Social Media Marketing - Acme E Connect

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Acme Connect is a renowned service provider of internet marketing in Malaysia. We specialize in social media marketing services and we use our years of professional internet marketing industry experience to help bring our customers’ websites to exceptional levels of success. In Malaysia, the internet marketing has become a need for almost every business no matter what industry you belong to. In order to improve your business’s productivity in Malaysia, internet marketing is now necessary in generating more revenue through sales.

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  • Sj: Add in social media logo, like FB, twitter, youtube…
  • What are your expectations? What kind of exposure? What are your competitors doing that you like? What kind of ROI do you expect?Main objectives: Customer serviceBrand AwarenessWord of mouth marketingFan base / Community growthFan Engagement / Community participation
  • Sj: put in imagesListen to your customers : put an earCommunity growth and engagement: group of ppl talkingMeasurable marketing: put measurement like ruler or sthWhat are your expectations? What kind of exposure? What are your competitors doing that you like? What kind of ROI do you expect?Main objectives: Customer serviceBrand AwarenessWord of mouth marketingFan base / Community growthFan Engagement / Community participation
  • Sj: put a magic hat and put a cross there
  • There’ll be a lot of wordings here, try to input more images. Each management, design in a map as in the previous “strategy” slide I showed.
  • Sj: put in some artworks that we’ve done, with theme
  • Sj: Put the hammer from previous
  • There’ll be a lot of wordings here, try to input more images. Each management, design in a map as in the previous “strategy” slide I showed.
  • There’ll be a lot of wordings here, try to input more images. Each management, design in a map as in the previous “strategy” slide I showed.
  • There’ll be a lot of wordings here, try to input more images. Each management, design in a map as in the previous “strategy” slide I showed.
  • Sj: The left side, can make it smaller, Focus on Acme solution & outcome
  • Sj: The left side, can make it smaller, Focus on Acme solution & outcome
  • Sj: Put in all customer’s logo, you can find the customer’s logo in acme -> client’s logo folder
  • Social Media Marketing - Acme E Connect

    1. 1. proudly present
    2. 2. Objectives
    3. 3. What can your brand do withSocial Media?
    4. 4. Customer serviceBrand AwarenessWord of mouth marketingFan base / Community growthFan Engagement / Community participationThings You Wantto Achieve
    5. 5. • Listen to your customers• Community growth and engagement• Measurable MarketingSocial Media is best at
    6. 6. How does Acme help to get the MOST fromSocial Media Marketing?
    7. 7. MappingTactics Strategy Objectivesupports supports
    8. 8. Brands often throw a Page together in five minutesand expect the magic to happen…IT WON’T!
    9. 9. Content directions, eg Lifestyle? Jokes? Serious?Know your audience? People come to see the Page,but they stay to hear the voice.Strategy01. Content Management
    10. 10. If content is the king, visual is the queen.Cover image, profile picture, wallpost, campaign.Strategy02. Artwork Management
    11. 11. Ideas, proposal, development, execution, management.Strategy03. Campaign Management
    12. 12. Plan, ads creation, execution, managementStrategy04. Advertisement Management
    13. 13. Tactics
    14. 14. Q&A, polls, Open dialogue?TacticsContent: Monitoring analytics and adjust to achieveoptimization of the engagement.
    15. 15. TacticsArtworks: Monitoring analytics and adjust to achieveoptimization of the engagement
    16. 16. Tactics- Campaign- Content tactics (Teaser, Campaign wallpost)- Development of campaign (Fangate, Automation ofpost, share, invite, etc.)- Collection of Leads
    17. 17. TacticsAdvertisements
    18. 18. Case Studies
    19. 19. The Acme E-Connect SolutionCustomized (rather thangeneric) campaigns for socialmediaFacebook AdvertisingFacebook Visual ideas &implementationFacebook Wall ManagementFacebook Sponsored StoriesFacebook Customized Tabinformation.Telco Malaysia-XOX-XinXunA new up and coming mobile telcoservices providerUsing ‘covergence’ technology inproviding innovative servicesAwardsAwarded 1.5million numbers byMCMC with Prefixes of 010 and 011The ChallengeRepeated attempts at enhancingonline presence had failed. Websitewas unable to gain momentum evenafter using several internet marketingtechniques.Acme E-Connect was asked tocreate brand awarenessFive months to achieve social mediagoals.THE ACME E-CONNECTOUTCOMEWithin just 5 months ofworking for Telco, Malaysia,we achieved:Growth in SocialEngagementFacebook likes increasedfrom 7000 to 14,800Growth in socialengagement, and userengagement200,000 total reach1,500 talking about thisdaily5,000 page views monthlyToday we’ve reached 38k oflikes
    20. 20. The Acme E-Connect Solution Facebook Visual ideas &implementation Facebook Advertising Facebook Sponsored Stories Customized Campaign Facebook Wall Management Facebook Customized TabinformationRegular Facebook updates tomaximize audienceengagementParadise Group, MalaysiaFounded in 2011Restaurant specializing in Chinesecuisine.USP – A sensorial diningexperience; true Chinese ambience;diverse menuAwardsPlatinum Winner, Asia’s Best 10Restaurants of the YearAsia’s Best 10 Most AuthenticAsian Cuisine RestaurantAsia’s Best 10 Most Trendy CasualDining (IndependentRestaurants), Hospitality AsiaPlatinum Awards 2011-2013, Regional SeriesThe ChallengeStrengthen Online PresenceDrive engagementDrive trafficIncrease brand awarenessTHE OUTCOMEPositive results began to flow inwithin the first two weeks ofsocial media strategyimplementation!Increase in audience engagement– more people active andresponding on Facebook postsIncrease in number of likes from300 to 1,100 in 2 weeksSignificant increase in pageviews (2,500 page views in thefirst 2 weeks)We have reached the number of12k likes by now.
    21. 21. WorkflowAgreementon Contract(deliverables)Discussion onMarketingPlanSocial MediaMarketingMapping PlanReview onSMM PlanExecution7 days 7 days
    22. 22. WorkflowContentdirectionsContentPlanning(EveryTuesday)ContentApproval(EveryWednesday)ArtworkGeneration(EveryFriday)ContentScheduling(EverySunday)CampaignIdeasCampaignProposal (2days)CampaignTimeline (1day)CampaignDevelopment(7 days)CampaignExecutionCampaignManagement
    23. 23. PortfolioTM
    24. 24. Commitment to PAGE is the keyYou can’t remove “SOCIAL” from “Social Marketing”and expect success.

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