Brekertons Health Drink Case Study Brekertons Brekertons

Brekertons Health Drink Brekertons sell a range of isotonic health drinks. The marketing director has recently studied sales information on their best-selling soft drink. The drink was launched onto the UK market in 1995.

Brekertons sell a range of

isotonic health drinks.

The marketing director

has recently studied

sales information on their

best-selling soft drink. The

drink was launched onto

the UK market in 1995.

Brekertons Health Drink 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 50 100 150 200 250 300 350 400 450 Years Sales in £0000

Brekertons Health Drink Questions Briefly describe the main trends in the sales figures since the product was first launched. Which stage of the product life cycle has the drink reached by the year 2005? Explain why this stage might have been reached.

Briefly describe the main trends in the sales figures since the product was first launched.

Which stage of the product life cycle has the drink reached by the year 2005?

Explain why this stage might have been reached.

Brekertons Health Drink Questions The sales director decides to carry out some market research to identify reasons for the recent sales trend. He decides to carry out a survey and use panel research .

The sales director decides to

carry out some market

research to identify reasons

for the recent sales trend. He

decides to carry out a survey

and use panel research .

Brekertons Health Drink Questions What is panel research? Discuss the benefits and drawbacks of questionnaires to collect survey data. What could Brekertons do in order to try to increase sales of the product? Give reasons to support your answer.

What is panel research?

Discuss the benefits and drawbacks of questionnaires to collect survey data.

What could Brekertons do in order to try to increase sales of the product?

Give reasons to support your answer.