Retail train the trainers presentation Llano

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  • 1. AMD ACCELERATED PROCESSINGUNITSSales Training MaterialPresented to ESF | August 2011
  • 2. biggest shiftAMD APUs signify the in PC technology since x86 processors were first invented 40 years ago
  • 3. ACCELERATED PROCESSING UNITONE DESIGN, MASSIVE CAPABILITY Discrete-class GPU DirectX® 11-capable graphics Multi-Core CPU Dual-Core and Quad-Core AMD APU Brilliant HD Performance
  • 4. AMD A-SERIES APUSONE DESIGN, FEWER WATTS, MASSIVE CAPABILITY Discrete mobile Mobile Dual- or AMD APU Chipset + Quad-Core CPU + DirectX® 11- = capabale GPU 66 mm² 200 mm² 108 mm² 228 mm²A-Series 13 watts 45 watts 26.3 watts 35 - 45 wattsC-Series 66 mm² 117 mm² 59 mm² 75 mm²E-SeriesZ-Series 13 watts 25 watts 8 watts <6-18 watts
  • 5. AMD APU FAMILY 5M+ C-SERIES AND E-SERIES SOLD  Embedded G-Series C-Series E-Series A-Series  Tablets  Ultra-mobile and thin-  Mainstream notebooks and-light notebooks  Netbooks  All-in-ones  Small form factor  Desktops desktops* AMD defines “All Day” Battery life as 8+ hours as measured with Windows idle test.
  • 6. 2H 2011 VISION MAPPING UPDATE – NOTEBOOK VISION APU Model APU Graphics # of Cores Optional Merchandising Brand/Tier A8-3530MX AMD Radeon™ HD 6620G Graphics Quad-Core A8-Series A8-3510MX AMD Radeon™ HD 6620G Graphics Quad-Core A8-3500M AMD Radeon™ HD 6620G Graphics Quad-Core A6-3410MX AMD Radeon™ HD 6520G Graphics Quad-Core A6-Series A6-3400M AMD Radeon™ HD 6520G Graphics Quad-Core A4-3310MX AMD Radeon™ HD 6480G Graphics Dual-Core A4-Series A4-3300M AMD Radeon™ HD 6480G Graphics Dual-Core E2-3000M AMD Radeon™ HD 6380G Graphics Dual-Core E2-Series E-450 AMD Radeon™ HD 6320 Graphics Dual-Core E-350 AMD Radeon™ HD 6310 Graphics Dual-Core VISION * E-300 AMD Radeon™ HD 6310 Graphics Dual-Core Value E-240 AMD Radeon™ HD 6310 Graphics Single-Core C-60†† AMD Radeon™ HD 6290 Graphics Dual-Core HD Internet C-50†† AMD Radeon™ HD 6250 Graphics Dual-Core C-30 AMD Radeon™ HD 6250 Graphics Single-Core †† - Global exception for C-50 and C-60, systems greater than 12" get VISION Value sticker. Subject to change without notice. Please consult our AMD Sales Representative for the latest guidance. - Target shelf date: 3C’11
  • 7. WHAT THE PRESS ARE SAYING“In comparison to Intel HD 3000 and 2000 the integrated processor “AMD‟s solutions have always been perceived as not well-graphic [of AMD´s Llano] is able to score with a higher speed (in the performing for notebooks, because of the low autonomy andstronger models), better gaming and DirectX 11 support. Therefore a kind of „vox populi‟ which always connected AMD CPUs toAMD positions itself with the new APUs in the first timer user class, products which have very high operating temperatures. Withand wants to score here with a good combination of price, effort and a Llano, AMD has dramatically changed users‟long battery life.” perception: the autonomy we noticed during our tests is-- Notebookcheck.de, Germany extremely valid and no technical issues appeared.” http://www.notebookcheck.com/AMD-Llano-APUs-offiziell-vorgestellt.55763.0.html -- Hardware Upgrade, Italy http://www.hwupgrade.it/articoli/portatili/2871/amd-llano-la-nuova- piattaformanotebook_index.html“Its not the 32nm transistors, the quad-coreCPU or that game changing integratedGPU. Its the way the whole thing hangstogether in an efficient, cost effective “Indisputably, the GPU is the most crucial component of AMD‟s Fusion initiativepackage under the AMD Vision umbrella. (…). Fortunately, the A-Series APU really