Online Marketplace for Indonesian
Micro, Small and Medium Enterprises (MSME)
Based on Social Media

Windy Gambetta
A. Ansh...
Introduction
Indonesian MSMEs
60% of GDP contribution, 52 million units in 2011, technological
preparedness

Social Media ...
Indonesian MSME Problems
Internal and External Factors :
limited capital, human resources, business skills, IT skills,
lim...
Indonesian Marketplaces
Marketplace Components :
Accounts administration, Shopping Process, Booking Process, Payment
Proce...
Indonesian MSMEs
Characteristics :
•lack of trust due to buyer's clarity information
•prefer ATM transfers and Cash on Del...
Indonesian Buyers
Characteristics :
•lack of trust in sellers validity
•prefer ATM transfers and Cash on Delivery (COD)
sh...
Marketplace Solution

7
Conclusion

Social Media :
Facebook Commerce, word of mouth,

Common technologies :
SMS text, Office files, Social Media i...
Future Works

ease of transaction and delivery method

9
Thank you

10
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ICEEI Conference Presentation : Indonesian MSME Online Marketplace

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My presentation for ICEEI 2013 on Malaysia. This is my thesis about Indonesian Online Marketplace customized for Micro Small Medium Enterprise (MSME)

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ICEEI Conference Presentation : Indonesian MSME Online Marketplace

  1. 1. Online Marketplace for Indonesian Micro, Small and Medium Enterprises (MSME) Based on Social Media Windy Gambetta A. Anshorimuslim Syuhada 1
  2. 2. Introduction Indonesian MSMEs 60% of GDP contribution, 52 million units in 2011, technological preparedness Social Media in Indonesia #4 Facebook users, #5 Twitter users in the world "How can online marketplace for Indonesian MSMEs be optimized with social media based interaction and MSMEs technological awareness ?" 2
  3. 3. Indonesian MSME Problems Internal and External Factors : limited capital, human resources, business skills, IT skills, limited information, infrastructure, market access [1] E-Commerce implementation ? Inhibit factors from business environment [2] Organizational Framework Technology approach [3] [1] Avonina, S. SME Development as One of Private Sector Work Unit. 2007 [2] Govindaraju, R., et al. E-Commerce Adoption by Indonesian Small, Medium, and Micro Enterprises (SMMEs): Analysis of Goals and Barriers.. 2011 [3] Maryeni, Y., et al. Technological and Organizational Factors Influencing the E-commerce Adoption by Indonesian SMEs.. 2012 3
  4. 4. Indonesian Marketplaces Marketplace Components : Accounts administration, Shopping Process, Booking Process, Payment Process, Delivery Process, Stores, Customers, Social Media Problems Trust, Payment & Delivery Method 4
  5. 5. Indonesian MSMEs Characteristics : •lack of trust due to buyer's clarity information •prefer ATM transfers and Cash on Delivery (COD) shipments •fast response of marketplace •common technology : SMS and Office Files •use of social media : FB Fanpage & Twitter Account 5
  6. 6. Indonesian Buyers Characteristics : •lack of trust in sellers validity •prefer ATM transfers and Cash on Delivery (COD) shipments •seller's information detail and recommendation from others •use of social media : 99% FB users 6
  7. 7. Marketplace Solution 7
  8. 8. Conclusion Social Media : Facebook Commerce, word of mouth, Common technologies : SMS text, Office files, Social Media interaction 8
  9. 9. Future Works ease of transaction and delivery method 9
  10. 10. Thank you 10

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