Brainstorming Basics


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Brainstorming Basics

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  • Brainstorming Basics

    1. 1. Brain Storming: Making the impossible possible Presentation by David Young
    2. 2. What will be covered <ul><li>Definition of Brainstorming </li></ul><ul><li>Different types of Brain Storming </li></ul><ul><li>Ways to create effective Brainstorming </li></ul><ul><li>How Brainstorming can be used in your company </li></ul>
    3. 3. What will be covered cont. <ul><li>Brainstorming in Real World applications </li></ul><ul><li>Brainstorming exercise </li></ul><ul><li>Summary </li></ul><ul><li>Bibliography </li></ul>
    4. 4. What is Brain Storming <ul><li>A sudden clever Plan or idea, violent disturbance of the mind ( ) </li></ul>
    5. 5. How can Brainstorming help your organization <ul><li>Bring out new ideas </li></ul><ul><li>Help to create synergism </li></ul><ul><li>Encourage possibility thinking </li></ul>
    6. 6. How Brainstorming can be used in your company. <ul><li>Executive buy in </li></ul><ul><li>Eliminate bias by creating a diversified groups </li></ul>
    7. 7. Types of Brainstorming <ul><li>Individual </li></ul><ul><ul><ul><li>Don’t have to worry about any one else's opinion </li></ul></ul></ul><ul><li>Group </li></ul><ul><ul><ul><li>Builds team unity </li></ul></ul></ul><ul><ul><ul><li>Helps to create thinking outside the box </li></ul></ul></ul>
    8. 8. Ways to create effective Brainstorming <ul><li>Present issue and outline ground rules </li></ul><ul><ul><ul><li>Creates more effective use of time </li></ul></ul></ul><ul><ul><ul><li>Allows individuals in the group to start thinking about the real issue </li></ul></ul></ul><ul><ul><ul><ul><li>(Smith, Kerri Page 1) </li></ul></ul></ul></ul>
    9. 9. Ways to create effective Brainstorming cont <ul><li>Four Rules of Brainstorming </li></ul><ul><li>Stress quantity over quality </li></ul><ul><li>Freewheeling should be encouraged </li></ul><ul><li>Suspend judgment </li></ul><ul><li>Ignore seniority </li></ul><ul><ul><li>Brainstorming (Organizational Behavior, Fifth Edition, by Robert Kreitner and Angelo Kiniki, pp 361-362) </li></ul></ul>
    10. 10. Ways to create effective Brainstorming cont. <ul><li>Reward group for coming up with solution or new idea </li></ul><ul><ul><ul><li>Money talks </li></ul></ul></ul><ul><ul><ul><li>Time off </li></ul></ul></ul><ul><li>Make it an “ experience” </li></ul>
    11. 11. Ways to create effective Brainstorming cont. <ul><li>Create an effective atmosphere </li></ul><ul><ul><li>Leave work premises </li></ul></ul><ul><ul><li>Take routine away from the situation </li></ul></ul>
    12. 12. Importance of Brainstorming <ul><li>Increases ability to figure out different ways which to cure a problem </li></ul><ul><li>Allows opportunity for synergism within a company </li></ul>
    13. 13. A CASE STUDY: THE DETROIT NEWS' DRIVE FOR EXCELLENCE <ul><li>Issues Detroit News was working on </li></ul><ul><ul><li>1995 newspaper strike </li></ul></ul><ul><ul><li>afternoon home-delivery cycle in a competitive market </li></ul></ul><ul><ul><li>really hadn't been able to fully capitalize on our ability to sell single-copy newspapers in the morning </li></ul></ul><ul><ul><ul><li>(Silverman, Mark ) </li></ul></ul></ul>
    14. 14. A CASE STUDY: THE DETROIT NEWS' DRIVE FOR EXCELLENCE Cont <ul><li>Detroit News developes 3 group’s to come up with solutions </li></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Circulation </li></ul></ul><ul><ul><li>Community groups </li></ul></ul>
    15. 15. A CASE STUDY: THE DETROIT NEWS' DRIVE FOR EXCELLENCE Cont <ul><li>Came up with some goals to help take care of the issues </li></ul><ul><ul><li>First focus on a.m. single-copy readership. </li></ul></ul><ul><ul><li>Second, we needed to better cover the places where two-thirds of our readers and potential readers lived: the suburbs. </li></ul></ul><ul><ul><li>Third, we needed to increase readership among women, especially younger women. </li></ul></ul>
    16. 16. Brainstorming Exercise <ul><li>Exercises to choose from </li></ul><ul><ul><li>Group Brainstorming </li></ul></ul><ul><ul><li>Nominal Group Technique </li></ul></ul><ul><ul><li>Brain writing Technique </li></ul></ul><ul><ul><li>Utah State University, masters program </li></ul></ul>
    17. 17. Group Brainstorming <ul><li>Evaluation of ideas not permitted </li></ul><ul><li>Encourage wild ideas </li></ul><ul><li>Quantity of ideas preferred over quality </li></ul><ul><li>Build on ideas of others </li></ul>
    18. 18. Nominal Group technique <ul><li>Divide assembled group’s into smaller group’s 5-6 </li></ul><ul><li>Present open ended question </li></ul><ul><li>Each person brainstorm independently (Sample, A. John) </li></ul>
    19. 19. Nominal Group technique: Alternative Cont. <ul><li>Share each other’s ideas in round robin fashion (no criticism) </li></ul><ul><li>Evaluate each idea individually and vote (anonymously) </li></ul><ul><li>Share votes with group </li></ul><ul><li>Group’s present solution to ideas (Sample, A John) </li></ul>
    20. 20. Brain Writing Technique <ul><li>Ideas generated in silent group and record on paper </li></ul><ul><li>Pass ideas to the left </li></ul><ul><li>Take ideas receive and try to build on them (MHHR 6650 Utah State) </li></ul>
    21. 21. Brain writing technique cont. <ul><li>Pass ideas to the left </li></ul><ul><li>Continue until your original sheet returns to you </li></ul><ul><li>Build final List of ideas based on experience (MHHR 6650 Utah State) </li></ul>
    22. 22. Summary <ul><li>Brain Storming is effective when done right </li></ul><ul><li>Can help to create unity </li></ul><ul><li>Helps to take routine away from the office </li></ul><ul><li>New ideas get generated for possible solutions </li></ul>
    23. 23. Bibliography <ul><li>Robert Kreitner and Angelo Kiniki Brainstorming Organizational Behavior, Fifth Edition, New York 2001 by, pp 361-362) </li></ul><ul><li>Wilson, Brad. April 21, 2003 P.H.R Young and Young of Idaho, Inc. Smith, Kerri, pg 1. </li></ul><ul><li>MHR 6650: Team and Interpersonal Effectiveness. Utah State University Masters Program , 2003. </li></ul><ul><li> Mark Silverman, Publisher and Editor, and Jennifer Carroll, Managing Editor, The Detroit News </li></ul>
    24. 24. Bibliography Cont. <ul><li>Sample John A. Executive Director Professional Development Specialist Tallahassee, Florida. Journal of Extension March 1984 Volume 22 Number 2 . http: //www. </li></ul>