Proximity and Unity
– AJ Newman
– Nikko Schaff
– Jeremy Pletter
What Is Proximity?
The bond between
people and between
elements on a page
In other words, the
connection between the
graphics and how they
affect the viewers
Here is an
Notice the relationship between the two ﬁgures.
One is normal and the other is a demon like ﬁgure
in a burning forest. But yet, they relate because
they are the same person and this lets the viewer
make their own conclusions to the “story” behind
Take notice to
this billboard ad:
Notice how Burger King’s Whopper can’t ﬁt
into McDonald’s Big Mac box. This relationship
causes the viewer to recognize the purpose of
the ad. Burger King is basically insulting
McDonalds and yet they aren’t at the same
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