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Channels Of Distribution
 

Channels Of Distribution

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Channels Of Distribution

Channels Of Distribution

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    Channels Of Distribution Channels Of Distribution Presentation Transcript

      • Full chain of Distribution
      • No Wholesaler
      • No retailers
      • No wholesaler and no retailer (Direct Selling)
      Channels of Distribution
    • Full chain of Distribution
      • It has manufacturer, wholesalers and retailer.
    • No wholesaler
      • It only has manufacturer and retailer.
    • No retailer
      • This chain only includes manufacturer and wholesaler.
    • No wholesale and no retailer
      • This is described as Direct Selling.
      • The manufacture sells directly to customers.
      • Example Dell Computers.
    • Channels of Distribution Full No wholesaler No Retailer No wholesaler and no retailer
    • Factors Influencing The Choice of a Channel
      • The product
      • The market
      • Cost
      • The firm itself, e.g. scale, scope and type of ownership
    • Channels of Distribution
      • Task
      • Identify the likely channel (s) of distribution for each of the following products.
    • Write the answers in the spaces provided.
    • Write the answers in the spaces provided.
    • Write the answers in the spaces provided. Classroom notes