Social Marketing + Brandtelling

2,271 views
2,192 views

Published on

Joining the conversation is better when you have something to say. The key is to use a Brandtelling approach to social media marketing and sharing.

Published in: Business, Technology
1 Comment
11 Likes
Statistics
Notes
  • I love it
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
2,271
On SlideShare
0
From Embeds
0
Number of Embeds
78
Actions
Shares
0
Downloads
0
Comments
1
Likes
11
Embeds 0
No embeds

No notes for slide

Social Marketing + Brandtelling

  1. 1. <ul><li>Joining the conversation is better </li></ul><ul><li>when you have something to say </li></ul>Social Marketing + Brandtelling® Copyright Communication Strategy Group & Brandtelling® 2008
  2. 2. <ul><li>a strategic brand marketing agency </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  3. 3. <ul><li>Remembered </li></ul><ul><li>Repeated </li></ul><ul><li>Rewarded </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  4. 4. <ul><li>You don’t care about me </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  5. 5. <ul><li>You care about Y-O-U ! </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  6. 6. <ul><li>Traditional Marketing = Blah, Blah, Blah </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  7. 7. <ul><li>Can marketing be better? </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  8. 8. <ul><li>But “Social Marketing” sounds goofy </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  9. 9. <ul><li>Social Marketing = Listening + Sharing </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  10. 10. <ul><li>Are you listening? </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  11. 11. <ul><li>Can you share? </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  12. 12. <ul><li>Stop spam before it kills </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  13. 13. <ul><li>Listen & share brand stories using appropriate tools </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  14. 14. <ul><li>How do we make the conversation interesting? </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  15. 15. <ul><li>Brandtelling? </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  16. 16. <ul><li>Brandtelling uses brand stories </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  17. 17. <ul><li>Brandtelling connects brand stories with people </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  18. 18. <ul><li>Brandtelling is Relevant, Real, Repeatable </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  19. 19. <ul><li>Choose your Brandtelling ingredients </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  20. 20. Seven Steps to Brandtelling Success <ul><li>Make it Desirable. </li></ul><ul><li>Make it Clear. </li></ul><ul><li>Make it Relevant. </li></ul><ul><li>Make it Real. </li></ul><ul><li>Make it Memorable. </li></ul><ul><li>Make it Repeatable. </li></ul><ul><li>Make it Rewarding. </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  21. 21. Seven Steps to Brandtelling Success <ul><li>Make it Desirable. </li></ul><ul><li>Make it Clear. </li></ul><ul><li>Make it Relevant. </li></ul><ul><li>Make it Real. </li></ul><ul><li>Make it Memorable. </li></ul><ul><li>Make it Repeatable. </li></ul><ul><li>Make it Rewarding. </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  22. 22. <ul><li>Got to have it </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  23. 23. Brandtelling™ Seven Steps to Brandtelling™ Success <ul><li>Make it Desirable. </li></ul><ul><li>Make it Clear. </li></ul><ul><li>Make it Relevant. </li></ul><ul><li>Make it Real. </li></ul><ul><li>Make it Memorable. </li></ul><ul><li>Make it Repeatable. </li></ul><ul><li>Make it Rewarding. </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  24. 24. <ul><li>Wireless alternative manual input device </li></ul>Mouse Copyright Communication Strategy Group & Brandtelling® 2008
  25. 25. Brandtelling™ Seven Steps to Brandtelling™ Success <ul><li>Make it Desirable. </li></ul><ul><li>Make it Clear. </li></ul><ul><li>Make it Relevant. </li></ul><ul><li>Make it Real. </li></ul><ul><li>Make it Memorable. </li></ul><ul><li>Make it Repeatable. </li></ul><ul><li>Make it Rewarding. </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  26. 26. <ul><li>Choose your experience </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  27. 27. Brandtelling™ Seven Steps to Brandtelling™ Success <ul><li>Make it Desirable. </li></ul><ul><li>Make it Clear. </li></ul><ul><li>Make it Relevant. </li></ul><ul><li>Make it Real. </li></ul><ul><li>Make it Memorable. </li></ul><ul><li>Make it Repeatable. </li></ul><ul><li>Make it Rewarding. </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  28. 28. <ul><li>Concrete examples – case studies, how to, 5 things </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  29. 29. Brandtelling™ Seven Steps to Brandtelling™ Success <ul><li>Make it Desirable. </li></ul><ul><li>Make it Clear. </li></ul><ul><li>Make it Relevant. </li></ul><ul><li>Make it Real. </li></ul><ul><li>Make it Memorable. </li></ul><ul><li>Make it Repeatable. </li></ul><ul><li>Make it Rewarding. </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  30. 30. <ul><li>You know from the box </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  31. 31. Brandtelling™ Seven Steps to Brandtelling™ Success <ul><li>Make it Desirable. </li></ul><ul><li>Make it Clear. </li></ul><ul><li>Make it Relevant. </li></ul><ul><li>Make it Real. </li></ul><ul><li>Make it Memorable. </li></ul><ul><li>Make it Repeatable. </li></ul><ul><li>Make it Rewarding. </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  32. 32. <ul><li>Make it easy to share </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  33. 33. Brandtelling™ Seven Steps to Brandtelling™ Success <ul><li>Make it Desirable. </li></ul><ul><li>Make it Clear. </li></ul><ul><li>Make it Relevant. </li></ul><ul><li>Make it Real. </li></ul><ul><li>Make it Memorable. </li></ul><ul><li>Make it Repeatable. </li></ul><ul><li>Make it Rewarding. </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  34. 34. <ul><li>Rewards </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  35. 35. Brandtelling™ Seven Steps to Brandtelling™ Success <ul><li>Make it Desirable. </li></ul><ul><li>Make it Clear. </li></ul><ul><li>Make it Relevant. </li></ul><ul><li>Make it Real. </li></ul><ul><li>Make it Memorable. </li></ul><ul><li>Make it Repeatable. </li></ul><ul><li>Make it Rewarding. </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  36. 36. <ul><li>Combine the ingredients to make great stories </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008  
  37. 37. Thank You! <ul><li>Arthur Germain – [email_address] </li></ul><ul><li>Communication Strategy Group – www.GoCSG.com </li></ul><ul><li>Brandtelling – www.Brandtelling.com </li></ul>
  38. 38. <ul><li>About the Author </li></ul><ul><li>Arthur Germain, Principal & Chief Brandteller, Communication Strategy Group </li></ul><ul><li>Germain coaches professionals to tell the story of their brands through his Brandtelling® approach. Along the way, he helps to enhance their communications performance, empowering them to deliver articulate, consistent and targeted messages to internal and external business audiences. Through creative brainstorming, facilitated message development, and presentation and media skills coaching, he helps professionals develop impactful corporate messages and the skills necessary to perform with confidence in front of employees, analysts, customers, stakeholders and the media. </li></ul><ul><li>Germain brings over 20 years of corporate communications, public relations agency, and business and technology editorial experience to work for clients. He’s wireless & tireless and always reachable. </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
  39. 39. <ul><li>Credits: </li></ul><ul><li>Brandtelling® is a registered trademark of Communication Strategy Group / Arthur Germain </li></ul><ul><li>Various images: ©iStockPhoto; “The Conversation Prism”: ©Brian Solis, Future Works / PR 2.0 </li></ul><ul><li>All other images, logos and trademarks are the property of their respective owners. </li></ul><ul><li>This presentation may be freely shared but may not be altered in any way. </li></ul><ul><li>Social Marketing + Brandtelling by Communication Strategy Group is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License . Permissions beyond the scope of this license may be available at http://www.istockphoto.com/license.php </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008

×