492 dunder mifflin
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492 dunder mifflin

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492 dunder mifflin 492 dunder mifflin Presentation Transcript

  • Kara Ahern
    NMDL Assignment 10
  • Dunder Mifflin Inc.
    • Regional paper and office supply distributor servicing small businesses
    • With an emphasis on customer service and quality products Dunder Mifflin sells a wide variety of supplies including paper, writing utensils, labels, filing supplies, cardstock, calendars and planners and envelopes
    • With integrity and pride Dunder Mifflin employees and management focus on building long- term relationships with their clients
  • THINK GREEN
    “ Take your challenge and make it your strength”
    Expand Dunder Mifflin’s THINK GREEN initiatives online to a whole new audience
    As a paper company Dunder Mifflin is dedicated to improving the environment and making the tree supplies last
    We feel Dunder Mifflin is in a great position to connect with environmentally conscious companies
    Along with encouraging branches to promote the website after sale we have come up with a campaign to draw in local businesses searching you on the web.
  • Current SEO conditions
    Geography
    -Scranton, PA
    -Akron, OH
    -Albany, NY
    -Nashua, NH
    -Utica, NY
    Keywords: Dundermifflin, dundermifflin paper company, dundermifflin logo, dudnermifflin branches, dundermifflin inc, mifflin paper company
  • Our Strategy
    Optimized pay-per-click campaign focusing in on environmental conscious companies
    Localized campaign focusing in on 5 key cities
    Use multiple technologies/ networks to reach current and potential paper buyers
    Modify search capabilities and budget to expose site to larger more diverse audience
    Increase site traffic = increase sales = happy sales staff
  • Social Media
    • Facebook- Make a Facebook fanpage where you can draw in potential clients and spread your THINK GREEN initiatives
    • Twitter- Update you Twitter page. Gain followers and create online buzz about your company
    • YouTube- Create viral videos and add them to boost up views and traffic to your website
  • Blogging
    Important part of the campaign will be setting up and updating your Dunder Mifflin blog.
    Here you will connect with potential clients and inform them about the latest industry insights and company updates
    • Desktop and laptop computers
    Emphasis on iPhone & Blackberry devices with full internet browsers
    • High level of college student interest
    • Create an app to draw interest
    SEO Focus
    • Use of Google Search and relevant pages
    Paper
    Organics
    Environment
  • Measuring your Campaign SEO
  • We also suggest opening up the site to environmental advertising and public relations initiatives that will help the company retain a THINK GREEN audience