31. Thank you<br />