The Big, The Small & The Half Baked - A Checklist for Good Ideas

The Big, The Small & The Half Baked A Checklist for Good Ideas Anders Hemre interKnowledge Technologies

OK, you have a good idea

It could be a big one

Or it could be a small one

Or it could be one that just needs to bake a little more

Now what?

Well, you could roll up your sleeves right away and get going.

Or you could…

Imagine the outcome
Craft the message
Evolve the concept
Evaluate the opportunity
Build the alliance
Expand the view
Do the numbers
Make the case
Choose the path
Lead the way

Think about what would happen if the idea was implemented. What would change? What would the impact be? What good would it bring about? Imagine the outcome

Explain why this is a good idea and why it should be pursued? Develop the narrative. Describe the new order. Craft the message

Solicit comments and feedback. Search for, connect with and incorporate supporting ideas. Soak in the problem. Collaborate. Evolve the concept

Size the market. Estimate cost and complexity. Determine the strategic fit. Valuate the user benefit. Evaluate the opportunity

Get buy-ins and listen to concerns. Consult the experts. Their voice could make or break the idea. Talk to the managers. They will make the decision and they need to hear what you have to say. Build the alliance

Look around. Be aware of opposing or competing ideas. See above and beyond. Consider future scenarios. Do some real options thinking. Expand the view

Quantify the opportunity. Determine the investment. Estimate and discount the future cash flows. Calculate the return. Valuate the real options. Do the numbers

Focus the message and create a compelling call for action. Make the case and make it credible. Communicate. Make the Case

Know the positioning options. Make the choice: Watch & Wait? Engage & Learn? Commit & Commercialize? Choose the Path

Secure the funding. Attract the resource. Get people committed and get them excited. Organize the effort. Lead with insight and courage. Lead the way

Then roll up your sleeves.

Because now the hard work begins.

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The Big, The Small & The Half Baked - A Checklist for Good Ideas

by Anders Hemre on Feb 14, 2011

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