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Social Marketing + Brandtelling

by Communication Strategy Group on Nov 12, 2008

2,748 views

Joining the conversation is better when you have something to say. The key is to use a Brandtelling approach to social media marketing and sharing.

Joining the conversation is better when you have something to say. The key is to use a Brandtelling approach to social media marketing and sharing.

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socialmedia socialnetworking arthurgermain ahg3 socialmediamarketing socialmarketing web2.0 communicationstrategygroup brandtelling marketing social brandtelliing brand nice design social marketing telling media

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Social Marketing + Brandtelling — Presentation Transcript

- Joining the conversation is better
- when you have something to say
Social Marketing + Brandtelling® Copyright Communication Strategy Group & Brandtelling® 2008
- a strategic brand marketing agency
Copyright Communication Strategy Group & Brandtelling® 2008
- Remembered
- Repeated
- Rewarded
Copyright Communication Strategy Group & Brandtelling® 2008
- You don’t care about me
Copyright Communication Strategy Group & Brandtelling® 2008
- You care about Y-O-U !
Copyright Communication Strategy Group & Brandtelling® 2008
- Traditional Marketing = Blah, Blah, Blah
Copyright Communication Strategy Group & Brandtelling® 2008
- Can marketing be better?
Copyright Communication Strategy Group & Brandtelling® 2008
- But “Social Marketing” sounds goofy
Copyright Communication Strategy Group & Brandtelling® 2008
- Social Marketing = Listening + Sharing
Copyright Communication Strategy Group & Brandtelling® 2008
- Are you listening?
Copyright Communication Strategy Group & Brandtelling® 2008
- Can you share?
Copyright Communication Strategy Group & Brandtelling® 2008
- Stop spam before it kills
Copyright Communication Strategy Group & Brandtelling® 2008
- Listen & share brand stories using appropriate tools
Copyright Communication Strategy Group & Brandtelling® 2008
- How do we make the conversation interesting?
Copyright Communication Strategy Group & Brandtelling® 2008
- Brandtelling?
Copyright Communication Strategy Group & Brandtelling® 2008
- Brandtelling uses brand stories
Copyright Communication Strategy Group & Brandtelling® 2008
- Brandtelling connects brand stories with people
Copyright Communication Strategy Group & Brandtelling® 2008
- Brandtelling is Relevant, Real, Repeatable
Copyright Communication Strategy Group & Brandtelling® 2008
- Choose your Brandtelling ingredients
Copyright Communication Strategy Group & Brandtelling® 2008
Seven Steps to Brandtelling Success
- Make it Desirable.
- Make it Clear.
- Make it Relevant.
- Make it Real.
- Make it Memorable.
- Make it Repeatable.
- Make it Rewarding.
Copyright Communication Strategy Group & Brandtelling® 2008
Seven Steps to Brandtelling Success
- Make it Desirable.
- Make it Clear.
- Make it Relevant.
- Make it Real.
- Make it Memorable.
- Make it Repeatable.
- Make it Rewarding.
Copyright Communication Strategy Group & Brandtelling® 2008
- Got to have it
Copyright Communication Strategy Group & Brandtelling® 2008
Brandtelling™ Seven Steps to Brandtelling™ Success
- Make it Desirable.
- Make it Clear.
- Make it Relevant.
- Make it Real.
- Make it Memorable.
- Make it Repeatable.
- Make it Rewarding.
Copyright Communication Strategy Group & Brandtelling® 2008
- Wireless alternative manual input device
Mouse Copyright Communication Strategy Group & Brandtelling® 2008
Brandtelling™ Seven Steps to Brandtelling™ Success
- Make it Desirable.
- Make it Clear.
- Make it Relevant.
- Make it Real.
- Make it Memorable.
- Make it Repeatable.
- Make it Rewarding.
Copyright Communication Strategy Group & Brandtelling® 2008
- Choose your experience
Copyright Communication Strategy Group & Brandtelling® 2008
Brandtelling™ Seven Steps to Brandtelling™ Success
- Make it Desirable.
- Make it Clear.
- Make it Relevant.
- Make it Real.
- Make it Memorable.
- Make it Repeatable.
- Make it Rewarding.
Copyright Communication Strategy Group & Brandtelling® 2008
- Concrete examples – case studies, how to, 5 things
Copyright Communication Strategy Group & Brandtelling® 2008
Brandtelling™ Seven Steps to Brandtelling™ Success
- Make it Desirable.
- Make it Clear.
- Make it Relevant.
- Make it Real.
- Make it Memorable.
- Make it Repeatable.
- Make it Rewarding.
Copyright Communication Strategy Group & Brandtelling® 2008
- You know from the box
Copyright Communication Strategy Group & Brandtelling® 2008
Brandtelling™ Seven Steps to Brandtelling™ Success
- Make it Desirable.
- Make it Clear.
- Make it Relevant.
- Make it Real.
- Make it Memorable.
- Make it Repeatable.
- Make it Rewarding.
Copyright Communication Strategy Group & Brandtelling® 2008
- Make it easy to share
Copyright Communication Strategy Group & Brandtelling® 2008
Brandtelling™ Seven Steps to Brandtelling™ Success
- Make it Desirable.
- Make it Clear.
- Make it Relevant.
- Make it Real.
- Make it Memorable.
- Make it Repeatable.
- Make it Rewarding.
Copyright Communication Strategy Group & Brandtelling® 2008
- Rewards
Copyright Communication Strategy Group & Brandtelling® 2008
Brandtelling™ Seven Steps to Brandtelling™ Success
- Make it Desirable.
- Make it Clear.
- Make it Relevant.
- Make it Real.
- Make it Memorable.
- Make it Repeatable.
- Make it Rewarding.
Copyright Communication Strategy Group & Brandtelling® 2008
- Combine the ingredients to make great stories
Copyright Communication Strategy Group & Brandtelling® 2008
Thank You!
- Arthur Germain – [email_address]
- Communication Strategy Group – www.GoCSG.com
- Brandtelling – www.Brandtelling.com
- About the Author
- Arthur Germain, Principal & Chief Brandteller, Communication Strategy Group
- Germain coaches professionals to tell the story of their brands through his Brandtelling® approach. Along the way, he helps to enhance their communications performance, empowering them to deliver articulate, consistent and targeted messages to internal and external business audiences. Through creative brainstorming, facilitated message development, and presentation and media skills coaching, he helps professionals develop impactful corporate messages and the skills necessary to perform with confidence in front of employees, analysts, customers, stakeholders and the media.
- Germain brings over 20 years of corporate communications, public relations agency, and business and technology editorial experience to work for clients. He’s wireless & tireless and always reachable.
Copyright Communication Strategy Group & Brandtelling® 2008
- Credits:
- Brandtelling® is a registered trademark of Communication Strategy Group / Arthur Germain
- Various images: ©iStockPhoto; “The Conversation Prism”: ©Brian Solis, Future Works / PR 2.0
- All other images, logos and trademarks are the property of their respective owners.
- This presentation may be freely shared but may not be altered in any way.
- Social Marketing + Brandtelling by Communication Strategy Group is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License . Permissions beyond the scope of this license may be available at http://www.istockphoto.com/license.php
Copyright Communication Strategy Group & Brandtelling® 2008