Full chain of Distribution No Wholesaler No retailers No wholesaler and no retailer (Direct Selling) Channels of Distribution

Full chain of Distribution

No Wholesaler

No retailers

No wholesaler and no retailer (Direct Selling)

Full chain of Distribution It has manufacturer, wholesalers and retailer.

It has manufacturer, wholesalers and retailer.

No wholesaler It only has manufacturer and retailer.

It only has manufacturer and retailer.

No retailer This chain only includes manufacturer and wholesaler.

This chain only includes manufacturer and wholesaler.

No wholesale and no retailer This is described as Direct Selling. The manufacture sells directly to customers. Example Dell Computers.

This is described as Direct Selling.

The manufacture sells directly to customers.

Example Dell Computers.

Channels of Distribution Full No wholesaler No Retailer No wholesaler and no retailer

Factors Influencing The Choice of a Channel The product The market Cost The firm itself, e.g. scale, scope and type of ownership

The product

The market

Cost

The firm itself, e.g. scale, scope and type of ownership

Channels of Distribution Task Identify the likely channel (s) of distribution for each of the following products.

Task

Identify the likely channel (s) of distribution for each of the following products.

Write the answers in the spaces provided.

Write the answers in the spaces provided.

Write the answers in the spaces provided. Classroom notes