Proximity Unity

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Proximity Unity

  1. 1. Proximity and Unity • By: – AJ Newman – Nikko Schaff – Jeremy Pletter
  2. 2. What Is Proximity? The bond between people and between elements on a page
  3. 3. In other words, the connection between the graphics and how they affect the viewers
  4. 4. Here is an album cover: Notice the relationship between the two figures. One is normal and the other is a demon like figure in a burning forest. But yet, they relate because they are the same person and this lets the viewer make their own conclusions to the “story” behind it.
  5. 5. Take notice to this billboard ad: Notice how Burger King’s Whopper can’t fit into McDonald’s Big Mac box. This relationship causes the viewer to recognize the purpose of the ad. Burger King is basically insulting McDonalds and yet they aren’t at the same time…

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