492 dunder mifflin

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492 dunder mifflin

  1. 1. Kara Ahern<br /> NMDL Assignment 10<br />
  2. 2. Dunder Mifflin Inc.<br /><ul><li>Regional paper and office supply distributor servicing small businesses
  3. 3. With an emphasis on customer service and quality products Dunder Mifflin sells a wide variety of supplies including paper, writing utensils, labels, filing supplies, cardstock, calendars and planners and envelopes
  4. 4. With integrity and pride Dunder Mifflin employees and management focus on building long- term relationships with their clients </li></li></ul><li>THINK GREEN<br />“ Take your challenge and make it your strength”<br />Expand Dunder Mifflin’s THINK GREEN initiatives online to a whole new audience<br />As a paper company Dunder Mifflin is dedicated to improving the environment and making the tree supplies last <br />We feel Dunder Mifflin is in a great position to connect with environmentally conscious companies <br />Along with encouraging branches to promote the website after sale we have come up with a campaign to draw in local businesses searching you on the web.<br />
  5. 5. Current SEO conditions<br />Geography<br />-Scranton, PA<br />-Akron, OH<br />-Albany, NY<br />-Nashua, NH<br />-Utica, NY<br />Keywords: Dundermifflin, dundermifflin paper company, dundermifflin logo, dudnermifflin branches, dundermifflin inc, mifflin paper company<br />
  6. 6. Our Strategy<br />Optimized pay-per-click campaign focusing in on environmental conscious companies<br />Localized campaign focusing in on 5 key cities<br />Use multiple technologies/ networks to reach current and potential paper buyers<br />Modify search capabilities and budget to expose site to larger more diverse audience<br />Increase site traffic = increase sales = happy sales staff <br />
  7. 7. Social Media<br /><ul><li>Facebook- Make a Facebook fanpage where you can draw in potential clients and spread your THINK GREEN initiatives
  8. 8. Twitter- Update you Twitter page. Gain followers and create online buzz about your company
  9. 9. YouTube- Create viral videos and add them to boost up views and traffic to your website</li></li></ul><li>Blogging<br />Important part of the campaign will be setting up and updating your Dunder Mifflin blog.<br />Here you will connect with potential clients and inform them about the latest industry insights and company updates <br />
  10. 10. <ul><li> Desktop and laptop computers</li></ul>Emphasis on iPhone & Blackberry devices with full internet browsers<br /><ul><li>High level of college student interest
  11. 11. Create an app to draw interest</li></ul>SEO Focus<br /><ul><li> Use of Google Search and relevant pages </li></ul>Paper <br />Organics<br />Environment<br />
  12. 12. Measuring your Campaign SEO<br />
  13. 13. We also suggest opening up the site to environmental advertising and public relations initiatives that will help the company retain a THINK GREEN audience<br />

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