1. The Golden Rectangle
The Golden Ratio Used In
By Sarah Barden and Josh Simpson
2. The Ratio: (a+b)/a = a/b
3. The Rectangle:
BA is a golden
B is a perfect square
A is a smaller
A is proportional to
Thus, A is also a
4. Why is it special?
Golden Ratio- creates rectangles with
Golden Rectangle- most visually
A Square and smaller, proportional
rectangle always exist inside.
5. Graphic Design & Rectangles
2:3:5 (size of most business card)
Layouts- create definite units
Variety of rectangles add interest
Comfortable, familiar, appealing.
Use to simplify or structure.