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ICEEI Conference Presentation : Indonesian MSME Online Marketplace
ICEEI Conference Presentation : Indonesian MSME Online Marketplace
ICEEI Conference Presentation : Indonesian MSME Online Marketplace
ICEEI Conference Presentation : Indonesian MSME Online Marketplace
ICEEI Conference Presentation : Indonesian MSME Online Marketplace
ICEEI Conference Presentation : Indonesian MSME Online Marketplace
ICEEI Conference Presentation : Indonesian MSME Online Marketplace
ICEEI Conference Presentation : Indonesian MSME Online Marketplace
ICEEI Conference Presentation : Indonesian MSME Online Marketplace
ICEEI Conference Presentation : Indonesian MSME Online Marketplace
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ICEEI Conference Presentation : Indonesian MSME Online Marketplace

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My presentation for ICEEI 2013 on Malaysia. This is my thesis about Indonesian Online Marketplace customized for Micro Small Medium Enterprise (MSME)

My presentation for ICEEI 2013 on Malaysia. This is my thesis about Indonesian Online Marketplace customized for Micro Small Medium Enterprise (MSME)

Published in: Education, Business, Technology
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Transcript

  • 1. Online Marketplace for Indonesian Micro, Small and Medium Enterprises (MSME) Based on Social Media Windy Gambetta A. Anshorimuslim Syuhada 1
  • 2. Introduction Indonesian MSMEs 60% of GDP contribution, 52 million units in 2011, technological preparedness Social Media in Indonesia #4 Facebook users, #5 Twitter users in the world "How can online marketplace for Indonesian MSMEs be optimized with social media based interaction and MSMEs technological awareness ?" 2
  • 3. Indonesian MSME Problems Internal and External Factors : limited capital, human resources, business skills, IT skills, limited information, infrastructure, market access [1] E-Commerce implementation ? Inhibit factors from business environment [2] Organizational Framework Technology approach [3] [1] Avonina, S. SME Development as One of Private Sector Work Unit. 2007 [2] Govindaraju, R., et al. E-Commerce Adoption by Indonesian Small, Medium, and Micro Enterprises (SMMEs): Analysis of Goals and Barriers.. 2011 [3] Maryeni, Y., et al. Technological and Organizational Factors Influencing the E-commerce Adoption by Indonesian SMEs.. 2012 3
  • 4. Indonesian Marketplaces Marketplace Components : Accounts administration, Shopping Process, Booking Process, Payment Process, Delivery Process, Stores, Customers, Social Media Problems Trust, Payment & Delivery Method 4
  • 5. Indonesian MSMEs Characteristics : •lack of trust due to buyer's clarity information •prefer ATM transfers and Cash on Delivery (COD) shipments •fast response of marketplace •common technology : SMS and Office Files •use of social media : FB Fanpage & Twitter Account 5
  • 6. Indonesian Buyers Characteristics : •lack of trust in sellers validity •prefer ATM transfers and Cash on Delivery (COD) shipments •seller's information detail and recommendation from others •use of social media : 99% FB users 6
  • 7. Marketplace Solution 7
  • 8. Conclusion Social Media : Facebook Commerce, word of mouth, Common technologies : SMS text, Office files, Social Media interaction 8
  • 9. Future Works ease of transaction and delivery method 9
  • 10. Thank you 10

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