does bring great graphics to the table,With this new Fusion processor on the and the economy of combining these components can‟t be denied. (…) Intel‟sscene, we confidently predict there will be Sandy Bridge architecture actually does a fair job with its HD Graphics 3000 engine.many more affordable but seriously effective But Llano blows that away in 3D workloads, using less power in the process.”thin and light laptops on the market. Give it -- Tom’s Hardware, Germanyup for Llano.” http://www.tomshardware.de/a8-3500m-llano-apu,testberichte-240809.html-- Tech Radar, UKhttp://www.techradar.com/news/computing-components/processors/amd-we-re-blowingby-our-competition--966386
  • 8. 2H’2011 AMD COMPETITIVE POSITIONING AMD Intel Core i5 $699+ AMD Quad-Core A8-Series (dual-core) $599+ AMD Quad-Core A6-Series Core i3 (dual-core)System Price Point1 $499+ AMD Dual-Core A4-Series Pentium® $399+ AMD Dual-Core E-Series <$399 AMD Dual-Core C-Series Celeron/Atom Tablet AMD Z-Series Atom Z-Series
  • 9. AMD FUSION APUS ARE DESIGNED TO BE DIFFERENT VS.  Balanced CPU and Graphics Capability  x86 CPU Focussed  Power Point 2010, Internet Explorer 9, Adobe  Does not offer best experience for latest media- Flash Player require graphics to run smoothly rich consumer applications
  • 10. E-SERIES AND A-SERIES APUS: FEATURES AND BENEFITS Brilliant HD Personal Supercomputing AMD AllDay™ Power  Microsoft® DirectX® 11-capable graphics  World’s first APU with Quad-Core and  Over 11 hours battery life and a up to 400 AMD Radeon™ Cores superior visual experience2  Discrete-Class graphics at every price point  Scale performance on demand with  Watch two full Blu-ray movies on a AMD Turbo CORE technology single charge3  Video Enhancements with AMD Steady Video Technology1,6  Stream your PC wirelessly to your  Keep your notebook on your lap with HDTVs & mobile devices with AMD AMD cool to the touch  AMD Radeon™ Dual Graphics option (available with A-Series)  Connect to 3D TVs through HDMI 1.4aPlease see slide 20 for footnotes
  • 11. BRILLIANT HD: DX11 QUALITY IN LATEST GAMESAT EVERY PRICE POINT Other Graphics (DX10) DX11 AMD Radeon™ Graphics Missing Clouds CloudsNo Curvature, No Shadows No Shadows Curvature & Shadows Shadows visible visible No water Water texture texture See Every Detail for a Great Gaming ExperienceSee “Additional Information” at end of deck Resolution @ 1600x900
  • 12. BRILLIANT HD: IMAGE ENHANCE WITH AMD STEADY VIDEOSteady Video is an AMD A-Series exclusive featureBy applying advanced algorithms behind the scenes, users do not have to deal with shaky or unstable video ever again!Capabilities scale with hardware and are end user controlledImage stabilization brought to popular video content websites! AMD STEADY VIDEO Video
  • 13. BRILLIANT HDDISCRETE-CLASS GRAPHICS PERFORMANCE AND FEATURES AT EVERY PRICE POINTAPU or CPU+GPU Combination Features Performance (3DMark Vantage P, 1280x1024) Performance DirectX® 11AMD Radeon™ HD 6630M Graphics + Core i5-2410M UVD3, 3D HDMI 1.4a 3848 Performance DirectX® 11AMD A8 APU with AMD Radeon™ HD 6620G Graphics 3005 UVD3, 3D HDMI 1.4a Performance DirectX® 11AMD A6 APU with AMD Radeon™ HD 6520G Graphics 2502 UVD3, 3D HDMI 1.4a Mainstream DirectX® 11AMD A4 APU with AMD Radeon™ HD 6480G Graphics 2045 UVD3, 3D HDMI 1.4a No DirectX® 11Intel HD Graphics 3000 + Core i7 2720QM No UVD3, No 3D HDMI 1.4a 2024 Mainstream DirectX® 11AMD Radeon™ HD 6470M Graphics + Core i5-2410M UVD3, 3D HDMI 1.4a 1877 No DirectX® 11Intel HD Graphics 3000 + Core i5 2410M No UVD3, No 3D HDMI 1.4a 1776 Please see slide 20 for configuration details
