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Camtrap
Camtrap
Camtrap
Camtrap
Camtrap
Camtrap
Camtrap
Camtrap
Camtrap
Camtrap
Camtrap
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Camtrap
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Camtrap

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Plans page for Marketing Principles

Plans page for Marketing Principles

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Transcript

  • 1. CAMTRAP
    Quality Trail Cameras
  • 2. Presented by:
    Danielle Dumas
    Sean Hall
    Aaron Heiber
    Tyler Yseth
  • 3. Mission Statement
    To assemble, distribute, and sell the highest quality trail cameras with an ongoing commitment to improve our models through technological advancements, and to provide consumers with the most user-friendly product with the highest level of service available in the industry.
  • 4. August 2007
    Outside Magazine has ranked the Best Towns in America to live in for fitness, fun and packed with adventure and Duluth, Minnesota made the list in their August 2007 issue.
  • 5. What’s the Story?
    Camtrap is a quality trail camera manufacturer who offers a high quality product along with the highest level of service.
    Camtrap looks to offer a product to all outdoor enthusiasts, and sportsmen who look to connect with mother nature.
    The CAMTRAP logo
  • 6. Background and History
    Trail cameras have been around for a long time. What began as a scouting tool for me has evolved into much more.
    Initially, I owned a first generation Stealth 35mm unit. The unreliability, weak construction and the costly venture of developing rolls of film were less than desirable.
    I learned of homemade trail cameras in December, 2006 and have since made over 50 units.
    I now use my cameras for more than just scouting for that trophy buck. I capture high quality images of our wildlife.
    From this experience has evolved CAMTRAP. A company offering top quality trail cameras and a commitment to keep our customers satisfied as our Mission Statement reflects.
  • 7. Trail Cameras
    • Definition: State-of-the-art pieces of equipment that are often used by hunters and outdoor enthusiasts to capture images of wildlife.
    • 8. Today’s trail cameras are digital and offer a variety of features:
    Infrared Technology
    Advanced CCDs
    Several Setting Options
    Expandable Memory
    Fast Refresh
    • They have become expensive as a result of the advanced technology incorporated in them along with the demand for the product.
    • 9. Camtrap’s goal is to capture a share of the market by offering a higher quality trail camera at a comparable cost.
  • SWOT Analysis
  • 10. The Porter’s Five
    Potential Entrants
    Industry Competitors
    Rivalry Among Firms
    Suppliers
    Buyers
    Substitutes
  • 11. Demographic
    Can be used to scout all kinds of quarry including:
    Waterfowl
    Small game
    Big game
    Deer hunters will be the primary demographic.
    Other Uses:
    Bird watchers
    Pest monitoring
    Security
    Hunters and outdoor enthusiasts will enjoy the multi dimensional uses of the Camtrap product line.
    Homebrew Trail Camera Chat is the companion website to the Camtrap team.
    According to the site, of the 50 members participating in this survey, all of them were male.
    Range: 22-65
    Average: 45.8 years
  • 12. Duluth Boat Show (Feb 21)
    On February 21 of this year, the team at Camtrap attended the Duluth Boat, Sport and Travel Show and interviewed the potential demographic about their familiarity, ownership, and use of trail cameras.
  • 13. Demographic
  • 14. Demographic
    According to deerhunting411, there are roughly 1.6 million fishermanin Minnesota, from which nearly 33% also hunt. This is consistent with our data. Of all the fisherman that we interviewed at the boat show, 38% of them also hunted. This is very close to deerhunting411’s numbers with the fisherman’s subdivision of our primary demographic of deer hunters (“State Facts About Hunting” 2007).
  • 15. Break-Even Analysis
  • 16. Break-Even Analysis
  • 17. Marketing Tactics
    Immediate Strategy
    Word of Mouth
    Brochures – Outdoor Shows
    Future Strategy
    Print
    Duluth Tribune
    Radio
    KQDS (94.9)
    WWAX Top 40 (92.1)
    KKCB Country (105.1)
    Local Television
    Internet
  • 18. Conclusion
  • 19. Conclusion
    We must work hard
    We must connect with our Target Market
    Effective Marketing
    Sound grasp on finances
    Provide excellent service that will be expected by our customers
    Sell sell sell
  • 20. Thank you!

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