Social Marketing + Brandtelling

Joining the conversation is better

when you have something to say

Social Marketing + Brandtelling® Copyright Communication Strategy Group & Brandtelling® 2008

a strategic brand marketing agency

Copyright Communication Strategy Group & Brandtelling® 2008

Remembered

Repeated

Rewarded

You don’t care about me

You care about Y-O-U !

Traditional Marketing = Blah, Blah, Blah

Can marketing be better?

But “Social Marketing” sounds goofy

Social Marketing = Listening + Sharing

Are you listening?

Can you share?

Stop spam before it kills

Listen & share brand stories using appropriate tools

How do we make the conversation interesting?

Brandtelling?

Brandtelling uses brand stories

Brandtelling connects brand stories with people

Brandtelling is Relevant, Real, Repeatable

Choose your Brandtelling ingredients

Seven Steps to Brandtelling Success

Make it Desirable.

Make it Clear.

Make it Relevant.

Make it Real.

Make it Memorable.

Make it Repeatable.

Make it Rewarding.

Seven Steps to Brandtelling Success

Make it Desirable.

Make it Clear.

Make it Relevant.

Make it Real.

Make it Memorable.

Make it Repeatable.

Make it Rewarding.

Got to have it

Brandtelling™ Seven Steps to Brandtelling™ Success

Make it Desirable.

Make it Clear.

Make it Relevant.

Make it Real.

Make it Memorable.

Make it Repeatable.

Make it Rewarding.

Wireless alternative manual input device

Mouse Copyright Communication Strategy Group & Brandtelling® 2008

Make it Desirable.

Make it Clear.

Make it Relevant.

Make it Real.

Make it Memorable.

Make it Repeatable.

Make it Rewarding.

Choose your experience

Make it Desirable.

Make it Clear.

Make it Relevant.

Make it Real.

Make it Memorable.

Make it Repeatable.

Make it Rewarding.

Concrete examples – case studies, how to, 5 things

Make it Desirable.

Make it Clear.

Make it Relevant.

Make it Real.

Make it Memorable.

Make it Repeatable.

Make it Rewarding.

You know from the box

Make it Desirable.

Make it Clear.

Make it Relevant.

Make it Real.

Make it Memorable.

Make it Repeatable.

Make it Rewarding.

Make it easy to share

Make it Desirable.

Make it Clear.

Make it Relevant.

Make it Real.

Make it Memorable.

Make it Repeatable.

Make it Rewarding.

Rewards

Make it Desirable.

Make it Clear.

Make it Relevant.

Make it Real.

Make it Memorable.

Make it Repeatable.

Make it Rewarding.

Combine the ingredients to make great stories

Thank You!

Arthur Germain – [email_address]

Communication Strategy Group – www.GoCSG.com

Brandtelling – www.Brandtelling.com

About the Author

Arthur Germain, Principal & Chief Brandteller, Communication Strategy Group

Germain coaches professionals to tell the story of their brands through his Brandtelling® approach. Along the way, he helps to enhance their communications performance, empowering them to deliver articulate, consistent and targeted messages to internal and external business audiences. Through creative brainstorming, facilitated message development, and presentation and media skills coaching, he helps professionals develop impactful corporate messages and the skills necessary to perform with confidence in front of employees, analysts, customers, stakeholders and the media.

Germain brings over 20 years of corporate communications, public relations agency, and business and technology editorial experience to work for clients. He’s wireless & tireless and always reachable.

Credits:

Brandtelling® is a registered trademark of Communication Strategy Group / Arthur Germain

All other images, logos and trademarks are the property of their respective owners.

This presentation may be freely shared but may not be altered in any way.

Social Marketing + Brandtelling by Communication Strategy Group is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License . Permissions beyond the scope of this license may be available at http://www.istockphoto.com/license.php