  • 14. AMD DUAL GRAPHICS - GET MORE FROM YOUR DISCRETE GPU AMD Intel A8 Intel Sandy Bridge A-Series APU Discrete GPU Discrete GPU APU Graphics Up to 175% 100% Dual Graphics Performance HD2000 Discrete Graphics Up to 75%1 additive performance with Dual Graphics Technology Performance 0% additive performance More Intense Gaming, DirectX®11, Full No DirectX®11, No Uplift, Sandy Bridge More Compute Power, HD, HD Stutter graphics shut off, Higher Model Number, AMD APU Efficiency No higher model number Eyefinity Technology* 1 – See footnotes on pp. 54, configurations on pp. 55 * AMD Eyefinity Technology only supported on specific configurations
  • 15. 3DMARK VANTAGE P PERFORMANCEDUAL GRAPHICS PERFORMANCE UPLIFTAPU or CPU+GPU Combination Platform Components Performance (3DMark Vantage P, 1280x1024)AMD A8 APU with AMD Radeon™ HD 6760G2 Dual Graphics AMD A8 APU + HD 6730M 5930AMD A6 APU with AMD Radeon™ HD 6740G2 Dual Graphics AMD A6 APU + HD 6730M 5583AMD Radeon™ HD 6730M Graphics Core i5 + HD 6730M 4624AMD A6 APU with AMD Radeon™ HD 6540G2 Dual Graphics AMD A6 APU + HD 6470M 3537AMD A4 APU with AMD Radeon™ HD 6510G2 Dual Graphics AMD A4 APU + HD 6470M 3251AMD Radeon™ HD 6470M Graphics Core i5 + HD 6470M 1877 Please see slide 20 for configuration details
  • 16. PERSONAL SUPERCOMPUTINGThe performance to do it all –The World’s first APU with Quad-Core and AMD Turbo CORE Video Transcoding 3D Game ProductivityTechnology. BOOST BOOST BOOST BOOST BOOST X86 CPU Core GPU Core
  • 17. “ALL DAY” BATTERY LIFE* A-SERIES DEMONSTRATES OVER 11 HOURS “RESTING” BATTERY LIFE!2 AMD AllDay™ Power 12 11:03  Power-gating shuts off components not in use Intel i3-2310M Hrs AMD A8-3500M  AMD Turbo CORE Technology enables a more responsive systems that delivers 10 performance when needed and then extends battery life by resting when not needed 8:47 Hrs 2010 Platform 2011 Platform 8 6 ½ hours Adds up to 4 ½ hours 6 4 2:48 Hrs 2 1:46 Hrs 0 Active (3DM) Passive (Win Idle)* AMD defines “All Day” Battery life as 8+ hours as measured with Windows idle. Please see slide 30 for footnotes
  • 18. biggest shiftAMD APUs signify the in PC technology since x86 processors were first invented 40 years ago
  • 19. AMD CLIENT PLATFORM ROADMAP GOAL: DELIVER THE BEST APU EVERY YEAR! Mainstream AMD Fusion APU “Bulldozer” Core Client Computing TAM “Sabine” “Danube” A-Series “Comal” 2010 2011 2012 “Nile” “Brazos” Ultrathin/ C/E-Series “Deccan” Netbook “Desna” Z-Series “Hondo” Tablet Innovative Form FactorsAMD roadmaps are subject to change without notice
  • 20. LINKS TO A-SERIES APU VIDEOSBrilliant HD – http://www.graphics-scout.com/videopreviewbrillianthd/All Day power – http://www.graphics-scout.com/videopreviewalldaypower/Personal Super Computer - http://www.graphics-scout.com/videopreviewpcperformance/
  • 21. FOOTNOTES & SYSTEM CONFIGURATIONSAdditional hardware (e.g. Blu-ray drive, HD or 10-bit monitor, TV tuner, HDMI connector) and/or software (e.g. multimedia applications) are required for the full enablement of some features. Not all features may be supported on all components orsystems - check with your component or system manufacturer for specific model capabilities and supported technologies.1. AMD Steady Video is a technology designed to eliminate shakes and jitters during the playback of home video. Users may turn on this technology via the AMD Catalyst Control Center™ or the VISION Engine Control Center application. AMD Steady Video will work with content that can run on Adobe® Flash® Player 10.2 (and later versions) or on any player which has been