Get Media Ready: Expert tips to get you ready for your next media interview
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Get Media Ready: Expert tips to get you ready for your next media interview - Presentation Transcript
- “ I Didn’t Say THAT !” Expert Secrets to Get Media Ready! Copyright 2009 Communication Strategy Group
- Who the heck is this guy?
- Let’s take a headcount…
- You’re a Rock Star!
- Bring it On!
- What!?!
- No worries!
- Why am I here again?
- You CAN take it with you!
- How do I get media attention?
- Editorial is not Advertising.
- Brandtelling (Brand + Storytelling)
- Brandtelling uses brand stories.
- Industry news, local angle, something only your know.
- Studies & Surveys.
- Thought Leadership.
- Ready?
- Get Media Ready!
- Get reporter info
- Compose your thoughts
- Call reporter back
- Secret #1: An interview is not a conversation.
- Secret #2: You must know your core message.
- Secret #3: You will be paraphrased.
- Secret #4: YOU are driving the story.
- Secret #5: No two reporters are alike.
- Secret #6: Each reporter wants something different.
- Secret #7: Reporters are busy & lazy.
- Secret #8: Reporters want news with a twist.
- Secret #9: Reporters want news with all the fixin’s.
- Secret #10: YOU are the expert, so keep it simple.
- Secret #11: Reporters’ deadlines really matter.
- Secret #12: Most people forget to use their notes.
- Secret #13: Reporters like it when you’re concrete.
- Secret #14: Picture words are more persuasive.
- Secret #15: Sometimes you need to talk in code.
- Secret #16: “Off the record” isn’t.
- Secret #17: Freelancers may be your best friends.
- Secret #18: Picture = 1,000 words. Caption = Priceless.
- Secret #19: Your frame of reference is different.
- Secret #20: It’s OK to stop talking.
- Questions?
- Free (and almost free)
- PR Resources
- http://services.GoCSG.com
- (scroll down to bottom for link to listing)
- a strategic brand marketing agency
- www.GoCSG.com
- www.Brandtelling.com
- Services.GoCSG.com
- 866-997-2424
- [email_address]
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Communication Strategy Group, 9 months ago
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Your ability to deliver a clear, concise message is more
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