Channels Of Distribution

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Channels Of Distribution

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Channels Of Distribution

  1. 1. <ul><li>Full chain of Distribution </li></ul><ul><li>No Wholesaler </li></ul><ul><li>No retailers </li></ul><ul><li>No wholesaler and no retailer (Direct Selling) </li></ul>Channels of Distribution
  2. 2. Full chain of Distribution <ul><li>It has manufacturer, wholesalers and retailer. </li></ul>
  3. 3. No wholesaler <ul><li>It only has manufacturer and retailer. </li></ul>
  4. 4. No retailer <ul><li>This chain only includes manufacturer and wholesaler. </li></ul>
  5. 5. No wholesale and no retailer <ul><li>This is described as Direct Selling. </li></ul><ul><li>The manufacture sells directly to customers. </li></ul><ul><li>Example Dell Computers. </li></ul>
  6. 6. Channels of Distribution Full No wholesaler No Retailer No wholesaler and no retailer
  7. 7. Factors Influencing The Choice of a Channel <ul><li>The product </li></ul><ul><li>The market </li></ul><ul><li>Cost </li></ul><ul><li>The firm itself, e.g. scale, scope and type of ownership </li></ul>
  8. 8. Channels of Distribution <ul><li>Task </li></ul><ul><li>Identify the likely channel (s) of distribution for each of the following products. </li></ul>
  9. 9. Write the answers in the spaces provided.
  10. 10. Write the answers in the spaces provided.
  11. 11. Write the answers in the spaces provided. Classroom notes

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