programed to use AMD’s decode acceleration (DXVA) engine. AMD Steady Video is not designed to (a) isolate overlays, logos or captions, or (b) improve the playback of letter boxed, premium/commercial, or interlaced content. AMD Steady Video is only recommended for use with videos that contain unwanted shakes and jitters.2. Testing conducted by AMD performance labs using a 2011 VISION A8-based notebook showed 634 minutes using (10:34 min) Windows Idle as a “Resting" metric. “Active” battery life using FutureMark® 3DMark™06 as workload test showed 163 minutes (2:43 min.). All battery life calculations are based on using a 6 cell Li-Ion 62.16Whr battery pack at 98% utilization for Win Idle and Mobilemark07 workload and 96% utilization for 3DMark06 workload. AMD defines “all-day” battery life as a score of 8+ hours. by AMD performance labs on the 2011 AMD mainstream Notebook Platform show power consumption during Blu-Ray playback capable of up to 200 minutes on a single battery charge or enough for 2, 100 minute movies. Testing was conducted using CyberLink PowerDVD 10 with a Hollywood movie at29Mbps with AVC encoding. Configs: The 2011 VISION A4-based PC consisted of the reference platform “Torpedo” with the AMD Dual-Core A4-3300M APU, with AMD Radeon™ HD 6480G graphics, 2GB (1x2GB) DDR-1333Mhz system memory, and Windows 7 Home Premium 64-bit with a 62.16Whr battery pack.3. Testing conducted by AMD performance labs on the 2011 AMD mainstream Notebook Platform show power consumption during Blu-Ray playback capable of up to 200 minutes on a single battery charge or enough for 2, 100 minute movies. Testing was conducted using CyberLink PowerDVD 10 with a Hollywood movie at29Mbps with AVC encoding. Configs: the 2011 VISION A4-based PC consisted of the reference platform “Torpedo” with the AMD Dual-Core A4-3300M APU, with AMD Radeon™ HD 6480G graphics, 2GB (1x2GB) DDR-1333Mhz system memory, and Windows 7 Home Premium 64-bit with a 62.16Whr battery pack.4. . Testing done in AMD Performance Labs using 3DMark Vantage – Performance Benchmark as a metric for visual performance, in the best of 3 runs. The AMD A8 APU-based system scored 4038 marks while the AMD A8 APU-based Dual Graphics system scored 9021 marks. All scores rounded to the nearest whole number . The AMD A8 APU-based system is represented by the reference design codename "Armorhead", consisting of the AMD Quad-Core A8-3850 APU with AMD Radeon™ HD 6550D Discrete Level Graphics, 8GB DDR3-1600 system memory, a Real SSD C300 hard drive (256G) and Microsoft Windows Ultimate 64-bit. The AMD A8 APU-based Dual Graphics system consists of the same hardware with the addition of an AMD Radeon™ HD 6670 discrete graphics card, creating an AMD Quad-Core A8-3850 APU with AMD Radeon™ HD 6690D2 Dual Graphics-based system.5. AMD Eyefinity technology works with games that support non-standard aspect ratios, which is required for panning across multiple displays. To enable more than two displays, additional panels with native DisplayPort™ connectors, and/or DisplayPort™ compliant active adapters to convert your monitor’s native input to your cards DisplayPort™ or Mini-DisplayPort™ connector(s), are required. SLS (―Single Large Surface‖) functionality requires an identical display resolution on all configured displays.6. AMD Perfect Picture HD is a an image, video processing and display technology that features advanced de-interlacing, dynamic contrast adjustment, color vibrancy, noise reduction and edge enhancement that provides brilliant colors and sharp images for smooth playback of Blu-ray and other HD content on your PC. CP-067. AMD Radeon™ Dual Graphics requires an AMD “A” series APU plus an AMD Radeon™ discrete graphics configuration and is available on Windows® 7 Professional, Windows 7 Ultimate, Windows® 7 Home Premium, and/or Windows® 7 Home Basic OS. Linux OS supports manual switching which requires restart of X-Server to engage and/or disengage the discrete graphics processor for dual graphics capabilities. Additional hardware (e.g. Blu-ray drive, HD or 10-bit monitor, TV tuner, wirelessly enabled HDTV) and/or software (e.g. multimedia applications) are required for the full enablement of some features. HD Video display requires an HD video source. The AMD Radeon™ “G” series and AMD Radeon™ “G2” Dual Graphics series and the AMD Radeon™ “D” series and AMD Radeon™ “A2” Dual Graphics series do not support AMD Eyefinity technology .Not all features may be supported on all components or systems - check with your component or system manufacturer for specific model capabilities and supported technologies.System Configurations slide 18 and 19:AMD:2011 Mainstream Notebook Platform Reference Design “Torpedo” with AMD Quad-Core Accelerated Processor A8-3500M and on die AMD Radeon™ HD 6620M Graphics, 4GB DDR3-1333 14” 1366x768x32 – LED Backlight,12-cell Li-ion62 WHr battery Windows 7 Home Premium 64-bitIntel:Intel Core i3-2310M, Intel HD Graphics, 4GB DDR3-1333, DDR3-1333Mhz system memory, 15.6" LVDS panel, 12-cell Li-ion 62 WHr battery and Windows 7 Home Premium 64-bit
  • 22. DISCLAIMER & ATTRIBUTIONThe information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors.The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes,component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, software changes, BIOSflashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revisethis information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes.AMD makes no representations or warranties with respect to the contents hereof and assumes no responsibility for any inaccuracies, errors or omissions that appear inthis information.AMD specifically disclaims any implied warranties of merchantability or fitness for any particular purpose. In no event will AMD be liable to any person for any direct,indirect, special or other consequential damages arising from the use of any information contained herein, even if AMD is expressly advised of the possibility of suchdamages.Trademark Attribution©2011 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, AMD AllDay, Radeon, and combinations thereof are trademarks of Advanced MicroDevices, Inc. in the United States and/or other jurisdictions. Microsoft and DirectX are registered trademarks, of Microsoft Corporation in the United States and/or otherjurisdictions. © 2011 The Codemasters Software Company Limited ("Codemasters"). All rights reserved. "Codemasters"®, the Codemasters logo and “DiRT”® areregistered trademarks owned by Codemasters. “DiRT 3”™ and “EGO”™ are trademarks of Codemasters. All other copyrights or trademarks are the property of theirrespective owners and are being used under license. Developed and published by Codemasters. Other names used in this presentation are for identification purposesonly and may be trademarks of their respective owners.The contents of this presentation were provided by individual(s) and/or company listed on the title page. The information and opinions presented in this presentationmay not represent AMD’s positions, strategies or opinions. Unless explicitly stated, AMD is not responsible for the content herein and no endorsements are implied.